Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
-
Oct- 2023 -20 OctoberAppointments
Sandrine Conseiller appointed CEO of De Beers Brands
De Beers Group has announced the appointment of Sandrine Conseiller as CEO, De Beers Brands. Conseiller’s appointment follows Marc Jacheetโs decision to leave De Beers and she will join De Beers and become a member of the groupโs executive committee on 1 December 2023. In her new role, Conseiller will…
Read More » -
Sep- 2023 -21 SeptemberDesigners
Pandora launches Game of Thrones collection
Pandora has announced its latest collection which is inspired by the hit HBO show Game of Thrones. The new collection will include 12 pieces which aim to bring the world of the TV series to life. One of the pieces is the Pandora Dragon Egg charm that represents the beginning…
Read More » -
4 SeptemberRetailers
Pandora launches new Diamonds For All campaign
Pandora has launched its new Diamond For All campaign featuring Pamela Anderson, Grace Coddington, Justina Miles and more. The new campaign coincides with the launch of its three lab-grown diamonds collections. The three collections include Pandora Nova, Pandora Era and Pandora Talisman. Pandora Nova features round brilliant or princess cut…
Read More » -
1 SeptemberDesigners
Queensmith to open new design and innovation centre
Queensmith has announced that it is set to open a new design and innovation centre in Hatton Garden. Located opposite Queensmithโs Greville Street store, the workshop will reside in a newly refurbished building cornering the entrance to Bleeding Heart Yard. Due to open towards the end of 2023, the workshop…
Read More » -
Aug- 2023 -23 AugustDesigners
Graff announces new vertical brand campaign
Graff has announced the launch of a new vertical brand campaign, bringing together creations from its fine diamond collections and high jewellery. The campaign will feature Dutch model Rianne Van Rompaey who is a new face for the brand. The campaign features four key collections; Butterfly, Tildaโs Bow, Laurence Graff…
Read More » -
17 AugustNews
Flawless Moissanite makes its mark on UK jewellery market
Flawless Moissanite launched into the UK online jewellery market in 2021 and has experienced an incredible rate of growth. And demand for the moissanite doesnโt show any signs of slowing, with the global moissanite market expected to grow at a CAGR (compound annual growth rate) of 6.2% from 2021 to…
Read More » -
15 AugustRetailers
Pandora launches three new lab-grown diamond collections
Pandora has announced the expansion of its lab-grown diamonds assortment with the launch of three new collections. The new collections include Pandora Nova, Pandora Era and Pandora Talisman. Pandora Nova features round brilliant or princess cut stones and introduces a proprietary four-prong setting that reveals more of the diamond. Pandora…
Read More » -
8 AugustRetailers
Pandora sees profits fall amid increased costs
Pandora has reported that its overall profits declined to ยฃ44.1m in FY22, down from ยฃ57.6m in FY21, according to the latest accounts filed with Companies House for the year ended 31 December 2022. Overall profits decreased as a result of rising costs which increased to ยฃ268m in FY22 (2021: ยฃ240.1m).…
Read More » -
Jul- 2023 -7 JulyDesigners
Jane Hebden launches new jewellery brand Amelia Scott
Designer Jane Hebden has officially launched her new accessories brand Amelia Scott. Hebden was previously head of creative at jewellers Olivia Burton. Hebden started at her previous company at the age of 19 as an apprentice in digital marketing, before moving into the design team and becoming one of the…
Read More » -
Apr- 2023 -17 AprilManufacturers
De Beers sales โin line with expectationsโ
De Beers has posted $540m (ยฃ437m) worth of diamond sales for the period between 27 March 2023 and 11 April 2023. This number is a decrease year-on-year, for the same period in 2022 De Beers saw a sales value of $566m (ยฃ458m). This number for cycle three is up from…
Read More »








