Kate Winslet has launched Longines exclusive Flagship Heritage by Kate Winslet timepiece as the brand’s ambassador of elegance.
The limited edition timepiece was named after the actress and features three models all in gold. It features the same dial as The Flagship Heritage – 60th Anniversary 1957-2017.
The watch will be auctioned online and the proceeds will go towards the Golden Hat Foundation, a charity co-founded by Kate Winslet. The charity was set up to change the way people with autism are perceived.
The product was launched at the brand’s boutique located at Faubourg Saint-Honoré in Paris.
The models numbered 2/5, 3/5 and 4/5 will be auctioned for the Foundation. The auction will take place online from 10 June at 6pm CEST to 30 June 2017 5.59pm CEST.
Winslet said: “I was given the permission to choose a watch, which was designed specifically for the Golden Hat Foundation.
“The style of the model really appealed to me and I instantly fell in love with it. This project with Longines is helping raise awareness about a particular cause dear to my heart. Thanks to Longines’ involvement and the generosity of the [donors], the foundation will keep on working towards achieving its goals.”
Juan-Carlos Capelli, vice president of Longines, said: “Longines is honoured to have been given the opportunity to help the Golden Hat Foundation. We sincerely hope that the generous purchasers of the Flagship Heritage by Kate Winslet timepieces will be proud to own an exclusive Longines watch as well as contribute to the charity’s cause.
“Social responsibility remains today one of our priorities. Kate Winslet’s inspiring commitment truly translates our motto and philosophy of ‘Elegance is an Attitude’.”