Longines
Longines is a distinguished Swiss watchmaker with a rich heritage stretching back to 1832, renowned for its elegant design, precise mechanics, and strong presence in the UK luxury watch segment. The brand’s collections—from the classic Master and Elegant lines to the sport-oriented HydroConquest—appeal to both fashion-conscious consumers and horology enthusiasts. Jewellery Focus offers comprehensive coverage of Longines’s activity in the trade, including new product launches, UK retail expandings, marketing initiatives, pricing strategies, service and warranty developments, and insights from brand ambassadors. Our reporting delivers commercial intelligence to retailers, watch stockists, luxury jewellers, and distributors, helping them understand Longines’s brand positioning, consumer appeal, and performance in the competitive UK watch market.
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Feb- 2017 -20 FebruaryRetailers
Goldsmiths unveils extension to Glasgow store
High street jewellery chain Goldsmiths has unveiled its extended Goldsmiths store in Glasgow, featuring a TAG Heuer shop-in-shop. The 1,200 sq ft store – located in the Buchanan Galleries shopping centre – features a TAG Heuer branded area with a variety of the brand’s latest styles and collections, including the…
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Jul- 2016 -21 JulyDesigners
Swatch reports 54% plunge in profits
Swatch Group remains upbeat about the second half of the year, despite reporting a plunge in profits and sales in its first-half trading update. The Switzerland-based company, which owns brands such as Calvin Klein, Blancpain, Tissot, Longines, Omega and Breguet, reported a 54% fall in operating profit in the first…
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Jun- 2016 -13 JuneRetailers
Watches of Switzerland set to open new Knightsbridge store
Watches of Switzerland is set to complete what it calls a ‘golden triangle’ of London stores with the opening of its new Knightsbridge store later this month. The three-storey showroom will open on Brompton Road on 27 June and will feature the UK’s largest Patek Philippe in-store boutique, a rolex…
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Apr- 2016 -15 AprilRetailers
Tustains Jewellers set to undergo ‘major refurbishment’
Warwickshire jewellers Tustains has announced plans to triple the size of its showroom as part of a “major investment” planned for the summer. The firm, which has been based in Leamington for more than 120 years, will undergo a significant expansion this year in a move which is expected to…
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Feb- 2016 -3 FebruaryWatch Focus
Swatch Group reports 21% profit fall in 2015
Swatch Group has reported annual profits of 1.12bn Swiss francs (£761m) in 2015, a 21% fall when compared with the previous year. The company, which owns brands such as Calvin Klein, Blancpain, Tissot, Longines, Omega and Breguet, said the decline in profits was due to the “strong negative impact of…
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Dec- 2015 -7 DecemberRetailers
Goldsmiths WestQuay to reopen after £1m refurbishment
Goldsmiths WestQuay in Southampton is to reopen this week after an extensive £1m refurbishment. The high street jeweller has carried out a ‘luxury refit’ and also introduced a brand-new ’boutique.Goldsmiths’ iteration. The premises will be open to the public on 10 December. The refurbished Goldsmiths store will feature dedicated Omega, Breitling,…
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Nov- 2015 -27 NovemberWatch Focus
Kate Winslet opens Longines first UK store
Swiss watchmaker longines has opened its first UK store with brand ambassador and oscar-winning actress Kate Winslet in attendance. The company, which opened the 124 meter square boutique at London’s Oxford Street on Tuesday, 24 November, also presented its ‘Longines Symphonette’ collection. The store features a ground floor area which…
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Jul- 2015 -2 JulyWatch Focus
Record Oxford Street rent for first Longines UK store
Swatch Group is set to open its first standalone store in the UK for its Longines watch brand, which will include record retail rent for premises on London’s Oxford Street. The 1,000 sq ft store will be located opposite department store Selfridges, after the Swiss watch brand secured a lease…
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Jun- 2015 -18 JuneWatch Focus
Simon Baker joins Longines for Royal Ascot
Longines ‘Ambassador of Elegance’, Australian actor Simon Baker, joined the watch brand for a day at the races as it commemorated nine years of being the Official Timekeeper of Royal Ascot, as well as its Official Partner and Watch. On Tuesday 16 June, the owners of Gleneagles, the winning horse at…
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Mar- 2015 -30 MarchRetailers
Fraser Hart opens new store in Worcester
Jewellery chain Fraser Hart has announced the opening of a new store in the centre of Worcester. The store, which opened on Saturday, March 28, has been designed to create a “light, spacious and welcoming shopping atmosphere” in-keeping with the jeweller’s existing interior design theme. The store, which is fitted…
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