Longines

Longines is a distinguished Swiss watchmaker with a rich heritage stretching back to 1832, renowned for its elegant design, precise mechanics, and strong presence in the UK luxury watch segment. The brand’s collections—from the classic Master and Elegant lines to the sport-oriented HydroConquest—appeal to both fashion-conscious consumers and horology enthusiasts. Jewellery Focus offers comprehensive coverage of Longines’s activity in the trade, including new product launches, UK retail expandings, marketing initiatives, pricing strategies, service and warranty developments, and insights from brand ambassadors. Our reporting delivers commercial intelligence to retailers, watch stockists, luxury jewellers, and distributors, helping them understand Longines’s brand positioning, consumer appeal, and performance in the competitive UK watch market.