Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Jan- 2024 -25 JanuaryRetailers
Storm Isha dampens early week footfall
Battering winds from Storm Isha hit retail over Sunday and Monday with footfall across all UK retail destinations down -4.6% on the week previous and down -5.1% on 2023 levels, according to the latest data from MRI Springboard. Against 2023 levels, footfall on UK high streets slumped by -14.4% on…
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24 JanuaryRetailers
Thomas Sabo launches ‘As We Kiss’ Valentine’s Day collection
Thomas Sabo Charm Club has launched its new As We Kiss collection for Valentine’s Day 2024. According to Thomas Sabo, the charm designs from the As We Kiss collection combine a “dash of humour with romance”. The charms feature symbols such as a pout, roses, hearts, intertwined rings, declarations of…
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Dec- 2023 -5 DecemberRetailers
De Beers unveils changes to executive committee
De Beers Group has announced that David Prager, executive vice president and chief brand officer, and Ryan Perry, acting executive vice president of Strategy and Innovation, have decided to step down from their roles in 2024. Both Prager and Perry will continue to serve on the executive committee while overseeing…
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Nov- 2023 -14 NovemberRetailers
Studex opens new office in Ireland
Studex has announced the opening of a new office in Dublin trading as Studex Ireland. The new office will continue to provide current Irish based Studex customers with a “first class” service and act as a localised base to help support and develop their piercing business. In addition to servicing…
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13 NovemberFeatures
Four strategies to draw more local business to your jewellery store
A lot of marketing advice focuses on scaling small startups into huge businesses or creating a strategy with global reach, but what about your local area? If you’re looking to create a jewellery business with a sense of community, there are still plenty of tips that’ll boost local business. To…
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Oct- 2023 -20 OctoberAppointments
Sandrine Conseiller appointed CEO of De Beers Brands
De Beers Group has announced the appointment of Sandrine Conseiller as CEO, De Beers Brands. Conseiller’s appointment follows Marc Jacheet’s decision to leave De Beers and she will join De Beers and become a member of the group’s executive committee on 1 December 2023. In her new role, Conseiller will…
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Sep- 2023 -21 SeptemberDesigners
Pandora launches Game of Thrones collection
Pandora has announced its latest collection which is inspired by the hit HBO show Game of Thrones. The new collection will include 12 pieces which aim to bring the world of the TV series to life. One of the pieces is the Pandora Dragon Egg charm that represents the beginning…
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4 SeptemberRetailers
Pandora launches new Diamonds For All campaign
Pandora has launched its new Diamond For All campaign featuring Pamela Anderson, Grace Coddington, Justina Miles and more. The new campaign coincides with the launch of its three lab-grown diamonds collections. The three collections include Pandora Nova, Pandora Era and Pandora Talisman. Pandora Nova features round brilliant or princess cut…
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1 SeptemberDesigners
Queensmith to open new design and innovation centre
Queensmith has announced that it is set to open a new design and innovation centre in Hatton Garden. Located opposite Queensmith’s Greville Street store, the workshop will reside in a newly refurbished building cornering the entrance to Bleeding Heart Yard. Due to open towards the end of 2023, the workshop…
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Aug- 2023 -23 AugustDesigners
Graff announces new vertical brand campaign
Graff has announced the launch of a new vertical brand campaign, bringing together creations from its fine diamond collections and high jewellery. The campaign will feature Dutch model Rianne Van Rompaey who is a new face for the brand. The campaign features four key collections; Butterfly, Tilda’s Bow, Laurence Graff…
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