Goldsmiths opens first Gucci shop-in-shop boutique

Goldsmiths has opened its latest new luxury concept showroom at Meadowhall Shopping Centre in Sheffield, featuring the group’s first Gucci shop-in-shop boutique.

The Gucci shop-in-shop boutique has its own dedicated entrance to the space in addition to the opening linked with the main Goldsmiths showroom. The boutique will have both Gucci watches and jewellery available, with a selection from its core range plus the high jewellery pieces.

This includes fine jewellery from the Gucci Link to Love, Gucci Flora and Lion Head, as well as silver jewellery from the GG Marmont and Interlocking G Collections.

Alongside the new Gucci Boutique, the updated showroom features branded areas for Cartier, Panerai, Hublot and IWC, a dedicated space for Longines, Bremont, Tissot, Chopard and Rado, and a large Rolex area with its own dedicated front entrance and opening to and from the showroom.

The expansion in the jewellery space brings a new brand to the showroom in the form of Mikimoto, a producer of cultured pearls, alongside other fine jewellery brands such as Fope, Messika, Roberto Coin, and Kiki McDonough.

Additionally, the showroom presents guests with both in-store and digital browsing tools, and there will be an open, flexible layout with VIP areas and hospitality bars.

Craig Bolton, president of the Watches of Switzerland Group, UK and Europe, said: “This is a significant milestone for Goldsmiths, with the opening of our new luxury showroom which houses the first Gucci Watch and Jewellery shop-in-shop boutique. We are delighted to enhance our portfolio within Meadowhall for our local clientele.”