Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Aug- 2023 -17 AugustNews
Flawless Moissanite makes its mark on UK jewellery market
Flawless Moissanite launched into the UK online jewellery market in 2021 and has experienced an incredible rate of growth. And demand for the moissanite doesn’t show any signs of slowing, with the global moissanite market expected to grow at a CAGR (compound annual growth rate) of 6.2% from 2021 to…
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15 AugustRetailers
Pandora launches three new lab-grown diamond collections
Pandora has announced the expansion of its lab-grown diamonds assortment with the launch of three new collections. The new collections include Pandora Nova, Pandora Era and Pandora Talisman. Pandora Nova features round brilliant or princess cut stones and introduces a proprietary four-prong setting that reveals more of the diamond. Pandora…
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8 AugustRetailers
Pandora sees profits fall amid increased costs
Pandora has reported that its overall profits declined to £44.1m in FY22, down from £57.6m in FY21, according to the latest accounts filed with Companies House for the year ended 31 December 2022. Overall profits decreased as a result of rising costs which increased to £268m in FY22 (2021: £240.1m).…
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Jul- 2023 -7 JulyDesigners
Jane Hebden launches new jewellery brand Amelia Scott
Designer Jane Hebden has officially launched her new accessories brand Amelia Scott. Hebden was previously head of creative at jewellers Olivia Burton. Hebden started at her previous company at the age of 19 as an apprentice in digital marketing, before moving into the design team and becoming one of the…
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Apr- 2023 -17 AprilManufacturers
De Beers sales ‘in line with expectations’
De Beers has posted $540m (£437m) worth of diamond sales for the period between 27 March 2023 and 11 April 2023. This number is a decrease year-on-year, for the same period in 2022 De Beers saw a sales value of $566m (£458m). This number for cycle three is up from…
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4 AprilBusinesses For Sale
The Diamond Store appoints investment firm for potential sale
Online diamond retailer The Diamond Store has appointed investment bank finnCap Cavendish to explore the possibility of a sale, according to reports from Sky News. The move comes after the retailer received a number of unsolicited takeover approaches. The Diamond Store was founded in 2006 by Gary Ingram, an entrepreneur…
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Mar- 2023 -13 MarchAppointments
Opsydia appoints new sales and marketing director
Diamond and gemstone security specialist, Opsydia, has appointed Jimmy Gove to the position of sales and marketing director, effective immediately. Opsydia is recognised for its technology that places unique identifiers on and beneath the surface of gemstones to secure their identity. Gove brings to Opsydia more than a decade of…
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8 MarchTrade Organisations
British Academy of Jewellery partners with Cooksongold
The British Academy of Jewellery (BAJ) has announced that it has partnered with Cooksongold to provide industry experience for BAJ students. Cooksongold offers a groundbreaking 3D print and cast service for precious metal jewellery and as part of the partnership, Cooksongold will 3D print a number of winning student jewellery…
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2 MarchNews
New Trustmark Scheme relaunched in March
The world’s first consumer online assurance scheme for the jewellery industry, the Trustmark Scheme, relaunched on 1 March with the support of all four UK Assay offices for the first time. It was first launched in 2012 by the Edinburgh Assay office to reassure consumers that hallmarked jewellery was not…
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Feb- 2023 -20 FebruaryDesigners
Maanesten enters UK market with new London store
Danish jewellery and accessories brand Maanesten has entered the UK market with its first UK store, which opened on Beak Street in London’s Soho this month. In the last few years, Maanesten has grown “at a record speed”. It was founded in 2010 by jewellery designer Lotte Callesen and creative…
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