Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Mar- 2020 -4 MarchCurrent Affairs
Pandora slashes 180 jobs in restructuring bid
Pandora announced it is to slash 180 jobs “as a consequence of strategic reorganisation”. The news came as the jewellery group detailed its next steps for restructuring programme, Programme NOW. In its latest update, the group said it would close three regional organisations, thereby “eliminating an organisational layer” between global…
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Feb- 2020 -17 FebruaryDesigners
Papa Johns launches 18k gold ‘crust-links’
Pizza chain Papa John’s has launched a new novelty £5,000 18k gold one-of-a-kind pair of ‘crust-links’. Papa John’s has partnered with London-based DC Jewellery in Hatton Garden to create the handmade 18k gold cufflinks. The cufflinks have been created in a bid to encourage women to make their move by…
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5 FebruaryTips
How to market jewellery to a younger demographic – What to know
Diamonds are forever, they say, but the appeal apparently isn’t. There is a lot of misconception about millennials and their relationship with jewellery. Major outlets posit that the younger generation is killing the diamond industry just as they are destroying the housing market and casual chain restaurants. But this is…
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Jan- 2020 -27 JanuaryAppointments
Fuli Gemstones appoints new CMO
Fuli Gemstones announced it has appointed Pia Tonna as its new CMO. She will oversee the launch of Fuli Gemstones’ new peridot mine located in the Changbai Mountains in China. The mine is the world’s largest known, natural deposit of peridot. Tonna brings with her a “wealth of knowledge” from…
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17 JanuaryInternational
Signet Jewellers performance ‘falls short’ over Christmas
Signet Jewellers, the parent company of H. Samuel and Ernest Jones, has reported a dip in like-for-like sales over the Christmas period. Its UK division saw like-for-like sales slide by 3.1%, which reflected a “difficult operating environment in the UK”. Whilst e-commerce sales grew by 15.8%, brick and mortar sales…
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16 JanuaryDesigners
Laings launches new 2020 campaign
Laings has announced the launch of its new 2020 campaign. The luxury jeweller said that its stores across the UK have been “transformed” to reflect the “excitement of the New Year”, with a new marketing campaign that centres around adventure and exploring. The new campaign and collection features a selection…
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8 JanuaryRetailers
New photography service aims to support jewellers
A new photography business is aiming to help high street and online jewellery retailers increase their sales through the launch of a new packshot photography service. Summerleigh Photography, launched by professional jewellery photographer Lucy Davies, specialises in packshot imagery for digital retail platforms and printed promotional materials. Packshot photography typically…
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Dec- 2019 -19 DecemberRetailers
Laings reveals first full-year results as one brand
Luxury jewellers Laings has announced it achieved sales of £42.3m in the year to 31 May 2019. It is the first full year that the jewellers has operated under one brand. Sales also saw a like-for-like increase of 17.4%, and an operating profit of £4.2m was also reported. The company…
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6 DecemberFeatures
Innovative ways to bring people into your jewellery store
Running a jewellery business is no mean feat, not least because the advent of e-commerce means enticing customers into store is becoming an increasingly difficult challenge. Yet despite the popularity of online shopping, when it comes to the luxury jewellery sector a physical presence is still crucial, and valued. According…
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3 DecemberAdvice
How jewellery retailers can ride the Brexit storm
As we enter the next chapter of Brexit, and negotiations face the hurdle of a general election, how can UK jewellery retailers stay profitable and prepare themselves for the final outcome next year? We recently conducted research which found that there is already a great deal of uncertainty in the…
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