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Marketing

Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.

  • Mar- 2022 -
    11 March
    EventsProgramme of events unveiled for Vicenzaoro this March

    Programme of events unveiled for Vicenzaoro this March

    Vicenzaoro is set to rally sector institutions, thought leaders and key influencers for five days of talks and conferences on the evolution and prospects of the gold and jewellery industry. The event will take place in Vicenza from 17th to 21st March 2022 during the International Jewellery Show organised by…

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  • Feb- 2022 -
    10 February
    AppointmentsPetra Diamonds appoints independent non-executive director

    Petra Diamonds appoints independent non-executive director

    Petra Diamonds Limited has appointed Jon Dudas as an independent non-executive director of the company, effective 1 March 2022. Dudas is currently chairman of Samruk-Kazyna, Kazakhstan’s sovereign wealth fund, which he joined in 2020. Prior to this, he was an independent non-executive director and chairman of the National Atomic Company…

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  • 3 February
    RetailersJoshua James unveils ‘Body Confidence’ collaboration

    Joshua James unveils ‘Body Confidence’ collaboration

    Joshua James Jewellery has launched a ‘Body Confidence’ collection in partnership with Jessica Megan, an advocate and public figure for body confidence, in a bid to fundraise for the charity Beat. The range consists of Joshua James’ new classic disc pendants and bracelets that have been engraved with two “inspiring”…

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  • Jan- 2022 -
    20 January
    RetailersDe Beers Group executive vice president to step down

    De Beers Group executive vice president to step down

    De Beers Group has announced that Stephen Lussier, its executive vice president for Brands and Consumer Markets, will step down from his executive responsibilities on 1 April 2022 after serving 37 years with the company.  Lussier will continue to contribute to De Beers as a strategic advisor and will continue…

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  • Dec- 2021 -
    10 December
    ManufacturersAlrosa and AWDC renew cooperation agreement

    Alrosa and AWDC renew cooperation agreement

    Alrosa has announced a renewal of its cooperation agreement with the Antwerp World Diamond Centre (AWDC), the official representative of the Antwerp diamond industry. The objective of the agreement is to improve the scope and efficiency of the ties between Alrosa and AWDC, and to commit to supporting the diamond…

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  • 8 December
    UncategorizedThe future of luxury jewellery

    The future of luxury jewellery

    Keeping up with the changing moods and values of consumers can be a challenge for jewellery businesses, particularly since the pandemic acted like an accelerator for changes in consumer buying habits and values. Dr. Federica Carlotto, Program Director for the MA in Luxury Business at Sotheby’s Institute of Art, London,…

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  • Nov- 2021 -
    19 November
    Trade OrganisationsBritish Academy of Jewellery collaborates with Fuli Gemstones

    British Academy of Jewellery collaborates with Fuli Gemstones

    The British Academy of Jewellery (BAJ) has announced it is collaborating with Fuli Gemstones to give its Jewellery Design and Manufacturing Diploma students “hands-on experience” working with Fuli’s natural peridot. The BAJ said the project challenges its level 5 diploma students to design and make jewellery featuring a Fuli peridot.…

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  • 1 November
    RetailersMerci Maman launches inside Selfridges

    Merci Maman launches inside Selfridges

    Jewellery brand Merci Maman has announced that it has teamed up with Selfridges London to launch its first in-store concession. The store, which launches today (1 November), offers Merci Maman’s necklaces and bracelets, which can be hand-engraved on site, seven days a week. The brand has experienced “rapid growth” over…

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  • Oct- 2021 -
    26 October
    RetailersF.Hinds partners with BBC Children in Need

    F.Hinds partners with BBC Children in Need

    High Street jewellers, F.Hinds has announced that it has partnered with BBC Children in Need for 2021 to help raise money that will benefit disadvantaged children and young people across the UK. The business will be raising money for the charity across its estate of 115 and 12 Chapelle stores…

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  • 1 October
    RetailersLaings establishes a board of directors

    Laings establishes a board of directors

    Laings has announced that it has made the decision to establish a formal board of directors, who will be responsible for the running of the organisation. The decision to restructure at a senior management level came after the introduction of additional departments, alongside the announcement of its £10m retail expansion…

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