The latest NAJ Live event has provided participants with a sense of \u201cpositivity and collaboration\u201d, according to the association.\r\n\r\nThe \u2018Rockin\u2019 Out\u2019 event, which took place last week, featured talks from Gemmology Rocks founder Kerry Gregory and Maiko Eaton from Green Rocks.\r\n\r\nIt marks the third NAJ Live to take place, and was hosted by NAJ retail ambassador Helen Dimmick.\r\n\r\nKerry Gregory, founder of Gemmology Rocks, shared her practical experiences with a presentation titled \u2018Modern Moissanite \u2013 what to look for now.\u2019\r\n\r\nAccording to the NAJ, those who joined the online event were \u201cthen better placed to decide if changes in business process, procedure or practice were required\u201d.\r\n\r\nGregory said: \u201cNAJ Live was just what I needed today, and I think for many who \u2018attended\u2019 it would have been the same. There was a real focus on positivity, seeing opportunities and moving forwards.\r\n\r\n\u201cA common theme of collaboration, communication and customer-focused activities ran through the meeting, and I don't think anyone who attended could have left anything other than hopeful and motivated. Thanks to all who made it happen.\u201d\r\n\r\nMaiko Eaton, from US synthetic and natural diamond supplier Green Rocks, also spoke at the event.\u00a0\r\n\r\nJaysal Pattni, from independent retailer Minar Jewellers, attended the event and said: "The speakers were both interesting and practical. By taking the time to attend the NAJ Live, I will be able to put some of those good ideas in place for my business."\r\n\r\nNAJ\u2019s director of Marketing, Ben Massey, was the final speaker at the event, where he shared the results of the Christmas Customer poll, a membership survey aimed at deriving a target audience for the Association's campaign activity.\r\n\r\nMassey also provided a brief presentation \u2018Imagine That\u2019, which explored how jewellers could balance imagery from the three distinct image categories of professional\/ stock, branded and user-generated.