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Graff

Graff is synonymous with ultra‑luxury within the UK jewellery trade, renowned for its exceptional gemstones, masterful craftsmanship, and iconic high‑jewellery collections. As a trend‑setter in the fine jewellery sector, Graff’s brand moves, iconic launches, and design innovations offer valuable insights for UK jewellers, designers, suppliers and stockists. Jewellery Focus delivers comprehensive coverage of Graff’s developments—from flagship openings and strategic partnerships to in‑depth product features and industry impact analysis—helping trade professionals stay abreast of elite market dynamics and luxury consumer trends.

  • Jul- 2025 -
    8 July
    DesignersGraff unveils 129-carat diamond suite inspired by the Sixties

    Graff unveils 129-carat diamond suite inspired by the Sixties

    Graff has launched a new high jewellery suite, titled ‘1963’, in tribute to the year the luxury jeweller was founded. Unveiled during Paris Haute Couture Week, the collection draws inspiration from the cultural and aesthetic energy of the 1960s. It comprises a necklace, bracelet and earrings set with a total…

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  • Jul- 2024 -
    3 July
    NewsBAJ to offer visa sponsorship to international students

    BAJ to offer visa sponsorship to international students

    The British Academy of Jewellery (BAJ) has announced that it can now offer visa sponsorship to international students who wish to apply for a Bachelor of Arts (Honours) degree in Jewellery Design and Production. Recognising the importance of fostering global talent and diversity within the jewellery industry, this sponsorship opportunity…

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  • May- 2024 -
    3 May
    DesignersGraff unveils Wild Flower campaign

    Graff unveils Wild Flower campaign

    Graff has announced the launch of its new Wild Flower campaign to raise the profile of the Wild Flower collection it launched a few years ago. The collection includes rings and bracelets set with exquisite pavé diamonds flourish in profusion around single round diamond centre stones. Each petal on each…

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  • Apr- 2024 -
    15 April
    DesignersBAJ hosts Graff for collaborative exhibition

    BAJ hosts Graff for collaborative exhibition

    The British Academy of Jewellery (BAJ) community and representatives from luxury jewellery house Graff, came together to host the BAJ X Graff Fine Jewellery Project. According to BAJ, the exhibition and awards evening marked an important collaboration between industry and education, highlighting the shared commitment to “nurturing aspiring creatives on…

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  • 12 April
    DesignersGraff unveils Galaxia collection

    Graff unveils Galaxia collection

    Graff has announced the launch of its latest high jewellery collection Galaxia, “celebrating the otherworldly beauty of its high jewellery”. The collection includes a number of white diamond pieces handcrafted by master artisans. One of these pieces is a necklace with intricate arrangements of pear shaped stones framed by sculptural…

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  • Mar- 2024 -
    7 March
    DesignersGraff unveils the Tilda’s Bow collection

    Graff unveils the Tilda’s Bow collection

    Graff has unveiled its latest collection, the Tilda’s Bow collection, which pays homage to the founding principles of the maison. The silhouetted bow has been featured in Graff’s high jewellery designs for over half a century. Each piece in the collection features baguette-cut and round diamonds accented by a single…

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  • Jan- 2024 -
    25 January
    RetailersGraff unveils Paris Haute Couture-inspired collection

    Graff unveils Paris Haute Couture-inspired collection

    British multinational jeweller Graff has launched its new jewellery collection representing a selection of “contemporary” designs in celebration of Paris Haute Couture Week. The collection is designed with “intricate” modern design motifs featuring graphic, abstract lines and asymmetrical arrangements. Featuring necklaces, earrings, bracelets and rings, the collection boasts rare stones,…

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  • Aug- 2023 -
    23 August
    DesignersGraff announces new vertical brand campaign

    Graff announces new vertical brand campaign

    Graff has announced the launch of a new vertical brand campaign, bringing together creations from its fine diamond collections and high jewellery. The campaign will feature Dutch model Rianne Van Rompaey who is a new face for the brand. The campaign features four key collections; Butterfly, Tilda’s Bow, Laurence Graff…

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  • Apr- 2023 -
    25 April
    RetailersFabergé appoints new CEO

    Fabergé appoints new CEO

    Fabergé has promoted managing director Antony Lindsay to the role of CEO. He will replace Sean Gilbertson, who has become executive chairman of the Fabergé board. Lindsay worked for five and a half years as Fabergé’s managing director. He remains a member of the board of directors for both Fabergé…

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  • Feb- 2023 -
    6 February
    DesignersGraff unveils new necklace

    Graff unveils new necklace

    British jeweller Graff has unveiled a new necklace at Paris Couture, inspired by its Tribal collection. The new necklace features a rare 50 carat D Flawless oval diamond, accompanied by 100 carats of pear shape, emerald cut, oval, round and baguette cut diamonds. The design explores and expands upon contemporary…

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