Movado Group secures Calvin Klein deal

Movado Group has announced that it has entered into a license agreement with Calvin Klein, Inc, for the design, product development, distribution and marketing of Swiss made and fashion timepieces, as well as fashion jewellery. 

The agreement will commence in January 2022 and has an initial term of five years.

According to the group, the arrangement will support Calvin Klein’s “strategy to reignite the watch and jewelry businesses with new and expanded offerings”. 

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The men’s and women’s watch collections will feature modern designs with a clean aesthetic, while the jewellery will be refined and minimal, featuring a selection of metals including stainless steel, rose and yellow gold plating. 

The debut collections under Movado Group are expected to be introduced in Spring 2022.

Efraim Grinberg, chairman and CEO Movado Group, said: “We are thrilled to partner with Calvin Klein, one of the most successful and iconic global lifestyle brands in the world. 

“The Calvin Klein brand has tremendous global awareness, with a significant online presence and a footprint that spans the world. We look forward to collaborating with the Calvin Klein team to elevate and expand the watch and jewelry categories for the brand.”

Cheryl Abel-Hodges, CEO of Calvin Klein, said: “The watch and jewelry categories are important businesses for Calvin Klein and we are optimistic about the potential growth the category holds.

“Movado Group does an outstanding job brand building in the timepiece and jewelry space and we are confident that they are the best partner to translate and uphold the Calvin Klein aesthetic. We look forward to leveraging their expertise to drive innovation and expansion in the category.”

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