Longines
Longines is a distinguished Swiss watchmaker with a rich heritage stretching back to 1832, renowned for its elegant design, precise mechanics, and strong presence in the UK luxury watch segment. The brand’s collections—from the classic Master and Elegant lines to the sport-oriented HydroConquest—appeal to both fashion-conscious consumers and horology enthusiasts. Jewellery Focus offers comprehensive coverage of Longines’s activity in the trade, including new product launches, UK retail expandings, marketing initiatives, pricing strategies, service and warranty developments, and insights from brand ambassadors. Our reporting delivers commercial intelligence to retailers, watch stockists, luxury jewellers, and distributors, helping them understand Longines’s brand positioning, consumer appeal, and performance in the competitive UK watch market.
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May- 2025 -27 MayRetailers
Goldsmiths reopens newly refurbished Kingston showroom
Goldsmiths has announced the reopening of its newly refurbished showroom in Kingston upon Thames, London. Located on the ground floor of the Bentall Shopping Centre, the showroom boasts a fresh interior and dedicated branded areas for watchmakers TAG Heuer, Longines and Tissot. In addition, the new showroom includes carefully curated…
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Nov- 2024 -20 NovemberRetailers
Goldsmiths relocates centre:mk showroom
Goldsmiths has announced the relocation, upsizing and opening of its new showroom in centre:mk, Milton Keynes. The new showroom features dedicated branded areas for watchmakers including TUDOR, Breitling, TAG Heuer, and Longines. Furthermore FOPE and Roberto Coin are two of the jewellery partners that feature prominently in the showroom. Craig…
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Mar- 2024 -12 MarchRetailers
Laings opens new watch service centre in Glasgow
UK-based luxury family jeweller Laings has launched a new watch service centre in Glasgow following its £5m investment programme. The new centre, which is the first of its kind in Scotland, has been delivered through a £1.1m outlay. It comes as part of a wider £5m programme of works by…
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Nov- 2023 -29 NovemberRetailers
Goldsmiths reopens Birmingham showroom
Goldsmiths has announced the relaunch of its showroom in the Bullring and Grand Central in Birmingham. The showroom now spans two floors with a dual sided-corner showroom and elegant glass wrap around frontage. The showroom has dedicated branded towers all on the ground floor for FOPE, Messika, Roberto Coin, Mappin…
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Jun- 2023 -15 JuneRetailers
Beaverbrooks unveils £900k Reading store refurb
Family-owned national diamond, jewellery and watch retailer, Beaverbrooks has unveiled its £900,000 refitted Reading store in Oracle Shopping Centre. The retail jeweller has also opened the city’s first Tag Heuer Boutique. With an “extensive” diamond and bridal jewellery offering, the new store is offering shoppers its own brand diamond range,…
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Apr- 2023 -4 AprilRetailers
Michael Jones Jeweller unveils revamped Northampton showroom
Michael Jones Jeweller has revamped its showroom in Grosvenor Shopping Northampton as part of a seven-figure investment programme to create a “luxurious” new look for customers. The luxury jeweller concealed a diamond in a specially commissioned ice sculpture to commemorate the opening of its expanded town centre store. The independent…
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Mar- 2023 -24 MarchRetailers
Beaverbrooks continues expansion with new boutique in Leeds
Beaverbrooks has invested over £650,000 in yet another store in White Rose Leeds and has introduced the shopping centre’s first Tag Heuer Boutique. The brand new store and the Tag Heuer Boutique is situated in White Rose Shopping Centre where shoppers have access to a selection of the luxury Swiss…
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Feb- 2023 -22 FebruaryNews
Goldsmiths reopens expanded Lakeside showroom
Goldsmiths has announced the opening of its refurbished showroom in Lakeside shopping centre, Thurrock, with its expanded interior housing more brands than previously on offer. The store now includes a new Rolex watch bar, “where clients can browse the latest collections with highly trained watch experts”. Luxury fashion house Gucci…
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Nov- 2022 -1 NovemberRetailers
Goldsmiths opens first Gucci shop-in-shop boutique
Goldsmiths has opened its latest new luxury concept showroom at Meadowhall Shopping Centre in Sheffield, featuring the group’s first Gucci shop-in-shop boutique. The Gucci shop-in-shop boutique has its own dedicated entrance to the space in addition to the opening linked with the main Goldsmiths showroom. The boutique will have both…
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Apr- 2021 -15 AprilRetailers
Goldsmiths launches Cardiff showroom
Goldsmiths, the luxury watch and jewellery retailer, has launched a newly refurbished Cardiff St David’s showroom. A new TAG Heuer boutique is also set to open alongside the showroom, featuring a collection of timepieces and one-to-one customer service. Included in the Goldsmiths store is a branded area for Tudor, as…
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