Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
-
Jul- 2021 -14 JulyRetailers
Roxanne Rajcoomar-Hadden and NDC launch academy
British jeweller Roxanne Rajcoomar-Hadden has joined forces with the Natural Diamond Council (NDC) to launch the RRH Diamond Academy. The academy was established as a mentoring and networking programme to help ten emerging designers from diverse backgrounds break into the fine jewellery industry. Applications will be evaluated by a judging…
Read More » -
12 JulyRetailers
Wild Iris opens second Midlands boutique
Wild Iris of Ironbridge, an independent ladiesโ fashion and gift boutique, has launched its second store at The Merry Hill Centre in Dudley. Having opened on 10 July, the store specialises in jewellery and accessories, ladiesโ clothing, homeware, and handcrafted gifts and art works. The opening follows Wild Irisโ 2019…
Read More » -
Jun- 2021 -24 JuneEvents
Baselworld to return in 2022
Organiser, MCH Group, has announced the return of luxury watch and jewellery trade event Baselworld, which will run from 31 March to 4 April 2022. The event, which was held for the last time in 2019 due to last yearโs pandemic, will act as a B2B platform for the mid-range…
Read More » -
May- 2021 -28 MayProduct Launches
GJEPC launches online store with eBay partnership
The Gem and Jewellery Export Promotion Council ( GJEPC), a gem and jewellery trade body, has announced a partnership with eBay to launch an exclusive online jewellery store. The store will support jewellery exporters, including MSMEs and brands, in boosting online jewellery sales with low startup costs. Operating under the…
Read More » -
27 MayRetailers
Lucy Quartermaine launches SS21 hero model images
Lucy Quartermaine has announced the launch of her new SS21 hero model images which stems from her new Luna collection. The brand carried out this photoshoot to achieve hero shots for their Be Unique, Drop, Art Deco and Luna collections. The images are available to all retail partners and have…
Read More » -
20 MayTrade Organisations
Natural Diamond Council partners with Chow Tai Fook Jewellery Group
The Natural Diamond Council has announced a strategic partnership with Chow Tai Fook Jewellery Group (Chow Tai Fook). The partnership will aim to introduce the Chinese consumers, especially the younger generation, to natural diamonds through the use of diverse communication channels and accessible digital content, as well as the provision…
Read More » -
Apr- 2021 -26 AprilProduct Launches
Christieโs partners with Lela Rose
Christieโs has announced a creative partnership with American fashion designer Lela Rose, coinciding with bridal fashion week and the groupโs private โat your serviceโ sales campaign. The collaboration will last until the end of Summer 2021, featuring three bridal trends that will commence with the modern bride, a Spring 2022…
Read More » -
Mar- 2021 -25 MarchTrade Organisations
CIBJO names Jonathan Kendall as executive VP
The World Jewellery Confederation (CIBJO) has announced the appointment of Jonathan Kendall as the organisationโs executive vice president. Tabled by Gaetano Cavalieri, president of the group, his nomination was approved by the CIBJO board of directors. Previously serving as president of the confederationโs marketing and education commission, Kendall has also…
Read More » -
15 MarchRetailers
VNJ secures ยฃ150,000 funding package
V N Jewellery (VNJ), an online jewellery retailer, has secured a ยฃ150,000 funding package from Maven Capital Partnersโ Midlands Engine Investment Fund (MEIF). Based in Aylesbury, the firmโs team comprises Hai Ngan Knight and Jeremy Knight, who act as managing director and finance director respectively. VNJย will use the investment…
Read More » -
11 MarchDesigners
Taylor & Heart secures ยฃ500k GLIF loan
Taylor and Hart, a bespoke jewellery designer, has secured a ยฃ500,000 loan funding from the Greater London Investment Fund (GLIF). The cash injection includes ยฃ250,000 in conjunction with the government backed Coronavirus Business Interruption Loan Scheme (CBILS). Founded in 2011, Taylor and Hart offers individual engagement ring designs to its…
Read More »
