Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Sep- 2020 -30 SeptemberEvents
September NAJ Live brings ‘positivity’ to industry
The latest NAJ Live event has provided participants with a sense of “positivity and collaboration”, according to the association. The ‘Rockin’ Out’ event, which took place last week, featured talks from Gemmology Rocks founder Kerry Gregory and Maiko Eaton from Green Rocks. It marks the third NAJ Live to take…
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24 SeptemberRetailers
Laings launches autumn campaign
Laings has announced the launch of its 2020 autumn campaign across UK stores and online. The latest campaign is “filled with the luxurious feel of the autumn months”, according to the retailer. The group added that the new campaign, which highlights diamond jewellery as well as complementing wristwatches, explores the…
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23 SeptemberInternational
De Beers outlines upcoming trends in flash report
De Beers has announced that diamond jewellery design trends for the upcoming gifting season are expected to be influenced by how “consumers are feeling in response to the events of this year and the impact of lockdowns”. Its fourth Diamond Insight ‘Flash’ Report was published alongside London-based fashion trends consultancy,…
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15 SeptemberDesigners
Tayroc to launch Student Ambassador Programme
Tayroc is set to launch an independent Student Ambassador and Mentorship Programme on 21 September. The new scheme is aimed at supporting students and young people in finding jobs and internships, while helping them develop necessary skills and ‘on the job’ work experience. Gemma Noble, Tayroc’s managing director and director…
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11 SeptemberFeatures
Edge of Ember: Forging a sustainable future
As we enter the age of the unknown following the peak of the Covid-19 pandemic, industries are finding themselves at a crossroads and looking for change. While consumers and creators begin to look beyond traditional norms, more and more brands have turned towards diamonds’ much younger cousin: the lab-grown variety. …
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10 SeptemberNews
NAJ encouraging consumers to buy jewellery this Christmas
The NAJ has announced it has actioned a significant fund to deliver a targeted press and PR advertising campaign to influence the general public to buy jewellery this Christmas. The campaign will be delivered by an external PR agency, for a five-figure sum, to influence a targeted group in society…
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4 SeptemberRetailers
Signet Jewellers swings to loss in Q2
Signet Jewellers, the parent company of H.Samuel and Ernest Jones, swung to a loss of $81.7m (£62m) in its second quarter of trading, down from a loss of $36.1 (£27.4m) the year before. Total sales also fell by 34.9% to $888m (£623m) in the quarter ended August 1, 2020. Meanwhile,…
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3 SeptemberFeatures
Building platinum jewellery sales in a post-pandemic world
The COVID-19 crisis has profoundly affected the fine jewellery market in 2020, but recovery is already underway. While it is too soon to say when the industry will fully recover, there is no question that consumers are willing to make fine jewellery purchases post pandemic, and fine jewellery buyers tend…
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3 SeptemberRetailers
Retail vacancy rate reaches six-year high
Retail shop vacancies have reached a six-year high due to the impact of the coronavirus pandemic, according to new research from Springboard. The research found the UK vacancy rate rose to 10.8% in July up from 9.8% in January, which means it is now at the highest level since January…
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2 SeptemberDesigners
Movado Group secures Calvin Klein deal
Movado Group has announced that it has entered into a license agreement with Calvin Klein, Inc, for the design, product development, distribution and marketing of Swiss made and fashion timepieces, as well as fashion jewellery. The agreement will commence in January 2022 and has an initial term of five years.…
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