Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Feb- 2023 -20 FebruaryRetailers
Bradley’s Jewellers holds marketing weekend
Independent jeweller Bradley’s Jewellers has hosted a “successful” marketing weekend which led to higher-than-normal weekend footfall, significant growth in its email subscriber base, and local media attention. The jeweller participated in the annual York Ice Trail by installing a six-foot-tall ice sculpture of a diamond trilogy ring outside its store…
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16 FebruaryEvents
Nominations open for 2023 NAJ Awards
The National Association of Jewellers has announced that nominations are open for its annual awards show, with nominations closing on 6 April. The NAJ Awards are an “opportunity to champion extraordinary talent” within the UK jewellery industry and highlight the business owners, teams and professionals “going above and beyond for…
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2 FebruaryRetailers
Return to office boosts weekday footfall in Jan
A return to the office has boosted footfall in January despite the effects of rail strikes over the month, Springboard has said, with footfall up by 10.7% against the prior year. This was greater than the annual uplift of 9.9% reported in December 2022 and marked the largest annual increase…
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Jan- 2023 -19 JanuaryManufacturers
Element Six appoints new CEO
The De Beers Group has announced the appointment of Siobhan Duffy as CEO of Element Six. Duffy will take up the role on 1 February and has been promoted from executive director for sales and marketing. She will also join the De Beers group executive committee. She has more than…
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4 JanuaryDesigners
Rebus launches one-of-a-kind signet rings
Goldsmiths and hand engravers Rebus has announced it is launching one-of-a-kind signet rings, designed around nautical style. Carved from single mined origin gold, the new Rebus ocean-inspired jewels include The Oxford 55 Signet SMO Gold Ring, which is available in 9K, 14K, or 18K SMO yellow gold. The collection also…
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Dec- 2022 -5 DecemberRetailers
Lily Arkwright completes new office and showroom move
Lab grown diamond specialist Lily Arkwright has completed a move to a new showroom and new office as it continues its growth. The company has relocated its head office to Towers Mansion within the Towers business park in Didsbury, South Manchester. The new office space includes a newly fitted out…
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Nov- 2022 -29 NovemberNews
Birmingham Assay Office teams up with Aston University for KTP
Aston University has teamed up with hallmarking specialists Birmingham Assay Office (BAO) through a knowledge transfer partnership (KTP) aimed at developing a sophisticated intelligent business system. The system will aim to improve operational efficiency and increase BAO’s competitiveness, leading to significant improvements in customer experience. A KTP is a three-way…
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3 NovemberAppointments
The Goldsmiths’ Craft & Design Council appoints new chair
The Goldsmiths’ Craft and Design Council (GC&DC) has named Anne-Marie Reeves as its new chairperson for the next two years, as Peter Crump retires from the role after an extended three-year tenure. In her new role, Reeves appointed fellow GC&DC member and trustee John Ball as vice chair for the…
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Oct- 2022 -25 OctoberRetailers
F.Hinds launches BBC Children in Need collection
F.Hinds has announced the release of its limited-edition Pudsey Bear collection in partnership with BBC Children In Need launching this week. This year’s collection will be launching in all F.Hinds and Chapelle stores across the UK on 21 October and includes a trinket box, alarm clock and a money box…
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11 OctoberAppointments
Piaget appoints first UK brand director
Piaget has announced the appointment of Valerie Gallet to the newly created role of UK brand director, effective 1 October 2022. In her new role, Gallet will report to Sylvain Auroux, general manager for Europe, as Piaget consolidates its position as a “key player” in the watch and jewellery sector.…
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