Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Dec- 2021 -8 DecemberUncategorized
The future of luxury jewellery
Keeping up with the changing moods and values of consumers can be a challenge for jewellery businesses, particularly since the pandemic acted like an accelerator for changes in consumer buying habits and values. Dr. Federica Carlotto, Program Director for the MA in Luxury Business at Sothebyโs Institute of Art, London,…
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Nov- 2021 -19 NovemberTrade Organisations
British Academy of Jewellery collaborates with Fuli Gemstones
The British Academy of Jewellery (BAJ) has announced it is collaborating with Fuli Gemstones to give its Jewellery Design and Manufacturing Diploma students โhands-on experienceโ working with Fuliโs natural peridot. The BAJ said the project challenges its level 5 diploma students to design and make jewellery featuring a Fuli peridot.…
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1 NovemberRetailers
Merci Maman launches inside Selfridges
Jewellery brand Merci Maman has announced that it has teamed up with Selfridges London to launch its first in-store concession. The store, which launches today (1 November), offers Merci Mamanโs necklaces and bracelets, which can be hand-engraved on site, seven days a week. The brand has experienced โrapid growthโ over…
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Oct- 2021 -26 OctoberRetailers
F.Hinds partners with BBC Children in Need
High Street jewellers, F.Hinds has announced that it has partnered with BBC Children in Need for 2021 to help raise money that will benefit disadvantaged children and young people across the UK. The business will be raising money for the charity across its estate of 115 and 12 Chapelle stores…
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1 OctoberRetailers
Laings establishes a board of directors
Laings has announced that it has made the decision to establish a formal board of directors, who will be responsible for the running of the organisation. The decision to restructure at a senior management level came after the introduction of additional departments, alongside the announcement of its ยฃ10m retail expansion…
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Sep- 2021 -17 SeptemberTrade Organisations
NAJ expands its team ahead of new strategy launch
The National Association of Jewellers (NAJ) has announced that it will welcome two new members to its marketing team. Adam Cook and Rushana Miller will join the association next week to help deliver the groupโs new strategy, which is in its final stages of development. Cook joins the NAJ as…
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7 SeptemberRetailers
Signet Q2 revenues soar 101%
Signet Jewellers, the global diamond jewellery retailer, saw its Q2 FY22 sales soar 101% year-on-year to $1.79bn (ยฃ1.3bn). Same store sales during the 13 week period ended 31 July 2021 also climbed 97.4% year-on-year and 38.1% when compared to the same period in FY20. The group also reported a swing…
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Aug- 2021 -27 AugustInternational
De Beers develops Code of Origin programme
De Beers Group has announced the development of its โCode of Originโ programme to provide assurance of natural and conflict free diamonds. The code will ensure that the diamonds have been discovered in Botswana, Canada, Namibia, or South Africa, and has played a โdirect roleโ in the groupโs โbuilding foreverโ…
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3 AugustFeatures
LGDs are the future, despite the backlash
โThey are as much a symbol of innovation and progress as they are of enduring beauty and stand as a testament to our ongoing and ambitious sustainability agenda,โ said Alexander Lacik, CEO at Pandora, upon releasing the groupโs first lab-grown diamond (LGD) collection. However, the global jewellery retailer went beyond…
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Jul- 2021 -16 JulyCoronavirus
NAJ updates Covid guidelines ahead of 19 July opening
The National Association of Jewellers (NAJ) has updated its storesafe and sitesafe guidance ahead of the upcoming easing of restrictions on 19 July. The groupโs guidelines, which are now at version seven and three respectively, also come with posters that can be printed and displayed for the public. The posters…
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