Designers

Laings announces new retail director

Previously head of retail at Laings, Brian Nelson will now have strategic oversight of the retail side of the business

Laings has announced Brian Nelson as its new retail director, who will be responsible for the on and offline retail operations and day-to-day management of the business.

Previously head of retail at Laings, Nelson will now have strategic oversight of the retail side of the business, including its showrooms located across the UK (Glasgow, Edinburgh, Southampton and Cardiff), as well as its first mono-brand showroom with Omega in Wales.

Laings introduced its board of directors in October last year to “support the jewellers’ growth”, with extensive transformation plans being rolled out across the business as part of its £10m multi-layer expansion project.

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Stuart McDowell, who previously held the role of retail director at Laings until 2021 when he was announced as managing director, said: “Brian brings a wealth of customer service experience to the team – a key area for us as we build on our legacy as a leading destination for luxury jewellery and watches.

“He has done a fantastic job of leading our retail team through the first stages of our expansion plan and his appointment to the board demonstrates the significance of the customer experience to our overall business strategy.”

He added: “As retail director, Brian will help lead the next phase of development for Laings, while continuing to work alongside our partners and brands to redefine a truly luxury retail experience.

“His presence on the board will bolster our leadership team, and together, we will continue to put our clients at the heart of our plans as we focus on delivering an unparalleled service. I am confident that with his vision and expertise for best practice, we will continue to make great strides in this ambition.”

Nelson added: “Having held various roles across the sector, and within Laings itself – from shop floor to operations management – I can now offer my passion and expertise to the board to bring best practice together with Laings’ esteemed heritage to truly exceed client expectations.

“Laings is on a journey of evolution to challenge jewellery and watchmaking retail experiences and I’m pleased to have a part in leading this transformation as we bring innovation to every area of the business.”

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