Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Apr- 2020 -27 AprilDesigners
Olivia & Pearl partners with MediaVision
Olivia & Pearl announced it has appointed MediaVision to execute a new marketing plan with a โmission to bring pearl jewellery to a new generationโ. The appointment comes ahead of the contemporary brandโs focus on strengthening its ecommerce platform and online reach.ย Its brief is to establish the brand as…
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15 AprilCoronavirus
National Association of Jewellers furloughs CEO
The National Association of Jewellers (NAJ) has furloughed its CEO Simon Forrester as a โtemporary measureโ in response to pandemic. A statement issued by the NAJ read: โAs all are acutely aware we are in unprecedented times, and uncharted waters lie ahead. The government have made it clear that we…
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15 AprilAnalysis
Covid-19 & designer watches: The impact of the outbreak
The coronavirus outbreak has caused widespread devastation across the entire globe. Not only are the numbers of cases and deaths caused by the COVID-19 virus already in the tens of thousands, but industries and societal constructs are continuing to struggle as a result.ย One such industry to suffer the consequences…
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Mar- 2020 -31 MarchEvents
IJL launches 2020 KickStart initiative
The IJL has announced the launch of its eleventh annual IJL KickStart competition. Applications for the competition, which is open to UK-based jewellery designers, have now launched online, and contestants are now asked to pitch for a place on the mentorship programme. Ten designers will win the competition, and then…
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6 MarchBusiness Bites
Flybeโs pensions in doubt; Poorest 20% no better off than before, 1m Virgin customers on unsecured database
Flybeโs pension pot for 1,350 current and former workers is at risk, as the fallout from one of the first casualties of the coronavirus business threat manifests in full. Flybe of course was already embattled before the new Covid-19 virus came along, and was the subject of a controversial bailout…
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4 MarchCurrent Affairs
Pandora slashes 180 jobs in restructuring bid
Pandora announced it is to slash 180 jobs โas a consequence of strategic reorganisationโ. The news came as the jewellery group detailed its next steps for restructuring programme, Programme NOW. In its latest update, the group said it would close three regional organisations, thereby โeliminating an organisational layerโ between global…
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Feb- 2020 -17 FebruaryDesigners
Papa Johns launches 18k gold โcrust-linksโ
Pizza chain Papa Johnโs has launched a new novelty ยฃ5,000 18k gold one-of-a-kind pair of โcrust-linksโ. Papa Johnโs has partnered with London-based DC Jewellery in Hatton Garden to create the handmade 18k gold cufflinks. The cufflinks have been created in a bid to encourage women to make their move by…
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5 FebruaryTips
How to market jewellery to a younger demographic – What to know
Diamonds are forever, they say, but the appeal apparently isn’t. There is a lot of misconception about millennials and their relationship with jewellery. Major outlets posit that the younger generation is killing the diamond industry just as they are destroying the housing market and casual chain restaurants. But this is…
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Jan- 2020 -27 JanuaryAppointments
Fuli Gemstones appoints new CMO
Fuli Gemstones announced it has appointed Pia Tonna as its new CMO. She will oversee the launch of Fuli Gemstonesโ new peridot mine located in the Changbai Mountains in China. The mine is the worldโs largest known, natural deposit of peridot. Tonna brings with her a โwealth of knowledgeโ from…
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17 JanuaryInternational
Signet Jewellers performance โfalls shortโ over Christmas
Signet Jewellers, the parent company of H. Samuel and Ernest Jones, has reported a dip in like-for-like sales over the Christmas period. Its UK division saw like-for-like sales slide by 3.1%, which reflected a โdifficult operating environment in the UKโ.ย Whilst e-commerce sales grew by 15.8%, brick and mortar sales…
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