Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Feb- 2021 -2 FebruaryProduct Launches
De Beers Group launches ReSet Forever Love collection
De Beers Group has announced it is to launch a new collection named ReSet Forever Love designed by three emerging jewellery designers later this year. The jewellery collection, which includes rings, necklaces and a brooch, incorporates rough and polished diamonds from the group, ranging from 0.3 to 1.3 carats. Each…
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Jan- 2021 -27 JanuaryEvents
NDC partners with Lorraine Schwartz on new diamond initiative
The Natural Diamond Council (NDC) has partnered with US jewellery designer, Lorraine Schwartz, for its Emerging Designers Diamond Initiative. The partnership will allocate $1m (£729,865) into programmes, which will provide opportunities for designers from the Black, Indigenous, People of Colour (BIPOC) community. The initiative’s goal is to expand the number…
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26 JanuaryRetailers
Forum Jewellers to offer free Valentine’s proposal ring
Forum Jewellers has launched a free proposal ring campaign to celebrate this year’s Valentine’s Day. The retailer is offering customers a free proposal ring to commemorate the romantic holiday in order to help develop its relationship with customers during the pandemic. Customers must sign-up on the CMJ member’s website, with…
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14 JanuaryRetailers
Signet welcomes ‘strong’ holiday trading
Signet Jewelers has reported a period of strong trading over the holiday season, with total sales reaching $1.8bn (£1.3bn), flat to last year, in the nine weeks ended 2 January 2021. In the same period, same store sales improved 5.6% year over year. Meanwhile, e-commerce sales soared by 60.8% against…
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13 JanuaryRetailers
BlueRock production increases 10% in 2020
BlueRock has announced that in 2020 the number of carats produced increased by 10% to 15,371 carats from 14,033 carats in 2019, despite the Kareevlei Diamond (KVD) mine being closed due to Covid-19 for a period of 50 days. The company’s processed tonnes increased by 25% to 402,000 tonnes from…
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4 JanuaryNews
Alrosa joins Shanghai Diamond Exchange
Alrosa has announced it recently became a member of the Shanghai Diamond Exchange (SDE), a move which will see the group receive more trading opportunities in mainland China. The membership reportedly provides a “great advantage” for direct trade in rough and polished diamonds in mainland China, as well as strengthening…
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Nov- 2020 -13 NovemberNews
Jonathan Kendall to step down from De Beers role
De Beers Group has announced that after 20 years with the business, Jonathan Kendall the head of industry services and its Forevermark operations, will be retiring at the end of the year. The diamond company said Kendall has played an “integral role” in leading the evolution of many of De…
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Oct- 2020 -30 OctoberEvents
TJA-Connect launches virtual trade show
TJA-Connect has held the soft launch of its first international virtual trade show for suppliers, with the event “gaining attention fast” with over 900 registrations and over 50 exhibitors. The first event launched on 28 October and will remain open until 15 December to assist suppliers with their current needs.…
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8 OctoberTrade Organisations
NAJ encourages jewellers to register for Kickstart Scheme
Jewellers across the industry who are looking to register an interest in the government’s Kickstart scheme can do so with the National Association of Jewellers, the association has said. The Kickstart Scheme was announced in September as part of the Chancellor’s ‘Plan for Jobs’. It provides funding to employers to…
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1 OctoberFeatures
The new ‘conscious consumer’ and how brands can impress them
Locking down the world for months was bound to leave a lasting legacy on society. One of the most positive outcomes is the increased awareness of our impact on the environment. Carbon emissions fell drastically, the water in Venice ran clear and wild animals began to roam in locked-down cities[1].…
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