Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Nov- 2020 -13 NovemberNews
Jonathan Kendall to step down from De Beers role
De Beers Group has announced that after 20 years with the business, Jonathan Kendall the head of industry services and its Forevermark operations, will be retiring at the end of the year. The diamond company said Kendall has played an โintegral roleโ in leading the evolution of many of De…
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Oct- 2020 -30 OctoberEvents
TJA-Connect launches virtual trade show
TJA-Connect has held the soft launch of its first international virtual trade show for suppliers, with the event โgaining attention fastโ with over 900 registrations and over 50 exhibitors.ย The first event launched on 28 October and will remain open until 15 December to assist suppliers with their current needs.…
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8 OctoberTrade Organisations
NAJ encourages jewellers to register for Kickstart Scheme
Jewellers across the industry who are looking to register an interest in the governmentโs Kickstart scheme can do so with the National Association of Jewellers, the association has said. The Kickstart Scheme was announced in September as part of the Chancellorโs โPlan for Jobsโ. It provides funding to employers to…
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1 OctoberFeatures
The new ‘conscious consumer’ and how brands can impress them
Locking down the world for months was bound to leave a lasting legacy on society. One of the most positive outcomes is the increased awareness of our impact on the environment. Carbon emissions fell drastically, the water in Venice ran clear and wild animals began to roam in locked-down cities[1].…
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Sep- 2020 -30 SeptemberEvents
September NAJ Live brings โpositivityโ to industry
The latest NAJ Live event has provided participants with a sense of โpositivity and collaborationโ, according to the association. The โRockinโ Outโ event, which took place last week, featured talks from Gemmology Rocks founder Kerry Gregory and Maiko Eaton from Green Rocks. It marks the third NAJ Live to take…
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24 SeptemberRetailers
Laings launches autumn campaign
Laings has announced the launch of its 2020 autumn campaign across UK stores and online.ย The latest campaign is โfilled with the luxurious feel of the autumn monthsโ, according to the retailer.ย The group added that the new campaign, which highlights diamond jewellery as well as complementing wristwatches, explores the…
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23 SeptemberInternational
De Beers outlines upcoming trends in flash report
De Beers has announced that diamond jewellery design trends for the upcoming gifting season are expected to be influenced by how โconsumers are feeling in response to the events of this year and the impact of lockdownsโ. Its fourth Diamond Insight โFlashโ Report was published alongside London-based fashion trends consultancy,…
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15 SeptemberDesigners
Tayroc to launch Student Ambassador Programme
Tayroc is set to launch an independent Student Ambassador and Mentorship Programme on 21 September. The new scheme is aimed at supporting students and young people in finding jobs and internships, while helping them develop necessary skills and โon the jobโ work experience. Gemma Noble, Tayrocโs managing director and director…
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11 SeptemberFeatures
Edge of Ember: Forging a sustainable future
As we enter the age of the unknown following the peak of the Covid-19 pandemic, industries are finding themselves at a crossroads and looking for change. While consumers and creators begin to look beyond traditional norms, more and more brands have turned towards diamondsโ much younger cousin: the lab-grown variety.ย …
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10 SeptemberNews
NAJ encouraging consumers to buy jewellery this Christmas
The NAJย has announced it has actioned a significant fund to deliver a targeted press and PR advertising campaign to influence the general public to buy jewellery this Christmas. The campaign will be delivered by an external PR agency, for a five-figure sum, to influence a targeted group in society…
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