Are jewellery trade shows dying?

Swatch Group dropping out of Baselworld has set tongues wagging about the future of jewellery trade shows. LEWIS CATCHPOLE and ALESSANDRO CARRARA visited International Jewellery London 2018 to see how the show is fairing and ask exhibitors for their views on this most traditional of formats.

“A different rhythm and a different approach is needed. In this new context, annual watch fairs, as they exist today, no longer make much sense.

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