Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Feb- 2021 -26 FebruaryDesigners
Lucy Quartermaine welcomes boost in online sales
Designer silver brand Lucy Quartermaine has welcomed โamazingโ success in trading after online sales soared by 88% in January against last year.ย According to the group, this marked a continuation of an โexcellentโ e-commerce performance reported in the final quarter of 2020, with its website seeing a 145% increase in…
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19 FebruaryTrade Organisations
Birmingham Assay Office launches search for new guardians
The Birmingham Assay Office has announced it has begun its search for โseasoned individualsโ to become the organisationโs new guardians. Controlled by a group of 36 elected guardians of the Standard of Wrought Plate in the city of Birmingham, the Assay Office was founded by an Act of Parliament in…
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4 FebruaryDesigners
TAG Heuer and Porsche launch brand partnership with new exclusive watch
TAG Heuer has announced it will be partnering with Porsche, the German sports car manufacturer, in a move that will set a โnew standardโ for brand integration. The Swiss luxury watchmaker unveiled a new watch, the TAG Heuer Carrera Porsche Chronograph, as part of the new relationship between both companies.…
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4 FebruaryRetailers
โRobustโ online sales offset store closures at Watches of Switzerland
Watches of Switzerland has welcomed a period of strong trading in its third quarter ended 24 January 2021, with group revenue up by 6.6% to ยฃ272.6m despite the ongoing pandemic. This was bolstered by a โrobustโ e-commerce performance in the UK, which offset continued store closures throughout the period.ย UK…
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2 FebruaryProduct Launches
De Beers Group launches ReSet Forever Love collection
De Beers Group has announced it is to launch a new collection named ReSet Forever Love designed by three emerging jewellery designers later this year. The jewellery collection, which includes rings, necklaces and a brooch, incorporates rough and polished diamonds from the group, ranging from 0.3 to 1.3 carats. Each…
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Jan- 2021 -27 JanuaryEvents
NDC partners with Lorraine Schwartz on new diamond initiative
The Natural Diamond Council (NDC) has partnered with US jewellery designer, Lorraine Schwartz, for its Emerging Designers Diamond Initiative. The partnership will allocate $1m (ยฃ729,865) into programmes, which will provide opportunities for designers from the Black, Indigenous, People of Colour (BIPOC) community. The initiativeโs goal is to expand the number…
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26 JanuaryRetailers
Forum Jewellers to offer free Valentine’s proposal ring
Forum Jewellers has launched a free proposal ring campaign to celebrate this yearโs Valentineโs Day. The retailer is offering customers a free proposal ring to commemorate the romantic holiday in order to help develop its relationship with customers during the pandemic. Customers must sign-up on the CMJ memberโs website, with…
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14 JanuaryRetailers
Signet welcomes โstrongโ holiday trading
Signet Jewelers has reported a period of strong trading over the holiday season, with total sales reaching $1.8bn (ยฃ1.3bn), flat to last year, in the nine weeks ended 2 January 2021.ย In the same period, same store sales improved 5.6% year over year. Meanwhile, e-commerce sales soared by 60.8% against…
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13 JanuaryRetailers
BlueRock production increases 10% in 2020
BlueRock has announced that in 2020 the number of carats produced increased by 10% to 15,371 carats from 14,033 carats in 2019, despite the Kareevlei Diamond (KVD) mine being closed due to Covid-19 for a period of 50 days. The companyโs processed tonnes increased by 25% to 402,000 tonnes from…
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4 JanuaryNews
Alrosa joins Shanghai Diamond Exchange
Alrosa has announced it recently became a member of the Shanghai Diamond Exchange (SDE), a move which will see the group receive more trading opportunities in mainland China. The membership reportedly provides a โgreat advantageโ for direct trade in rough and polished diamonds in mainland China, as well as strengthening…
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