Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Apr- 2023 -4 AprilBusinesses For Sale
The Diamond Store appoints investment firm for potential sale
Online diamond retailer The Diamond Store has appointed investment bank finnCap Cavendish to explore the possibility of a sale, according to reports from Sky News. The move comes after the retailer received a number of unsolicited takeover approaches. The Diamond Store was founded in 2006 by Gary Ingram, an entrepreneur…
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Mar- 2023 -13 MarchAppointments
Opsydia appoints new sales and marketing director
Diamond and gemstone security specialist, Opsydia, has appointed Jimmy Gove to the position of sales and marketing director, effective immediately. Opsydia is recognised for its technology that places unique identifiers on and beneath the surface of gemstones to secure their identity. Gove brings to Opsydia more than a decade of…
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8 MarchTrade Organisations
British Academy of Jewellery partners with Cooksongold
The British Academy of Jewellery (BAJ) has announced that it has partnered with Cooksongold to provide industry experience for BAJ students. Cooksongold offers a groundbreaking 3D print and cast service for precious metal jewellery and as part of the partnership, Cooksongold will 3D print a number of winning student jewellery…
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2 MarchNews
New Trustmark Scheme relaunched in March
The worldโs first consumer online assurance scheme for the jewellery industry, the Trustmark Scheme, relaunched on 1 March with the support of all four UK Assay offices for the first time.ย It was first launched in 2012 by the Edinburgh Assay office to reassure consumers that hallmarked jewellery was not…
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Feb- 2023 -20 FebruaryDesigners
Maanesten enters UK market with new London store
Danish jewellery and accessories brand Maanesten has entered the UK market with its first UK store, which opened on Beak Street in London’s Soho this month.ย In the last few years, Maanesten has grown โat a record speedโ. It was founded in 2010 by jewellery designer Lotte Callesen and creative…
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20 FebruaryRetailers
Bradleyโs Jewellers holds marketing weekend
Independent jeweller Bradleyโs Jewellers has hosted a “successful” marketing weekend which led to higher-than-normal weekend footfall, significant growth in its email subscriber base, and local media attention. The jeweller participated in the annual York Ice Trail by installing a six-foot-tall ice sculpture of a diamond trilogy ring outside its store…
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16 FebruaryEvents
Nominations open for 2023 NAJ Awards
The National Association of Jewellers has announced that nominations are open for its annual awards show, with nominations closing on 6 April.ย The NAJ Awards are an โopportunity to champion extraordinary talentโ within the UK jewellery industry and highlight the business owners, teams and professionals โgoing above and beyond for…
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2 FebruaryRetailers
Return to office boosts weekday footfall in Jan
A return to the office has boosted footfall in January despite the effects of rail strikes over the month, Springboard has said, with footfall up by 10.7% against the prior year. This was greater than the annual uplift of 9.9% reported in December 2022 and marked the largest annual increase…
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Jan- 2023 -19 JanuaryManufacturers
Element Six appoints new CEO
The De Beers Group has announced the appointment of Siobhan Duffy as CEO of Element Six. Duffy will take up the role on 1 February and has been promoted from executive director for sales and marketing. She will also join the De Beers group executive committee. She has more than…
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4 JanuaryDesigners
Rebus launches one-of-a-kind signet rings
Goldsmiths and hand engravers Rebus has announced it is launching one-of-a-kind signet rings, designed around nautical style. Carved from single mined origin gold, the new Rebus ocean-inspired jewels include The Oxford 55 Signet SMO Gold Ring, which is available in 9K, 14K, or 18K SMO yellow gold. The collection also…
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