Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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May- 2020 -5 MayNews
Pandora maintains ‘strong financial position’ despite pandemic
Pandora said it is in a “strong financial position” to sustain a prolonged Covid-19 crisis, as it recorded “positive organic growth” in the first quarter of 2020. Despite a recorded 14% drop in organic growth, its EBIT margin was 15.3% in the three months ended 31 March 2020. The group…
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4 MayAdvice
Joshua James: Morale boosting and giving back during coronavirus
Here at Joshua James, we recently celebrated our 10th birthday, which for us means 10 years of success that couldn’t have happened without the support of our loyal customers. With this in mind, we decided that we wanted to give back and do something to help them during these difficult…
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1 MaySponsored
Social Media Marketing for Jewelry and how User Experience influences ROI
Social media marketing and user experience are strongly connected since user experience will always influence the performance and effectiveness of your marketing campaigns. Before starting any social media marketing campaigns for jewelry, I suggest investing in your user experience and also have a well-designed jewelry eCommerce website. Research done by…
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Apr- 2020 -29 AprilBusiness Bites
The aviation industry is now in very serious trouble
In a sign of just how distressed the aviation industry is, British Airways has announced plans to lay off 30% of its workforce, or about 12,000 employees, and says it expects it to take several years before passenger volumes return to 2019 levels. The chief executive, Alex Cruz, wrote to…
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28 AprilCoronavirus
IJL extends deadline for KickStart applications
The IJL has announced that its deadline for online applications for the IJL KickStart mentorship competition has now been extended to 1 June in light of the ongoing pandemic. Andy Ventris, IJL show director, said: “Extending the deadline is to ensure that we are giving all designers who wish to…
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27 AprilDesigners
Olivia & Pearl partners with MediaVision
Olivia & Pearl announced it has appointed MediaVision to execute a new marketing plan with a “mission to bring pearl jewellery to a new generation”. The appointment comes ahead of the contemporary brand’s focus on strengthening its ecommerce platform and online reach. Its brief is to establish the brand as…
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15 AprilCoronavirus
National Association of Jewellers furloughs CEO
The National Association of Jewellers (NAJ) has furloughed its CEO Simon Forrester as a “temporary measure” in response to pandemic. A statement issued by the NAJ read: “As all are acutely aware we are in unprecedented times, and uncharted waters lie ahead. The government have made it clear that we…
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15 AprilAnalysis
Covid-19 & designer watches: The impact of the outbreak
The coronavirus outbreak has caused widespread devastation across the entire globe. Not only are the numbers of cases and deaths caused by the COVID-19 virus already in the tens of thousands, but industries and societal constructs are continuing to struggle as a result. One such industry to suffer the consequences…
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Mar- 2020 -31 MarchEvents
IJL launches 2020 KickStart initiative
The IJL has announced the launch of its eleventh annual IJL KickStart competition. Applications for the competition, which is open to UK-based jewellery designers, have now launched online, and contestants are now asked to pitch for a place on the mentorship programme. Ten designers will win the competition, and then…
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6 MarchBusiness Bites
Flybe’s pensions in doubt; Poorest 20% no better off than before, 1m Virgin customers on unsecured database
Flybe’s pension pot for 1,350 current and former workers is at risk, as the fallout from one of the first casualties of the coronavirus business threat manifests in full. Flybe of course was already embattled before the new Covid-19 virus came along, and was the subject of a controversial bailout…
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