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Marketing

Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.

  • Apr- 2022 -
    6 April
    DesignersMotley to cease trading

    Motley to cease trading

    Jewellery design platform Motley, which focused on selling and promoting independent jewellery, has announced it will cease operating. The news was announced by co-owners Cecily Motley and Ilana Lever in an open letter, who said that โ€œthe small margins and punishing payment terms which retailers work to meant we would…

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  • 4 April
    RetailersNAJ appoints new principal officer

    NAJ appoints new principal officer

    Ben Massey, current director of marketing and communications at the National Association of Jewellers (NAJ), has been appointed to the new position of principal officer with immediate effect as he transitions to CEO in 2023. Following the departure of previous CEO Simon Forrester in 2020, the NAJ underwent a management…

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  • Mar- 2022 -
    29 March
    RetailersChloBo appoints managing director

    ChloBo appoints managing director

    ChloBo has announced the promotion of Andi Lee from his role as a sales and marketing director to the jewellerโ€™s new managing director. Having joined ChloBo in 2016, Lee has most recently taken on responsibility for merchandising and will now also take on the operations side of the business. A…

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  • 25 March
    AppointmentsWFDB appoints executive director of Get-Diamonds

    WFDB appoints executive director of Get-Diamonds

    The World Federation of Diamond Bourses (WFDB) has announced that Eyal Shirazy has been appointed executive director of Get-Diamonds, its global B2B trading platform for polished diamonds. Before entering the diamond industry, Shirazy held a number of management positions in the digital world. For the past decade, he served as…

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  • 17 March
    RetailersSignet Jewelers sales surge 49.7% to $7.8bn

    Signet Jewelers sales surge 49.7% to $7.8bn

    Signet Jewelers Limited has announced its total sales surged 49.7% to $7.8bn (ยฃ5.95bn) in the 52 weeks ending January 29 2022 (FY22), up $2.6bn (ยฃ1.98bn) year-on-year and up 27.5% on a two-year basis. For the full year, brick and mortar total sales grew 56.2% year-on-year to $6.3bn (ยฃ4.8bn) and 17.2%…

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  • 11 March
    EventsProgramme of events unveiled for Vicenzaoro this March

    Programme of events unveiled for Vicenzaoro this March

    Vicenzaoro is set to rally sector institutions, thought leaders and key influencers for five days of talks and conferences on the evolution and prospects of the gold and jewellery industry. The event will take place in Vicenza from 17th to 21st March 2022 during the International Jewellery Show organised by…

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  • Feb- 2022 -
    10 February
    AppointmentsPetra Diamonds appoints independent non-executive director

    Petra Diamonds appoints independent non-executive director

    Petra Diamonds Limited has appointed Jon Dudas as an independent non-executive director of the company, effective 1 March 2022. Dudas is currently chairman of Samruk-Kazyna, Kazakhstanโ€™s sovereign wealth fund, which he joined in 2020. Prior to this, he was an independent non-executive director and chairman of the National Atomic Company…

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  • 3 February
    RetailersJoshua James unveils โ€˜Body Confidenceโ€™ collaboration

    Joshua James unveils โ€˜Body Confidenceโ€™ collaboration

    Joshua James Jewellery has launched a โ€˜Body Confidenceโ€™ collection in partnership with Jessica Megan, an advocate and public figure for body confidence, in a bid to fundraise for the charity Beat. The range consists of Joshua Jamesโ€™ new classic disc pendants and bracelets that have been engraved with two โ€œinspiringโ€…

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  • Jan- 2022 -
    20 January
    RetailersDe Beers Group executive vice president to step down

    De Beers Group executive vice president to step down

    De Beers Group has announced that Stephen Lussier, its executive vice president for Brands and Consumer Markets, will step down from his executive responsibilities on 1 April 2022 after serving 37 years with the company.ย  Lussier will continue to contribute to De Beers as a strategic advisor and will continue…

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  • Dec- 2021 -
    10 December
    ManufacturersAlrosa and AWDC renew cooperation agreement

    Alrosa and AWDC renew cooperation agreement

    Alrosa has announced a renewal of its cooperation agreement with the Antwerp World Diamond Centre (AWDC), the official representative of the Antwerp diamond industry. The objective of the agreement is to improve the scope and efficiency of the ties between Alrosa and AWDC, and to commit to supporting the diamond…

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