Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Jun- 2020 -18 JuneDesigners
Astrid & Miyu pledges support to black-owned businesses and students
Astrid and Miyu has announced the launch of two separate mentorship programmes aimed at supporting black-owned businesses and students. The programmes will support six young black business owners with the “start-up lifecycle” and help 10 black students “kickstart” their career in the fashion industry. The initiative has been launched in…
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17 JuneAdvice
11 ways to encourage the high street to remain Covid-secure
This week marks a big shift for the retail sector as many non-essential stores in England reopen their doors to the public. Boris Johnson has announced that as of the 15th June, non-essential stores can reopen in England, providing stringent health and safety guidelines are set in place to protect…
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16 JuneCoronavirus
Footfall up 41% yesterday morning as shoppers returned to high streets
Retail footfall across high streets, shopping centres and retail parks in England increased by 41.7% yesterday morning (15 June) in comparison to last week, and by 51.7% in England’s high streets, according to the latest data from retail experts Springboard. The 51.7% rise in footfall in high streets from last…
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16 JuneCoronavirus
Business secretary welcomes NAJ StoreSafe scheme
NAJ member Jacobs the Jewellers was visited by the business secretary, the Rt Hon Alok Sharma MP, to show the MP how the jewellery industry could reopen safely. Ahead of the Reading shop’s reopening, owner Adam Jacobs and his colleagues explained more about the NAJ’s StoreSafe scheme during the visit…
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12 JuneFeatures
Tectonic shifts: Covid-19 will accelerate changes in the jewellery industry
The coronavirus pandemic has disrupted the world and businesses are searching for future trends and strategies in a post-COVID-19 world. For platinum jewellery, the drivers of business growth in 2019 have been thrown into even bolder relief by the pandemic, and point the way to a post-Covid 19 recovery. Digital…
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8 JuneCoronavirus
Footfall begins ‘journey to recovery’ in May
Consumer footfall may have begun its “long journey to recovery” in the month of May, according to the latest figures from Springboard. Whilst footfall dropped by 73.3% in May, this still marked a “marginal improvement” from the month prior, when footfall saw a decline of 80.1% in light of the…
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3 JuneCoronavirus
Diamond markets begin to regain traction
Diamond trading is once again starting to regain traction, according to the latest data from diamond group Rapaport. Its latest report revealed that polished prices were stable in May despite “minimal” trading, with business limited to online platforms. The latest RapNet Diamond Index for 1-carat diamonds also rose 0.2% during…
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2 JuneInternational
DPA rebrands as the Natural Diamond Council
The Diamond Producers Association (DPA) has unveiled its rebranding to ‘Natural Diamond Council’ (NDC) with a new consumer facing identity and digital platform called ‘Only Natural Diamonds.’ As an industry authority, the NDC said it will continue to “invest in advertising globally but will also become the go-to digital publisher…
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May- 2020 -18 MayAppointments
De Beers announces new PR director
De Beers Group has announced that Sally Morrison will join its consumer and brands division as the new director of PR for Natural Diamonds. Morrison will now focus on media, trade and designer outreach for natural diamonds, with a particular focus on the US market. Upon taking the role, she…
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13 MayAnalysis
How jewellers can maximise store closure time
As business owners across the country temporarily close their physical stores and reduce their hours due to the latest government restrictions, now is the time for retailers to think about expanding the services they offer and future-proofing their businesses. This is particularly important for small, independent retailers who might not…
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