Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
-
Sep- 2021 -17 SeptemberTrade Organisations
NAJ expands its team ahead of new strategy launch
The National Association of Jewellers (NAJ) has announced that it will welcome two new members to its marketing team. Adam Cook and Rushana Miller will join the association next week to help deliver the group’s new strategy, which is in its final stages of development. Cook joins the NAJ as…
Read More » -
7 SeptemberRetailers
Signet Q2 revenues soar 101%
Signet Jewellers, the global diamond jewellery retailer, saw its Q2 FY22 sales soar 101% year-on-year to $1.79bn (£1.3bn). Same store sales during the 13 week period ended 31 July 2021 also climbed 97.4% year-on-year and 38.1% when compared to the same period in FY20. The group also reported a swing…
Read More » -
Aug- 2021 -27 AugustInternational
De Beers develops Code of Origin programme
De Beers Group has announced the development of its ‘Code of Origin’ programme to provide assurance of natural and conflict free diamonds. The code will ensure that the diamonds have been discovered in Botswana, Canada, Namibia, or South Africa, and has played a “direct role” in the group’s “building forever”…
Read More » -
3 AugustFeatures
LGDs are the future, despite the backlash
“They are as much a symbol of innovation and progress as they are of enduring beauty and stand as a testament to our ongoing and ambitious sustainability agenda,” said Alexander Lacik, CEO at Pandora, upon releasing the group’s first lab-grown diamond (LGD) collection. However, the global jewellery retailer went beyond…
Read More » -
Jul- 2021 -16 JulyCoronavirus
NAJ updates Covid guidelines ahead of 19 July opening
The National Association of Jewellers (NAJ) has updated its storesafe and sitesafe guidance ahead of the upcoming easing of restrictions on 19 July. The group’s guidelines, which are now at version seven and three respectively, also come with posters that can be printed and displayed for the public. The posters…
Read More » -
14 JulyRetailers
Roxanne Rajcoomar-Hadden and NDC launch academy
British jeweller Roxanne Rajcoomar-Hadden has joined forces with the Natural Diamond Council (NDC) to launch the RRH Diamond Academy. The academy was established as a mentoring and networking programme to help ten emerging designers from diverse backgrounds break into the fine jewellery industry. Applications will be evaluated by a judging…
Read More » -
12 JulyRetailers
Wild Iris opens second Midlands boutique
Wild Iris of Ironbridge, an independent ladies’ fashion and gift boutique, has launched its second store at The Merry Hill Centre in Dudley. Having opened on 10 July, the store specialises in jewellery and accessories, ladies’ clothing, homeware, and handcrafted gifts and art works. The opening follows Wild Iris’ 2019…
Read More » -
Jun- 2021 -24 JuneEvents
Baselworld to return in 2022
Organiser, MCH Group, has announced the return of luxury watch and jewellery trade event Baselworld, which will run from 31 March to 4 April 2022. The event, which was held for the last time in 2019 due to last year’s pandemic, will act as a B2B platform for the mid-range…
Read More » -
May- 2021 -28 MayProduct Launches
GJEPC launches online store with eBay partnership
The Gem and Jewellery Export Promotion Council ( GJEPC), a gem and jewellery trade body, has announced a partnership with eBay to launch an exclusive online jewellery store. The store will support jewellery exporters, including MSMEs and brands, in boosting online jewellery sales with low startup costs. Operating under the…
Read More » -
27 MayRetailers
Lucy Quartermaine launches SS21 hero model images
Lucy Quartermaine has announced the launch of her new SS21 hero model images which stems from her new Luna collection. The brand carried out this photoshoot to achieve hero shots for their Be Unique, Drop, Art Deco and Luna collections. The images are available to all retail partners and have…
Read More »
