Expansion

Expansion in the jewellery trade signifies strategic growth—whether through entering new geographic markets, launching additional retail outlets (including concessions and pop-ups), diversifying product lines, or broadening online presence. Such developments reflect consumer confidence, brand ambition, and supply-chain agility. Jewellery Focus delivers in-depth, trade-focused coverage of expansion activity across the UK market, spotlighting growth strategies from fledgling designers, established retailers, and manufacturers. We report on site selections, financing approaches, digital vs. physical channel decisions, logistical scaling, and performance measurement. Our analysis supports jewellers, brand teams, distributors, financiers, and suppliers in evaluating risks and opportunities tied to growth initiatives and in executing sustainable, profitable expansion plans.

May- 2022 -

3 May

Features

Jaskeet Briah

Exclusive: An insight into Lily Arkwright’s European expansion

What is the history of the business? Launched in 2015 with a vision to offer consumers more, Lily Arkwright was designed to provide mined diamond alternatives to customers, offering more choice, better service and distinctive bridal jewellery. Why is Lily Arkwright planning to expand at this particular time? It’s really…
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Apr- 2022 -

22 April

Product Launches

Jaskeet Briah

Lily Blanche launches new gemstone collection

Luxury British Jewellery company, Lily Blanche, has announced that it is launching its new jewellery collection today, featuring genuine carnelian earrings and rings. The collection comprises carnelian gemstones crafted in sterling silver, 18 carat gold, rose gold and white gold vermeil. The jewellers said each stone has been carefully selected”…
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14 April

Retailers

Patrick Dunne

Laings unveils plans for new £5m Glasgow flagship

Laings has signed a 15-year lease to take over a landmark B-listed building in Scotland, which is set to become the family-run jeweller’s new UK flagship location. A planning application submitted to Glasgow City Council highlighted Laings’ proposal to revitalise Rowan House, a 19th century retail and office development on…
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Feb- 2022 -

23 February

Retailers

Patrick Dunne

The Alkemistry hails UK expansion

The Alkemistry has announced it is set to expand its presence in the UK, following “triple digit e-commerce growth in 2020”. It has added a number of female founded brands to their product offering including fellow British brand, Dinny Hall and London centred Alice Van Cal. With a revenue growth…
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Jan- 2022 -

25 January

Retailers

Jaskeet Briah

Signet raises revenue forecast to £5.77bn

Signet Jewelers Limited has announced its total sales rose year-on-year by 30.4% to $2.4bn (£1.78bn) for the nine weeks ending January 1 2022 (Q4), with its full year total revenue guidance increasing to $7.78bn (£5.77bn). Preliminary same store sales grew by 25.2% year-on-year for the period, and by 35.1% on…
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7 January

Retailers

Jaskeet Briah

DMR announces expansion for Liverpool showroom

David M Robinson (DMR) has announced that its Liverpool ONE showroom will undergo its largest expansion and refurbishment project to date. The showroom will temporarily close its doors on Sunday 9 January to allow for the project to take place. The jeweller’s refurbished showroom is set to reopen in spring…
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6 January

Retailers

Hemma Visavadia

Maya Gemstones launches ‘New Classic’ collection

Maya Gemstones has launched its ‘New Classic’ collection which fuses classic style and modern, architectural design, with stones such as Spinel and Green Tourmaline. Last year, the jeweller reported a 23% increase in engagement ring sales, along with an increase in bespoke requests, which led to the expansion of its…
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Dec- 2021 -

23 December

Retailers

Hemma Visavadia

Auree to debut on Liberty’s online shop

Jewellery brand Auree will debut a selection of pieces from various collections on department store Liberty’s online shop. A curated edit is now available within the store’s jewellery section, including necklaces, bracelets and earrings priced from £30. The launch marks the continuation of a wholesale expansion for Auree, who set…
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Nov- 2021 -

22 November

Retailers

Hemma Visavadia

PureJewels wins local innovation in business award

East London jeweller PureJewels has won the “Best Innovation in Business 2021” category at the Newham Chamber of Commerce business awards. PureJewels won the award in recognition of its 400% growth in visits to its e-commerce site over the past two years during the pandemic. The company supplies 22-carat gold…
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11 November

Retailers

Hemma Visavadia

Astrid and Miyu to launch three new London stores

Jewellery brand Astrid and Miyu has announced it will be launching three new destination stores in London. Opening on 18 November, 25 November and 3 December on King’s Road, Foubert’s Place and Coal Drops Yard, the new stores arrive in time for the festive season. The new stores will feature…
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