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Marketing

Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.

  • Apr- 2024 -
    30 April
    RetailersOpsydia appoints new sales and marketing director

    Opsydia appoints new sales and marketing director

    Diamond and gemstone security and traceability specialist Opsydia has announced the appointment of Jacqui Larsson to the position of sales and marketing director, effective immediately. As a London Diamond Bourse council member and a fellow of the Gemmological Association of Great Britain (Gem-A), Larsson brings to Opsydia nearly two decades…

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  • 24 April
    DesignersGiovanni Raspini to launch in China

    Giovanni Raspini to launch in China

    Giovanni Raspini has announced that it is set to launch in China on Tmall, Alibaba Group’s e-commerce platform. This new partnership will allow Goivanni Raspini to bring its products directly to consumers in China. The Tmall platform will host some of the brand’s most popular collections, allowing the brand to…

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  • 11 April
    RetailersASA upholds complaint against Skydiamond

    ASA upholds complaint against Skydiamond

    The Advertising Standards Agent (ASA) has upheld a complaint against Skydiamond, for misleading marketing and advertisement of laboratory-grown diamonds. This ruling also applies to Stephen Webster’s marketing of Skydiamonds’ laboratory-grown diamonds. The ruling states that Skydiamond cannot use the terms “diamonds”, “diamonds made entirely from the sky” and “Skydiamond” to…

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  • Mar- 2024 -
    26 March
    EconomyBumper Easter week to boost footfall by +6.6%

    Bumper Easter week to boost footfall by +6.6%

    Footfall is forecast to rise by +6.6% across all UK retail destinations over the week of Easter, according to MRI Software. MRI said it anticipates that shoppers will “flock” to retail parks this week to stock up on Easter essentials ahead of the weekend with the latter part of the…

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  • 22 March
    AppointmentsPandora appoints new GM for British Isles and new CCO

    Pandora appoints new GM for British Isles and new CCO

    Pandora has announced the appointment of Sonia Lopez Delgado as new general manager of British Isles (BRIS) from 1 July, the company’s second largest cluster. She currently holds the position as general manager of the Northern Europe cluster (NOEU).  She joined Pandora in 2018 and has extensive experience within sales,…

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  • 15 March
    DesignersChaumet appoints new CEO

    Chaumet appoints new CEO

    Chaumet has announced the appointment of Charles Leung as its new CEO effective 1 January 2024. Leung is a graduate of the Chinese University of Hong Kong and ESSEC Business School in Paris. He began his career in High Jewellery at Cartier (Richemont), working in marketing and retail. He joined…

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  • 1 March
    AppointmentsSignet makes new board appointment

    Signet makes new board appointment

    Signet Jewellers has announced the appointment of Sandra Cochran to its board of directors. The board also appointed Cochran as a member of the Human Capital Management and Compensation Committee. Her appointment temporarily increased the size of the board from 12 to 13 members, 12 of whom are independent. This…

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  • Feb- 2024 -
    13 February
    ManufacturersCockpit names new CEO

    Cockpit names new CEO

    Cockpit, London’s leading centre for contemporary craft, has announced the appointment of Jonathan Burton as its new CEO. He replaces Annie Warburton, who stepped down in December 2023, and will assume his role at Cockpit in late April 2024. His experience and engagement in the arts and culture sector is…

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  • 7 February
    RetailersPandora named as UK’s most prominent jewellery brand in 2023

    Pandora named as UK’s most prominent jewellery brand in 2023

    Pandora has been named as the UK’s most prominent jewellery and watch brand in 2023, with over 1.8 million brand searches per month and an owned social score of 46,122, according to Salience Search Marketing’s annual report. The report analysed 11 performance indicators, including year-on-year visibility, search volume trends, and…

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  • 1 February
    Trade OrganisationsFrançois Delage appointed to GIA board of governors

    François Delage appointed to GIA board of governors

    The board of governors of the Gemological Institute of America (GIA) has appointed François Delage as its newest member on January 25, 2024. Delage brings a wealth of experience in global luxury, fashion and jewellery retail garnered over a more than three-decade international career. Delage has more than 35 years…

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