Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
-
Nov- 2019 -25 NovemberUncategorized
My Store: Taking a look at Marylebone’s Kabiri
Established in Marylebone in 2004, Kabiri is a multi-brand fashion and fine jewellery boutique aimed at the “modern metropolitan woman” through a curated selection of fine and fashion jewellery designers. Founded by former PR executive and Goldsmith’s alumni Nathalie Kabiri, the idea for the boutique came after spotting a gap…
Read More » -
8 NovemberAdvice
Transforming your image to become a trusted brand
Given retail’s current climate, it goes without saying that the consumer is more empowered than ever. As of 2018, 87% of retail purchases are made online in the UK and in an increasingly saturated market, customers are more likely to look around for the best products and prices to inform…
Read More » -
Oct- 2019 -24 OctoberAnalysis
Building a relationship with big brands
Some 71% of customers prefer to buy from familiar brands, according to Global Banking and Finance. So, stocking recognisable brands can be a fail-safe way to improve the credibility of your jewellery business, as well as draw consumers in to check out the rest of your stock. However, brands invest…
Read More » -
17 OctoberProduct Launches
JewelStreet to launch Covent Garden pop-up
Online marketplace for independent handcrafted jewellery, JewelStreet, is to launch a jewellery pop-up shop in Covent Garden, London, to celebrate International Jewellery Designer Day from 19 October to 21 October. The pop-up will feature handcrafted jewellery from 30 independent designers, live demonstrations of jewellery making will also be taking place…
Read More » -
11 OctoberE-Commerce
E-Commerce Handbook Case Study: Ruby & Oscar
Give me a brief description of your business Ruby & Oscar was established in 2018. We offer lab created and natural, semi precious stones set within a selection of silver and gold designs. Operating solely online, we are able to pass on excellent savings directly to our customers. What is…
Read More » -
8 OctoberRetailers
Ingle & Rhode crowdfunds as demand for ethical Jewellery booms
Ethical fine jeweller, Ingle and Rhode launched a crowdfunding campaign earlier this week to help cater for the high demand of ethical wedding bands and wedding rings from millenials. Launched on Seedrs, the funding round has a minimum target of £150,000, representing 4.6% of the business. The investment will be…
Read More » -
7 OctoberManufacturers
Diamond market slows ahead of Christmas period, Rapaport reveals
According to Rapaport, Diamond market sentiment was at its weakest last month after the Hong Kong show demonstrated a slowdown in Chinese demand. With the number of diamonds on RapNet declining by 3.3% in September to 1.45 million, buyers from mainland China are said to be cautious, as the US-China…
Read More » -
Sep- 2019 -10 SeptemberAdvice
The importance of internships and apprenticeships in the jewellery industry
It’s no secret that recruitment is a challenge. Over two-thirds (68%) of UK employers say they have struggled to find workers with the skills they need, according to a recent report (source: Edge). Attracting and retaining skilled talent is a difficult task for any industry, but is perhaps felt more…
Read More » -
6 SeptemberTrade Organisations
GIA senior vice president Kathryn Kimmel retires
Kathryn Kimmel, senior vice president and chief marketing officer, has retired from the Gemological Institute of America GIA. According to the group, during her 29 years of service to the Institute and its mission to protect consumers, she built a “remarkable and enduring” legacy. It added that Kimmel played a…
Read More » -
2 SeptemberSponsored
Guardian Brands appointed as new distributor for Engelsrufer
Guardian Brands has been appointed as the new distributor for the Engelsrufer brand in the United Kingdom. Engelsrufer said it believes that the brand has “yet to achieve its full potential in the UK market”, which is why it has selected a distributor which is solely focused on marketing and…
Read More »
