Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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May- 2021 -27 MayRetailers
Lucy Quartermaine launches SS21 hero model images
Lucy Quartermaine has announced the launch of her new SS21 hero model images which stems from her new Luna collection. The brand carried out this photoshoot to achieve hero shots for their Be Unique, Drop, Art Deco and Luna collections. The images are available to all retail partners and have…
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20 MayTrade Organisations
Natural Diamond Council partners with Chow Tai Fook Jewellery Group
The Natural Diamond Council has announced a strategic partnership with Chow Tai Fook Jewellery Group (Chow Tai Fook). The partnership will aim to introduce the Chinese consumers, especially the younger generation, to natural diamonds through the use of diverse communication channels and accessible digital content, as well as the provision…
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Apr- 2021 -26 AprilProduct Launches
Christie’s partners with Lela Rose
Christie’s has announced a creative partnership with American fashion designer Lela Rose, coinciding with bridal fashion week and the group’s private ‘at your service’ sales campaign. The collaboration will last until the end of Summer 2021, featuring three bridal trends that will commence with the modern bride, a Spring 2022…
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Mar- 2021 -25 MarchTrade Organisations
CIBJO names Jonathan Kendall as executive VP
The World Jewellery Confederation (CIBJO) has announced the appointment of Jonathan Kendall as the organisation’s executive vice president. Tabled by Gaetano Cavalieri, president of the group, his nomination was approved by the CIBJO board of directors. Previously serving as president of the confederation’s marketing and education commission, Kendall has also…
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15 MarchRetailers
VNJ secures £150,000 funding package
V N Jewellery (VNJ), an online jewellery retailer, has secured a £150,000 funding package from Maven Capital Partners’ Midlands Engine Investment Fund (MEIF). Based in Aylesbury, the firm’s team comprises Hai Ngan Knight and Jeremy Knight, who act as managing director and finance director respectively. VNJ will use the investment…
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11 MarchDesigners
Taylor & Heart secures £500k GLIF loan
Taylor and Hart, a bespoke jewellery designer, has secured a £500,000 loan funding from the Greater London Investment Fund (GLIF). The cash injection includes £250,000 in conjunction with the government backed Coronavirus Business Interruption Loan Scheme (CBILS). Founded in 2011, Taylor and Hart offers individual engagement ring designs to its…
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Feb- 2021 -26 FebruaryDesigners
Lucy Quartermaine welcomes boost in online sales
Designer silver brand Lucy Quartermaine has welcomed “amazing” success in trading after online sales soared by 88% in January against last year. According to the group, this marked a continuation of an “excellent” e-commerce performance reported in the final quarter of 2020, with its website seeing a 145% increase in…
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19 FebruaryTrade Organisations
Birmingham Assay Office launches search for new guardians
The Birmingham Assay Office has announced it has begun its search for “seasoned individuals” to become the organisation’s new guardians. Controlled by a group of 36 elected guardians of the Standard of Wrought Plate in the city of Birmingham, the Assay Office was founded by an Act of Parliament in…
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4 FebruaryDesigners
TAG Heuer and Porsche launch brand partnership with new exclusive watch
TAG Heuer has announced it will be partnering with Porsche, the German sports car manufacturer, in a move that will set a “new standard” for brand integration. The Swiss luxury watchmaker unveiled a new watch, the TAG Heuer Carrera Porsche Chronograph, as part of the new relationship between both companies.…
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4 FebruaryRetailers
‘Robust’ online sales offset store closures at Watches of Switzerland
Watches of Switzerland has welcomed a period of strong trading in its third quarter ended 24 January 2021, with group revenue up by 6.6% to £272.6m despite the ongoing pandemic. This was bolstered by a “robust” e-commerce performance in the UK, which offset continued store closures throughout the period. UK…
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