Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Sep- 2022 -21 SeptemberEvents
Houlden conducts ‘record-breaking’ business at Autumn meeting
Houlden, a consortium of jewellers, has announced that “record-breaking” business has been achieved at its latest meeting, while the announcement of major new initiatives was a key highlight of the event. The Houlden Autumn Meeting took place in Windsor on September 8 and 9 when Houlden members were “united in…
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9 SeptemberEconomy
Platinum jewellery sales continue global recovery
Platinum jewellery sales have continued to recover in the key markets of India, Japan and the United States in the second quarter of 2022, despite the lingering effects of the pandemic and rising inflation, according to the latest platinum jewellery business review Q2 2022. In part, it reports that the…
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Aug- 2022 -31 AugustEvents
Vicenzaoro September: Over a thousand exhibiting brands and top industry voices
Over a thousand exhibiting brands will be from 9th to 13th September at Vicenzaoro September, the international gold and jewellery show organised by Italian Exhibition Group (IEG) to be held at Vicenza Exhibition Centre accompanied by VO Vintage (9th – 11th September). Speakers at the next edition will include key figures from the industry. The authoritative voices of entrepreneurs, institutions, thought leaders and key global…
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31 AugustAppointments
Lindsey Straughton to leave NAJ after two decades
Lindsey Straughton, head of communications and industry liaison, has announced she will leave the National Association of Jewellers (NAJ) on 2 September after more than two decades with the organisation. Straughton joined the NAJ (then the British Jewellers’ Association) in 1996 as marketing manager, and has continued to support jewellery…
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24 AugustRetailers
Tocara Jewellery appoints director of business ahead of UK entry
Canadian firm Tocara Jewellery has announced the official appointment of Mhari Oakes as director of business development for the United Kingdom. She will be responsible for the launch of the direct sales brand in the UK, working alongside the founder Randall Markus, president of the company, Paul Jarvis, and vice…
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23 AugustTrade Organisations
The Goldsmiths’ Company Assay Office joins Created in the UK
The Goldsmiths’ Company Assay Office has joined the Created in the UK movement by supporting the striking of the new mark on jewellery, silverware and related products. Created in the UK is a scheme developed by the National Association of Jewellers (NAJ) to help designers, manufacturers and retailers promote the…
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16 AugustRetailers
CW Sellors secures £1.5m loan amid growth plans
CW Sellors has secured funds worth £1.5m from MEIF Maven Debt Finance, enabling the jewellery company to open a new design and manufacturing facility in Derbyshire, which will include a jewellery boutique retail store, exhibition space, tours for visitors, and a café. The loan has been made available via the…
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9 AugustProduct Launches
Bernhard H. Mayer unveils nature-inspired jewellery
Qnet’s luxury jewellery brand, Bernhard H. Mayer, has announced new nature-inspired jewellery pieces for its Classics, Elemental and Timeless Tanzanite collections. New pieces to the Classics Collection include Autumn earrings and an Autumn Pendant, featuring precious diamonds and handcrafted 18K gold leaf drops in a pattern inspired by seasonal transformation.…
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Jul- 2022 -21 JulyRetailers
Get-Diamonds launches virtual ‘try-on’ tool
Get-Diamonds has launched an augmented reality (AR) tool, ‘Virtual Hand’, that enables users to virtually try-on a variety of diamond rings in different sizes, cuts, and settings, using computerised imaging. Virtual Hand is intended for use by retailers as a service for their customers, and the first stage of the…
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7 JulyRetailers
CME unveils new Collectables Collection
CME has launched its new Collectables Collection amid rising demand for personalisation across jewellery sales. The range comprises a hinged heart necklace and a collection of petite charms, available in yellow gold-plate and sterling silver which can be added to the necklace. CME said that retailers can consider marketing these…
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