Voice On The Highstreet

Voice on the High Street: Cheshire Watch Co.

We sit down with Christian O'Rourke from the Cheshire Watch Co. to hear more about the business

Name: Christian O’Rourke

Location: Wilmslow

Year Established: 2011

Number of staff: 5



When was the Cheshire Watch Company founded?

The Cheshire Watch Company was founded in 2011 by Stuart Sitford, who wanted to bring luxury goods to customers at competitive prices.

What type of watches and jewellery do you sell?

We sell a wide variety of luxury high-end goods. Our company’s ethos is to offer fantastic certified diamond jewellery along with luxury pre-owned Swiss watches. Famous pre-owned timepiece stock includes Rolex, Richard Mille, Audemars Piguet, Patek Philippe and many more. All watches are accompanied with their original factory paperwork as well as our warranty. All our team are passionate about making the consumer’s dream purchase come true.

You recently relocated to a new store?

We relocated the store back in October from King Street West, Manchester after four years. We are now in a prime position in the heart of Wilmslow.

What sets you apart from your competitors?

In the pre-owned sector is the fact we have an extensive range of high-value pieces and all the pieces on our website are physically in stock. If one of our clients has a specific request for a watch that isn’t in stock, we have the capabilities to source specific pieces. Our buying team travel thousands of miles every month to ensure we have the latest and most desirable stock in store.

Has the growth in e-commerce changed the way you run your business?

Our business has always been heavily driven by e-commerce, everything we have online is in stock and available to purchase. Our clients are always updated with new pieces via our e-newsletters, social media and our website. We have clients that then travel long distances to come to our store and view our unique pieces. E-commerce has enabled us to enhance our client reach as we get lots of enquiries on pieces from the website.

In five years where would you like to see the company?

Over the next five years we will see continued growth for the company and have plans to make the move to become official dealers for numerous contemporary brands, whilst working towards making a clear differentiation between new and pre-owned watches.

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