\r\n\r\nWhat is the history of the business?\r\n\r\nLaunched in 2015 with a vision to offer consumers more, Lily Arkwright was designed to provide mined diamond alternatives to customers, offering more choice, better service and distinctive bridal jewellery.\r\n\r\nWhy is Lily Arkwright planning to expand at this particular time?\r\n\r\nIt\u2019s really been a continual process over the years with steady sustainable growth whilst maintaining our high standards of craftsmanship and, above all, customer service.\r\n\r\nSpecifically, what\u2019s behind our current expansion plans? It\u2019s really a two part answer, the first being demand. Our customers have been really receptive to our offering and service since inception and you reach these mini inflection points where you need to scale up to ensure we are able to continually deliver for our customers. Secondly, the opportunity. Everywhere we look we see huge opportunities and naturally we need to expand to take advantage of these.\r\n\r\nWhat do Lily Arkwright\u2019s growth plans entail?\r\n\r\nWe\u2019ve recently increased our bespoke capabilities to capitalise on what is a really exciting sector right now. Customers increasingly want something unique and it\u2019s important that we\u2019re able to respond to these demands. We can\u2019t rest on our laurels and we keep pushing ourselves to offer a quicker and more efficient service for our customers.\r\n\r\nAdditionally it would be remiss not to mention the B word; it\u2019s hard to fathom that it\u2019s been 16 months since Brexit and we need to improve our service offering for our European clients on the continent.\u00a0\r\n\r\nWe\u2019re really excited to announce we are expanding into Europe to help facilitate a quicker and seamless experience for our European customers. We still have to complete some of the formalities and expect to formally announce this during May.\r\n\r\nHow will the expansion\/hiring spree help the company\u2019s long-term plans?\r\n\r\nSuch expansion plans require more resources. Our new hires will really help us to continue offering the same amazing Lily Arkwright service to an expanding customer base.\r\n\r\nWhat growth has the company seen since its launch in 2015?\r\n\r\nThe first few years offered exponential growth at huge multiples, and this eased into double digit growth rates as we really started to deliver on our earlier strategies. The years 2021 and 2022 have seen a marked increase in revenues as the business matures and we have a tremendously high customer retention rate with high repeat purchases. Growth is of course one of our main drivers. However, it\u2019s really important that our growth is sustainable and can be managed whilst offering an exceptional service.\r\n\r\nWhat is Lily Arkwright\u2019s 2021 roadmap for change?\r\n\r\nOur 2021 roadmap for change builds upon our initial three and five year plans since inception. Whilst many of the traits do repeat, we have really challenged ourselves within the 2021 roadmap to not only triple revenues within five years, but to hold ourselves more accountable for key deliveries. This includes several key website updates scheduled throughout this year, new product launches to build upon our popular lab diamond and moissanite engagement ring ranges, and last but not least our expansion into Europe. These are really only the tip of the iceberg and we're really keen to see these improvements help push Lily Arkwright forward.\u00a0\r\n\r\nWhat ethical jewellery alternatives does Lily Arkwright offer and why is this important?\r\n\r\nWe have a diverse range of mined diamond alternative engagement rings, including lab diamond and moissanite engagement rings. Our lab grown Chatham coloured gemstones range has also proved very popular in recent years as consumers opt for a little more bang for their buck. Although, to be completely transparent, we\u2019re not against mined diamonds, it\u2019s about choice. Offering the consumer alternatives is part of that journey.\r\n\r\nHow does the company plan to promote ethical jewellery alternatives?\r\n\r\nAnyone who follows Lily Arkwright knows we\u2019ve been banging this drum for a long time, we have a platform to educate and help consumers understand there\u2019s viable alternative jewellery options available and we\u2019ll continue to shout it from the rooftops.\r\n\r\nWhere does the company hope to be in three years time?\r\n\r\nWhilst we do target set KPIs, we are not beholden to them. Nothing stifles excitement, innovation and change than a set of numbers on a spreadsheet. Put simply, we hope to build on our existing growth trajectory, continue to invest in our team, whilst executing our current roadmap for change.\r\n\r\nThe last two years have really taught us to expect the unexpected and more importantly to enjoy what you do. If we can take this ethos forward we\u2019ll continue to be part of countless special moments for decades to come.