De Beers Group has announced it is to launch a new collection named ReSet Forever Love designed by three emerging jewellery designers later this year.
The jewellery collection, which includes rings, necklaces and a brooch, incorporates rough and polished diamonds from the group, ranging from 0.3 to 1.3 carats.
Each diamond was sourced in line with the company’s stringent Best Practice Principles and Building Forever sustainability framework, ensuring they helped create a lasting positive impact for people and the planet.
The three designers; Kristina Ferenchuk, Ami Masamitsu and Louis Tamlyn, all recently graduated from Central Saint Martins in London and were handpicked by De Beers for their “creative interpretation” of the brief and their commitment to sustainable practices.
To mark the launch of the collection, De Beers said it will donate £10,000 towards a new “Provenance Award” offered under the De Beers Group Designers Initiative – Shining Light Awards 2020/2021.
Colby Shergalis, senior VP for brand marketing, De Beers Group, said: “Through challenging themselves with questions such as whether forever is possible in a rapidly changing world, these three innovative designers have crafted an inspiring and thought-provoking collection featuring responsibly sourced diamonds from De Beers Group.
“To celebrate the launch of ReSet Forever Love, we are delighted to announce a £10,000 donation towards a new Provenance Award to support skills development for a jewellery design student in one of the countries where our diamonds are discovered, through our longstanding De Beers Group Designers Initiative.”
Ferenchuk added: “I’ve always wanted to work more with diamonds, and this was a great opportunity to learn about the diamond industry. I was amazed to find out about all the incredible projects De Beers is doing to improve standards across the industry and to support local communities.
“It’s incredible to know that this collaboration will support the journey of a fellow young jewellery designer from a country where De Beers’ diamonds are found.”