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Pandora launches three new lab-grown diamond collections

Pandora Era reinterprets classic styles, and Pandora Talisman has five pendant designs with an elevated take on its charm jewellery

Pandora has announced the expansion of its lab-grown diamonds assortment with the launch of three new collections.

The new collections include Pandora Nova, Pandora Era and Pandora Talisman.

Pandora Nova features round brilliant or princess cut stones and introduces a proprietary four-prong setting that reveals more of the diamond.

Pandora Era reinterprets classic styles, and Pandora Talisman has five pendant designs with an elevated take on its charm jewellery.

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All collections feature excellent cut, near colourless, VS+ clarity lab-grown diamonds available in 0.15 to 1 carat weights and set in 14k white gold, 14k yellow gold, or sterling silver.

Pandora is also continuing its geographical roll-out of Pandora lab-grown diamonds to Australia, Mexico and Brazil.

The lab-grown diamonds are already available in the UK, US, and Canada, and will now roll out to all stores in North America.

The new collections will be revealed on 29 August and will be available in more than 700 stores and online across the US, Canada, UK, and Australia from 31 August.

Alexander Lacik, CEO of Pandora, said: “Consumers in North America and the UK have welcomed our lab-grown diamonds and we will continue to make them accessible to more people around the world by expanding our collections and distribution. We have big ambitions for this category, aligned to our mission of providing high-quality, affordable jewellery at a very high level of craftsmanship.”

Mary Carmen Gasco-Buisson, chief marketing officer at Pandora, added: “The new collections and accompanying campaign bring our unique point-of-view on diamonds to life. Our diamond jewellery is not only for special occasions, but something you can wear to add joyful sparkle every day and everywhere,” said. “This commitment to democratising diamonds and the wonderful meaning they carry make lab-grown diamonds a perfect fit for Pandora.”

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