Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Jun- 2020 -8 JuneCoronavirus
Footfall begins โjourney to recoveryโ in May
Consumer footfall may have begun its โlong journey to recoveryโ in the month of May, according to the latest figures from Springboard.ย Whilst footfall dropped by 73.3% in May, this still marked a โmarginal improvementโ from the month prior, when footfall saw a decline of 80.1% in light of the…
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3 JuneCoronavirus
Diamond markets begin to regain traction
Diamond trading is once again starting to regain traction, according to the latest data from diamond group Rapaport.ย Its latest report revealed that polished prices were stable in May despite โminimalโ trading, with business limited to online platforms.ย The latest RapNet Diamond Index for 1-carat diamonds also rose 0.2% during…
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2 JuneInternational
DPA rebrands as the Natural Diamond Council
The Diamond Producers Association (DPA) has unveiled its rebranding to โNatural Diamond Councilโ (NDC) with a new consumer facing identity and digital platform called โOnly Natural Diamonds.โ As an industry authority, the NDC said it will continue to โinvest in advertising globally but will also become the go-to digital publisher…
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May- 2020 -18 MayAppointments
De Beers announces new PR directorย
De Beers Group has announced that Sally Morrison will join its consumer and brands division as the new director of PR for Natural Diamonds.ย Morrison will now focus on media, trade and designer outreach for natural diamonds, with a particular focus on the US market.ย Upon taking the role, she…
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13 MayAnalysis
How jewellers can maximise store closure time
As business owners across the country temporarily close their physical stores and reduce their hours due to the latest government restrictions, now is the time for retailers to think about expanding the services they offer and future-proofing their businesses. This is particularly important for small, independent retailers who might not…
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5 MayNews
Pandora maintains โstrong financial positionโ despite pandemic
Pandora said it is in a โstrong financial positionโ to sustain a prolonged Covid-19 crisis, as it recorded โpositive organic growthโ in the first quarter of 2020.ย Despite a recorded 14% drop in organic growth, its EBIT margin was 15.3% in the three months ended 31 March 2020.ย The group…
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4 MayAdvice
Joshua James: Morale boosting and giving back during coronavirus
Here at Joshua James, we recently celebrated our 10th birthday, which for us means 10 years of success that couldnโt have happened without the support of our loyal customers.ย With this in mind, we decided that we wanted to give back and do something to help them during these difficult…
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1 MaySponsored
Social Media Marketing for Jewelry and how User Experience influences ROI
Social media marketing and user experience are strongly connected since user experience will always influence the performance and effectiveness of your marketing campaigns. Before starting any social media marketing campaigns for jewelry, I suggest investing in your user experience and also have a well-designed jewelry eCommerce website. Research done by…
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Apr- 2020 -29 AprilBusiness Bites
The aviation industry is now in very serious trouble
In a sign of just how distressed the aviation industry is, British Airways has announced plans to lay off 30% of its workforce, or about 12,000 employees, and says it expects it to take several years before passenger volumes return to 2019 levels. The chief executive, Alex Cruz, wrote to…
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28 AprilCoronavirus
IJL extends deadline for KickStart applications
The IJL has announced that its deadline for online applications for the IJL KickStart mentorship competition has now been extended to 1 June in light of the ongoing pandemic.ย Andy Ventris, IJL show director, said: โExtending the deadline is to ensure that we are giving all designers who wish to…
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