Longines
Longines is a distinguished Swiss watchmaker with a rich heritage stretching back to 1832, renowned for its elegant design, precise mechanics, and strong presence in the UK luxury watch segment. The brand’s collections—from the classic Master and Elegant lines to the sport-oriented HydroConquest—appeal to both fashion-conscious consumers and horology enthusiasts. Jewellery Focus offers comprehensive coverage of Longines’s activity in the trade, including new product launches, UK retail expandings, marketing initiatives, pricing strategies, service and warranty developments, and insights from brand ambassadors. Our reporting delivers commercial intelligence to retailers, watch stockists, luxury jewellers, and distributors, helping them understand Longines’s brand positioning, consumer appeal, and performance in the competitive UK watch market.
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Apr- 2021 -15 AprilRetailers
Goldsmiths launches Cardiff showroom
Goldsmiths, the luxury watch and jewellery retailer, has launched a newly refurbished Cardiff St David’s showroom. A new TAG Heuer boutique is also set to open alongside the showroom, featuring a collection of timepieces and one-to-one customer service. Included in the Goldsmiths store is a branded area for Tudor, as…
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Feb- 2021 -17 FebruaryAuctions
Unique amethyst pieces to be auctioned by Dix Noonan Webb
An amethyst rivière necklace that was formerly owned by Marie-Louise, Countess Manvers will be offered by Dix Noonan Webb in its upcoming online auction of jewellery, watches, antiquities and objects of vertu on 16 March. Born in 1889, Marie-Louise Countess Manvers was an acclaimed artist and the only child of…
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1 FebruaryDesigners
Swatch sales drop by almost a third
Swatch has announced that sales for 2020 fell by almost a third due to Covid-19 restrictions and lockdowns affecting business. The watch manufacturer saw sales dropped to CHF 5.95m (£4.45m) over the period, resulting in a total net loss of CHF 53M (£43m). Known for brands such as Omega, Tissot…
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Jul- 2020 -15 JulyCoronavirus
Swatch Group reports 46% drop in sales
Swatch Group has reported a 46% drop in sales in the first half of the year, due to the coronavirus pandemic. Although sales figures nearly halved, the group reported a 21.4% operating margin in its watches and jewellery segment for the month of January. Swatch Group, which owns brands such…
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Jun- 2020 -29 JuneRetailers
Swatch Group reshuffles management team
Swatch Group has announced a reshuffle to its management team with appointments to the management of the Longines, Rado, Union, Tissot, Certina, and Hamilton watch brands. The company also announced changes to its executive group management board and its extended group management board. Swatch Group revealed all appointments are internal,…
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Oct- 2018 -8 OctoberFeatures
Are jewellery trade shows dying?
“A different rhythm and a different approach is needed. In this new context, annual watch fairs, as they exist today, no longer make much sense. This does not mean that they should disappear, but, it is necessary that they reinvent themselves, responding appropriately to the current situation and demonstrating more…
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4 OctoberDesigners
Raymond Weil pulls out of Baselworld 2019
Watchmaking company Raymond Weil has decided not to attend the international watch fair Baselworld 2019, after participating in it for over 40 years. A statement by group said that in a world that is “constantly evolving”, communication is based on a more “direct and spontaneous process” of distribution, and added…
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Jul- 2018 -30 JulyEvents
Swatch Group will not attend BaselWorld 2019
Swiss watch giant Swatch Group has announced that it will not be returning to the watch and jewellery trade show BaselWorld in 2019. The announcement was made in an interview with its CEO Nick Hayek published in Swiss newspaper NZZamSonntag, that the group which owns brands such as Omega, Tissot…
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Mar- 2018 -2 MarchDesigners
Goldsmiths Meadowhall reopens after refurbishment
High street jeweller Goldsmiths has unveiled its newly refurbished Meadowhall showroom, following a £10,000 investment. As part of the revamped showroom, customers will also be able to purchase a variety of jewellery collections such as Goldsmiths exclusives Jenny Packham and Mappin and Webb, Italian brands Fope, Gucci and Roberto Coin…
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Jun- 2017 -14 JuneCelebrities
Brand ambassador Kate Winslet launches Longines watch
Kate Winslet has launched Longines exclusive Flagship Heritage by Kate Winslet timepiece as the brand’s ambassador of elegance. The limited edition timepiece was named after the actress and features three models all in gold. It features the same dial as The Flagship Heritage – 60th Anniversary 1957-2017. The watch will…
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