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Expansion

Expansion in the jewellery trade signifies strategic growth—whether through entering new geographic markets, launching additional retail outlets (including concessions and pop-ups), diversifying product lines, or broadening online presence. Such developments reflect consumer confidence, brand ambition, and supply-chain agility. Jewellery Focus delivers in-depth, trade-focused coverage of expansion activity across the UK market, spotlighting growth strategies from fledgling designers, established retailers, and manufacturers. We report on site selections, financing approaches, digital vs. physical channel decisions, logistical scaling, and performance measurement. Our analysis supports jewellers, brand teams, distributors, financiers, and suppliers in evaluating risks and opportunities tied to growth initiatives and in executing sustainable, profitable expansion plans.

  • Jun- 2021 -
    21 June
    RetailersLaings reveals £10m investment plan

    Laings reveals £10m investment plan

    Laings, an independent jewellery business, has announced a £10m two-year expansion plan to strengthen the group’s presence across the UK. The funds will be used for a number of projects, including the transformation of Laings’ showrooms and workshops in Glasgow, Edinburgh, Southampton, and Cardiff. Moreover, the company revealed that it…

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  • 18 June
    RetailersMaya Gemstones expands ‘Out of Office’ collection

    Maya Gemstones expands ‘Out of Office’ collection

    Jewellery brand, Maya Gemstones, has announced an expansion to its Out of Office collection which includes two new pieces. Originally launched at Paris Fashion Week in 2019, the collection includes gem-encrusted pieces based on pencils and rulers, as well as the newly wearable paperclip earrings that are sold in pairs,…

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  • May- 2021 -
    21 May
    RetailersRichemont’s jewellery maisons drive sales recovery

    Richemont’s jewellery maisons drive sales recovery

    Luxury goods holding company Richemont has announced that its FY21 jewellery maisons sales grew 3% year-on-year to £6.42m. Operating profit at the Swiss firm’s jewellery maisons also spiked 11% for the year ended 31 March 2021, increasing its operating margin to 31%. The owner of Cartier, Van Cleef and Arpels,…

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  • 18 May
    Product LaunchesScream Pretty expands into US market

    Scream Pretty expands into US market

    British jewellery brand Scream Pretty has announced its further expansion into the international market, by launching in the US on 9 June 2021. The brand will open a new hub in San Francisco, and launch its recycled sterling silver and gold-plated recycled sterling silver designs to the US market online…

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  • 14 May
    RetailersDaniella Draper Jewellery to launch sixth site

    Daniella Draper Jewellery to launch sixth site

    Jewellery retailer Daniella Draper Jewellery has announced the opening of its sixth site, located on Grimsby’s Victoria Street. Founded in Cleethorpes over a decade ago, the launch represents a further expansion into Grimsby, where the firm’s workshop is also based. The shop features a “promising, bright space” with an antique…

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  • 12 May
    Trade OrganisationsJewellery bodies urge Pandora to retract LGD narrative

    Jewellery bodies urge Pandora to retract LGD narrative

    A clutch of leading jewellery organisations have come together to call upon Pandora to retract its stance regarding lab-grown diamonds (LGDs). The bodies have urged the Danish jewellery brand to “market LGDs responsibly”, and take back its “false and misleading narrative” surrounding the ethical superiority of LGDs. The participants of…

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  • 4 May
    ManufacturersNusa expands into UK wholesale market

    Nusa expands into UK wholesale market

    Nusa, a Balinese-inspired jewellery brand, has announced its expansion into the UK wholesale market. The firm has also revealed that it is on the search for retailers to partner with as stockists for its handcrafted silver jewellery collections. To entice potential collaborators, the brand said that it is available with…

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  • Apr- 2021 -
    15 April
    RetailersBucherer opens new boutique in Covent Garden

    Bucherer opens new boutique in Covent Garden

    Bucherer has announced the opening of a new boutique in London’s Covent Garden district, unveiling a new chapter in its continued UK expansion. The new boutique is finished with materials such as bronze metal and locally sourced natural stone. Originally two shops combined, the square floor plan offers over 4,000…

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  • 8 April
    RetailersSignet acquires subscription platform Rocksbox

    Signet acquires subscription platform Rocksbox

    Diamond retailer Signet Jewelers has announced the acquisition of Rocksbox, a jewellery rental subscription platform for an undisclosed sum. Driven by the group’s “inspiring brilliance” strategy, the deal will provide Signet with a foothold and accelerated growth in the growing online service. Founded in 2012, Rocksbox allows subscribers to rent…

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  • 1 April
    RetailersAstrid and Miyu to launch new store in Notting Hill

    Astrid and Miyu to launch new store in Notting Hill

    Astrid and Miyu has announced it will be launching a new store in Notting Hill which will open on 15 April 2021. The launch will be the first of a run of openings by jewellers that falls in line with its “ambitious 2021 expansion” plan to build on its £10m…

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