Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Aug- 2020 -4 AugustDesigners
Le Vian launches geo-fencing tech
Le Vian has announced it is introducing an โinnovativeโ geo-fencing technology this September, which will work to attract footfall to its independent jewellery retail partners. The geo-fencing technology will target Le Vian collectors when they are within a specific radius of a participating independent store by sending them a pop-up…
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Jul- 2020 -8 JulyRetailers
Laings launches sustainability campaign
Laings has announced the launch of a new summer campaign in line with the reopening of its retail estate.ย The campaign will focus on the ways in which the retailer can โcommit to a more sustainable futureโ. The group also launched the summer campaign in celebration of the reopening of…
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Jun- 2020 -29 JuneUncategorized
Choosing an eCommerce supplier: what you need to consider
In todayโs competitive marketplace, with many options on offer, comparing eCommerce platforms is very challenging. Every organisation has different requirements and will need to consider many technical aspects – especially if oneโs goal is the implementation of Omnichannel solutions or Click & Collect, according to digital eCommerce solutions specialist, Kooomo.…
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26 JuneDesigners
Merci Maman reports 30% growth in sales
Merci Maman has reported a surge in online sales in recent months, despite the ongoing effects of coronavirus. According to the personalised jewellery brand, its sales have โrocketedโ, with a 25% increase in April and a 21% increase in May. In addition, the group is now on target to hit…
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23 JuneFeatures
Coronavirus: The jewellery industryโs story
At the time of writing, the UKโs embattled high street has been given a glimmer of hope, after prime minister Boris Johnson announced plans on 25 May to allow non-essential retailers to open by mid-June. The announcement will be welcome news for many jewellers who have struggled over the past…
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18 JuneDesigners
Astrid & Miyu pledges support to black-owned businesses and students
Astrid and Miyu has announced the launch of two separate mentorship programmes aimed at supporting black-owned businesses and students.ย ย The programmes will support six young black business owners with the โstart-up lifecycleโ and help 10 black students โkickstartโ their career in the fashion industry.ย The initiative has been launched in…
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17 JuneAdvice
11 ways to encourage the high street to remain Covid-secureย
This week marks a big shift for the retail sector as many non-essential stores in England reopen their doors to the public. Boris Johnson has announced that as of the 15th June, non-essential stores can reopen in England, providing stringent health and safety guidelines are set in place to protect…
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16 JuneCoronavirus
Footfall up 41% yesterday morning as shoppers returned to high streets
Retail footfall across high streets, shopping centres and retail parks in England increased by 41.7% yesterday morning (15 June) in comparison to last week, and by 51.7% in England’s high streets, according to the latest data from retail experts Springboard. The 51.7% rise in footfall in high streets from last…
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16 JuneCoronavirus
Business secretary welcomes NAJ StoreSafe scheme
NAJ member Jacobs the Jewellers was visited by the business secretary, the Rt Hon Alok Sharma MP, to show the MP how the jewellery industry could reopen safely. Ahead of the Reading shopโs reopening, owner Adam Jacobs and his colleagues explained more about the NAJโs StoreSafe scheme during the visit…
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12 JuneFeatures
Tectonic shifts: Covid-19 will accelerate changes in the jewellery industry
The coronavirus pandemic has disrupted the world and businesses are searching for future trends and strategies in a post-COVID-19 world. For platinum jewellery, the drivers of business growth in 2019 have been thrown into even bolder relief by the pandemic, and point the way to a post-Covid 19 recovery. Digital…
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