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Longines

Longines is a distinguished Swiss watchmaker with a rich heritage stretching back to 1832, renowned for its elegant design, precise mechanics, and strong presence in the UK luxury watch segment. The brand’s collections—from the classic Master and Elegant lines to the sport-oriented HydroConquest—appeal to both fashion-conscious consumers and horology enthusiasts. Jewellery Focus offers comprehensive coverage of Longines’s activity in the trade, including new product launches, UK retail expandings, marketing initiatives, pricing strategies, service and warranty developments, and insights from brand ambassadors. Our reporting delivers commercial intelligence to retailers, watch stockists, luxury jewellers, and distributors, helping them understand Longines’s brand positioning, consumer appeal, and performance in the competitive UK watch market.

  • May- 2025 -
    27 May
    RetailersGoldsmiths reopens newly refurbished Kingston showroom

    Goldsmiths reopens newly refurbished Kingston showroom

    Goldsmiths has announced the reopening of its newly refurbished showroom in Kingston upon Thames, London. Located on the ground floor of the Bentall Shopping Centre, the showroom boasts a fresh interior and dedicated branded areas for watchmakers TAG Heuer, Longines and Tissot. In addition, the new showroom includes carefully curated…

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  • Nov- 2024 -
    20 November
    RetailersGoldsmiths relocates centre:mk showroom

    Goldsmiths relocates centre:mk showroom

    Goldsmiths has announced the relocation, upsizing and opening of its new showroom in centre:mk, Milton Keynes. The new showroom features dedicated branded areas for watchmakers including TUDOR, Breitling, TAG Heuer, and Longines. Furthermore FOPE and Roberto Coin are two of the jewellery partners that feature prominently in the showroom. Craig…

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  • Mar- 2024 -
    12 March
    RetailersLaings opens new watch service centre in Glasgow

    Laings opens new watch service centre in Glasgow

    UK-based luxury family jeweller Laings has launched a new watch service centre in Glasgow following its £5m investment programme. The new centre, which is the first of its kind in Scotland, has been delivered through a £1.1m outlay. It comes as part of a wider £5m programme of works by…

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  • Nov- 2023 -
    29 November
    RetailersGoldsmiths reopens Birmingham showroom

    Goldsmiths reopens Birmingham showroom

    Goldsmiths has announced the relaunch of its showroom in the Bullring and Grand Central in Birmingham. The showroom now spans two floors with a dual sided-corner showroom and elegant glass wrap around frontage. The showroom has dedicated branded towers all on the ground floor for FOPE, Messika, Roberto Coin, Mappin…

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  • Jun- 2023 -
    15 June
    RetailersBeaverbrooks unveils £900k Reading store refurb

    Beaverbrooks unveils £900k Reading store refurb

    Family-owned national diamond, jewellery and watch retailer, Beaverbrooks has unveiled its £900,000 refitted Reading store in Oracle Shopping Centre. The retail jeweller has also opened the city’s first Tag Heuer Boutique. With an “extensive” diamond and bridal jewellery offering, the new store is offering shoppers its own brand diamond range,…

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  • Apr- 2023 -
    4 April
    RetailersMichael Jones Jeweller unveils revamped Northampton showroom

    Michael Jones Jeweller unveils revamped Northampton showroom

    Michael Jones Jeweller has revamped its showroom in Grosvenor Shopping Northampton as part of a seven-figure investment programme to create a “luxurious” new look for customers. The luxury jeweller concealed a diamond in a specially commissioned ice sculpture to commemorate the opening of its expanded town centre store. The independent…

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  • Mar- 2023 -
    24 March
    RetailersBeaverbrooks continues expansion with new boutique in Leeds

    Beaverbrooks continues expansion with new boutique in Leeds

    Beaverbrooks has invested over £650,000 in yet another store in White Rose Leeds and has introduced the shopping centre’s first Tag Heuer Boutique. The brand new store and the Tag Heuer Boutique is situated in White Rose Shopping Centre where shoppers have access to a selection of the luxury Swiss…

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  • Feb- 2023 -
    22 February
    NewsGoldsmiths reopens expanded Lakeside showroom

    Goldsmiths reopens expanded Lakeside showroom

    Goldsmiths has announced the opening of its refurbished showroom in Lakeside shopping centre, Thurrock, with its expanded interior housing more brands than previously on offer. The store now includes a new Rolex watch bar, “where clients can browse the latest collections with highly trained watch experts”. Luxury fashion house Gucci…

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  • Nov- 2022 -
    1 November
    RetailersGoldsmiths opens first Gucci shop-in-shop boutique

    Goldsmiths opens first Gucci shop-in-shop boutique

    Goldsmiths has opened its latest new luxury concept showroom at Meadowhall Shopping Centre in Sheffield, featuring the group’s first Gucci shop-in-shop boutique. The Gucci shop-in-shop boutique has its own dedicated entrance to the space in addition to the opening linked with the main Goldsmiths showroom. The boutique will have both…

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  • Apr- 2021 -
    15 April
    RetailersGoldsmiths launches Cardiff showroom

    Goldsmiths launches Cardiff showroom

    Goldsmiths, the luxury watch and jewellery retailer, has launched a newly refurbished Cardiff St David’s showroom. A new TAG Heuer boutique is also set to open alongside the showroom, featuring a collection of timepieces and one-to-one customer service. Included in the Goldsmiths store is a branded area for Tudor, as…

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