Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Aug- 2022 -23 AugustTrade Organisations
The Goldsmiths’ Company Assay Office joins Created in the UK
The Goldsmiths’ Company Assay Office has joined the Created in the UK movement by supporting the striking of the new mark on jewellery, silverware and related products. Created in the UK is a scheme developed by the National Association of Jewellers (NAJ) to help designers, manufacturers and retailers promote the…
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16 AugustRetailers
CW Sellors secures ยฃ1.5m loan amid growth plans
CW Sellors has secured funds worth ยฃ1.5m from MEIF Maven Debt Finance, enabling the jewellery company to open a new design and manufacturing facility in Derbyshire, which will include a jewellery boutique retail store, exhibition space, tours for visitors, and a cafรฉ. The loan has been made available via the…
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9 AugustProduct Launches
Bernhard H. Mayer unveils nature-inspired jewellery
Qnetโs luxury jewellery brand, Bernhard H. Mayer, has announced new nature-inspired jewellery pieces for its Classics, Elemental and Timeless Tanzanite collections. New pieces to the Classics Collection include Autumn earrings and an Autumn Pendant, featuring precious diamonds and handcrafted 18K gold leaf drops in a pattern inspired by seasonal transformation.…
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Jul- 2022 -21 JulyRetailers
Get-Diamonds launches virtual โtry-onโ tool
Get-Diamonds has launched an augmented reality (AR) tool, โVirtual Handโ, that enables users to virtually try-on a variety of diamond rings in different sizes, cuts, and settings, using computerised imaging. Virtual Hand is intended for use by retailers as a service for their customers, and the first stage of the…
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7 JulyRetailers
CME unveils new Collectables Collection
CME has launched its new Collectables Collection amid rising demand for personalisation across jewellery sales. The range comprises a hinged heart necklace and a collection of petite charms, available in yellow gold-plate and sterling silver which can be added to the necklace. CME said that retailers can consider marketing these…
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Jun- 2022 -27 JuneRetailers
Pomellato names new chief marketing and product officer
Pomellato has announced the appointment of Boris Barboni as its new chief marketing and product officer for Pomellato and DoDo, the luxury jewellery brands part of the Kering Group. Barboni began his jewellery career at Bulgari as global marketing director of its jewellery business unit, he then moved to managing…
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14 JuneNews
First diamond verification showcase to take place in London
The London Diamond Bourse in collaboration with the Natural Diamond Council will be hosting the first ever London Assure Showcase of diamond verification instruments. The event will take place in London and will run from June 20 until July 29. The six-week event will take place at the London Diamond…
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8 JuneProduct Launches
F. Hinds launches Nordgreen in stores
Jeweller F. Hinds, with 114 stores across England and Wales, has launched Scandinavian watch brand Nordgreen in its stores and on its website. Nordgreen is a brand specialising in the manufacturing of sustainable watches, with a goal to reduce its environmental impact. By using high quality materials, Nordgreen said it…
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May- 2022 -9 MayRetailers
Steven Stone Jewellers opens new flagship showroom in Manchester
Steven Stone Jewellers has opened the doors of a luxury showroom in the heart of Manchester city centre, aiming to offer a โcollaborative environment for designers and customers to create bespoke pieces togetherโ. Located on the third floor in St Johnโs Court, Quay Street, the showroom has been under construction…
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5 MayRetailers
CME unveils new daisy earring collection
CME has launched its new daisy-inspired earring collection comprising sterling silver pieces featuring a classic two tone daisy. The collection consists of three designs available as โhuggie hoopsโ.ย The first design features a classic single daisy design adoring the huggie hoop or ring, and the second design presents a single…
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