The latest NAJ Live event has provided participants with a sense of “positivity and collaboration”, according to the association.
The ‘Rockin’ Out’ event, which took place last week, featured talks from Gemmology Rocks founder Kerry Gregory and Maiko Eaton from Green Rocks.
It marks the third NAJ Live to take place, and was hosted by NAJ retail ambassador Helen Dimmick.
Kerry Gregory, founder of Gemmology Rocks, shared her practical experiences with a presentation titled ‘Modern Moissanite – what to look for now.’
According to the NAJ, those who joined the online event were “then better placed to decide if changes in business process, procedure or practice were required”.
Gregory said: “NAJ Live was just what I needed today, and I think for many who ‘attended’ it would have been the same. There was a real focus on positivity, seeing opportunities and moving forwards.
“A common theme of collaboration, communication and customer-focused activities ran through the meeting, and I don’t think anyone who attended could have left anything other than hopeful and motivated. Thanks to all who made it happen.”
Maiko Eaton, from US synthetic and natural diamond supplier Green Rocks, also spoke at the event.
Jaysal Pattni, from independent retailer Minar Jewellers, attended the event and said: “The speakers were both interesting and practical. By taking the time to attend the NAJ Live, I will be able to put some of those good ideas in place for my business.”
NAJ’s director of Marketing, Ben Massey, was the final speaker at the event, where he shared the results of the Christmas Customer poll, a membership survey aimed at deriving a target audience for the Association’s campaign activity.
Massey also provided a brief presentation ‘Imagine That’, which explored how jewellers could balance imagery from the three distinct image categories of professional/ stock, branded and user-generated.