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Marketing

Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.

  • Mar- 2024 -
    15 March
    DesignersChaumet appoints new CEO

    Chaumet appoints new CEO

    Chaumet has announced the appointment of Charles Leung as its new CEO effective 1 January 2024. Leung is a graduate of the Chinese University of Hong Kong and ESSEC Business School in Paris. He began his career in High Jewellery at Cartier (Richemont), working in marketing and retail. He joined…

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  • 1 March
    AppointmentsSignet makes new board appointment

    Signet makes new board appointment

    Signet Jewellers has announced the appointment of Sandra Cochran to its board of directors. The board also appointed Cochran as a member of the Human Capital Management and Compensation Committee. Her appointment temporarily increased the size of the board from 12 to 13 members, 12 of whom are independent. This…

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  • Feb- 2024 -
    13 February
    ManufacturersCockpit names new CEO

    Cockpit names new CEO

    Cockpit, Londonโ€™s leading centre for contemporary craft, has announced the appointment of Jonathan Burton as its new CEO. He replaces Annie Warburton, who stepped down in December 2023, and will assume his role at Cockpit in late April 2024. His experience and engagement in the arts and culture sector is…

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  • 7 February
    RetailersPandora named as UKโ€™s most prominent jewellery brand in 2023

    Pandora named as UKโ€™s most prominent jewellery brand in 2023

    Pandora has been named as the UKโ€™s most prominent jewellery and watch brand in 2023, with over 1.8 million brand searches per month and an owned social score of 46,122, according to Salience Search Marketingโ€™s annual report. The report analysed 11 performance indicators, including year-on-year visibility, search volume trends, and…

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  • 1 February
    Trade OrganisationsFranรงois Delage appointed to GIA board of governors

    Franรงois Delage appointed to GIA board of governors

    The board of governors of the Gemological Institute of America (GIA) has appointed Franรงois Delage as its newest member on January 25, 2024. Delage brings a wealth of experience in global luxury, fashion and jewellery retail garnered over a more than three-decade international career. Delage has more than 35 years…

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  • Jan- 2024 -
    25 January
    RetailersStorm Isha dampens early week footfall

    Storm Isha dampens early week footfall

    Battering winds from Storm Isha hit retail over Sunday and Monday with footfall across all UK retail destinations down -4.6% on the week previous and down -5.1% on 2023 levels, according to the latest data from MRI Springboard. Against 2023 levels, footfall on UK high streets slumped by -14.4% on…

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  • 24 January
    RetailersThomas Sabo launches โ€˜As We Kissโ€™ Valentine’s Day collection

    Thomas Sabo launches โ€˜As We Kissโ€™ Valentine’s Day collection

    Thomas Sabo Charm Club has launched its new As We Kiss collection for Valentineโ€™s Day 2024. According to Thomas Sabo, the charm designs from the As We Kiss collection combine a โ€œdash of humour with romanceโ€. The charms feature symbols such as a pout, roses, hearts, intertwined rings, declarations of…

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  • Dec- 2023 -
    5 December
    RetailersDe Beers unveils changes to executive committee

    De Beers unveils changes to executive committee

    De Beers Group has announced that David Prager, executive vice president and chief brand officer, and Ryan Perry, acting executive vice president of Strategy and Innovation, have decided to step down from their roles in 2024. Both Prager and Perry will continue to serve on the executive committee while overseeing…

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  • Nov- 2023 -
    14 November
    RetailersStudex opens new office in Ireland

    Studex opens new office in Ireland

    Studex has announced the opening of a new office in Dublin trading as Studex Ireland. The new office will continue to provide current Irish based Studex customers with a โ€œfirst classโ€ service and act as a localised base to help support and develop their piercing business. In addition to servicing…

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  • 13 November
    FeaturesFour strategies to draw more local business to your jewellery store

    Four strategies to draw more local business to your jewellery store

    A lot of marketing advice focuses on scaling small startups into huge businesses or creating a strategy with global reach, but what about your local area?ย  If youโ€™re looking to create a jewellery business with a sense of community, there are still plenty of tips thatโ€™ll boost local business. To…

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