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Marketing

Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.

  • Jun- 2022 -
    14 June
    NewsFirst diamond verification showcase to take place in London

    First diamond verification showcase to take place in London

    The London Diamond Bourse in collaboration with the Natural Diamond Council will be hosting the first ever London Assure Showcase of diamond verification instruments. The event will take place in London and will run from June 20 until July 29. The six-week event will take place at the London Diamond…

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  • 8 June
    Product LaunchesF. Hinds launches Nordgreen in stores

    F. Hinds launches Nordgreen in stores

    Jeweller F. Hinds, with 114 stores across England and Wales, has launched Scandinavian watch brand Nordgreen in its stores and on its website. Nordgreen is a brand specialising in the manufacturing of sustainable watches, with a goal to reduce its environmental impact. By using high quality materials, Nordgreen said it…

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  • May- 2022 -
    9 May
    RetailersSteven Stone Jewellers opens new flagship showroom in Manchester

    Steven Stone Jewellers opens new flagship showroom in Manchester

    Steven Stone Jewellers has opened the doors of a luxury showroom in the heart of Manchester city centre, aiming to offer a “collaborative environment for designers and customers to create bespoke pieces together”. Located on the third floor in St John’s Court, Quay Street, the showroom has been under construction…

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  • 5 May
    RetailersCME unveils new daisy earring collection

    CME unveils new daisy earring collection

    CME has launched its new daisy-inspired earring collection comprising sterling silver pieces featuring a classic two tone daisy. The collection consists of three designs available as “huggie hoops”.  The first design features a classic single daisy design adoring the huggie hoop or ring, and the second design presents a single…

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  • Apr- 2022 -
    6 April
    DesignersMotley to cease trading

    Motley to cease trading

    Jewellery design platform Motley, which focused on selling and promoting independent jewellery, has announced it will cease operating. The news was announced by co-owners Cecily Motley and Ilana Lever in an open letter, who said that “the small margins and punishing payment terms which retailers work to meant we would…

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  • 4 April
    RetailersNAJ appoints new principal officer

    NAJ appoints new principal officer

    Ben Massey, current director of marketing and communications at the National Association of Jewellers (NAJ), has been appointed to the new position of principal officer with immediate effect as he transitions to CEO in 2023. Following the departure of previous CEO Simon Forrester in 2020, the NAJ underwent a management…

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  • Mar- 2022 -
    29 March
    RetailersChloBo appoints managing director

    ChloBo appoints managing director

    ChloBo has announced the promotion of Andi Lee from his role as a sales and marketing director to the jeweller’s new managing director. Having joined ChloBo in 2016, Lee has most recently taken on responsibility for merchandising and will now also take on the operations side of the business. A…

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  • 25 March
    AppointmentsWFDB appoints executive director of Get-Diamonds

    WFDB appoints executive director of Get-Diamonds

    The World Federation of Diamond Bourses (WFDB) has announced that Eyal Shirazy has been appointed executive director of Get-Diamonds, its global B2B trading platform for polished diamonds. Before entering the diamond industry, Shirazy held a number of management positions in the digital world. For the past decade, he served as…

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  • 17 March
    RetailersSignet Jewelers sales surge 49.7% to $7.8bn

    Signet Jewelers sales surge 49.7% to $7.8bn

    Signet Jewelers Limited has announced its total sales surged 49.7% to $7.8bn (£5.95bn) in the 52 weeks ending January 29 2022 (FY22), up $2.6bn (£1.98bn) year-on-year and up 27.5% on a two-year basis. For the full year, brick and mortar total sales grew 56.2% year-on-year to $6.3bn (£4.8bn) and 17.2%…

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  • 11 March
    EventsProgramme of events unveiled for Vicenzaoro this March

    Programme of events unveiled for Vicenzaoro this March

    Vicenzaoro is set to rally sector institutions, thought leaders and key influencers for five days of talks and conferences on the evolution and prospects of the gold and jewellery industry. The event will take place in Vicenza from 17th to 21st March 2022 during the International Jewellery Show organised by…

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