Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Sep- 2020 -1 SeptemberAppointments
Kim Pelletier named Get Diamonds CEO
The World Federation of Diamond Bourses (WFDB) has appointed Kim E. Pelletier to serve as CEO of the newly formed Get Diamonds B2B diamond trading platform. Pelletier was most recently president of IGC Jewelry & Diamonds, has served as vice-president at Hearts On Fire, Memoire, and John Hardy, and was…
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Aug- 2020 -27 AugustCoronavirus
Majority of retail office workers feel unsafe returning to work after Covid-19
Only 28% of office workers in the retail, catering and leisure sector feel safe returning to work after the pandemic, despite new health and safety measures that have been put in place. This is according to new research from insurance provider Protectivity, which asked office workers around the UK how…
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27 AugustTrade Organisations
Goldsmiths’ Craft & Design Council welcomes applications
The Goldsmiths’ Craft and Design Council (GCDC) is inviting applications from those both within and outside of the industry to join the group as a council member. As part of its ongoing development as a non-profit Charitable Incorporated Organisation (CIO), it was now seeking to “diversify and expand the range…
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24 AugustAppointments
Céline Assimon named as new De Beers CEO
De Beers Group has announced that Céline Assimon will succeed François Delage the new CEO of De Beers Jewellers. Having worked at De Beers Jewellers for a decade, Delage will step down as CEO at the end of September. Following his departure, Assimon will join the business on 1 September…
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20 AugustDesigners
Diamonds capture luxury market share, says De Beers
Diamonds have an increased potential to “capture the luxury market share”, according to the third instalment of De Beers’ Diamond Insight Flash Report series. The series of reports aims to look at the consumer perspective on diamonds, and how it continues to evolve following the pandemic. The latest report includes…
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6 AugustCoronavirus
July footfall bolstered by hospitality reopening
Footfall in retail destinations across the UK was down by 39.4% in July, according to the latest figures from Springboard. Nonetheless, this marked an improvement of nearly a fifth from June, with the month ending with the best result recorded since February. Footfall was reportedly boosted by the reopening of…
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4 AugustDesigners
Le Vian launches geo-fencing tech
Le Vian has announced it is introducing an “innovative” geo-fencing technology this September, which will work to attract footfall to its independent jewellery retail partners. The geo-fencing technology will target Le Vian collectors when they are within a specific radius of a participating independent store by sending them a pop-up…
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Jul- 2020 -8 JulyRetailers
Laings launches sustainability campaign
Laings has announced the launch of a new summer campaign in line with the reopening of its retail estate. The campaign will focus on the ways in which the retailer can “commit to a more sustainable future”. The group also launched the summer campaign in celebration of the reopening of…
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Jun- 2020 -29 JuneUncategorized
Choosing an eCommerce supplier: what you need to consider
In today’s competitive marketplace, with many options on offer, comparing eCommerce platforms is very challenging. Every organisation has different requirements and will need to consider many technical aspects – especially if one’s goal is the implementation of Omnichannel solutions or Click & Collect, according to digital eCommerce solutions specialist, Kooomo.…
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26 JuneDesigners
Merci Maman reports 30% growth in sales
Merci Maman has reported a surge in online sales in recent months, despite the ongoing effects of coronavirus. According to the personalised jewellery brand, its sales have “rocketed”, with a 25% increase in April and a 21% increase in May. In addition, the group is now on target to hit…
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