Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Jan- 2020 -16 JanuaryDesigners
Laings launches new 2020 campaign
Laings has announced the launch of its new 2020 campaign. The luxury jeweller said that its stores across the UK have been โtransformedโ to reflect the โexcitement of the New Yearโ, with a new marketing campaign that centres around adventure and exploring.ย The new campaign and collection features a selection…
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8 JanuaryRetailers
New photography service aims to support jewellers
A new photography business is aiming to help high street and online jewellery retailers increase their sales through the launch of a new packshot photography service. Summerleigh Photography, launched by professional jewellery photographer Lucy Davies, specialises in packshot imagery for digital retail platforms and printed promotional materials. Packshot photography typically…
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Dec- 2019 -19 DecemberRetailers
Laings reveals first full-year results as one brand
Luxury jewellers Laings has announced it achieved sales of ยฃ42.3m in the year to 31 May 2019. It is the first full year that the jewellers has operated under one brand. Sales also saw a like-for-like increase of 17.4%, and an operating profit of ยฃ4.2m was also reported. The company…
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6 DecemberFeatures
Innovative ways to bring people into your jewellery store
Running a jewellery business is no mean feat, not least because the advent of e-commerce means enticing customers into store is becoming an increasingly difficult challenge. Yet despite the popularity of online shopping, when it comes to the luxury jewellery sector a physical presence is still crucial, and valued.ย According…
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3 DecemberAdvice
How jewellery retailers can ride the Brexit storm
As we enter the next chapter of Brexit, and negotiations face the hurdle of a general election, how can UK jewellery retailers stay profitable and prepare themselves for the final outcome next year? We recently conducted research which found that there is already a great deal of uncertainty in the…
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3 DecemberAdvice
Innovative ways to bring people into your jewellery store
Running a jewellery business is no mean feat, not least because the advent of e-commerce means enticing customers into store is becoming an increasingly difficult challenge. Yet despite the popularity of online shopping, when it comes to the luxury jewellery sector a physical presence is still crucial, and valued.ย According…
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Nov- 2019 -25 NovemberUncategorized
My Store: Taking a look at Marylebone’s Kabiri
Established in Marylebone in 2004, Kabiri is a multi-brand fashion and fine jewellery boutique aimed at the โmodern metropolitan womanโ through a curated selection of fine and fashion jewellery designers. Founded by former PR executive and Goldsmithโs alumni Nathalie Kabiri, the idea for the boutique came after spotting a gap…
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8 NovemberAdvice
Transforming your image to become a trusted brand
Given retailโs current climate, it goes without saying that the consumer is more empowered than ever. As of 2018, 87% of retail purchases are made online in the UKย and in an increasingly saturated market, customers are more likely to look around for the best products and prices to inform…
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Oct- 2019 -24 OctoberAnalysis
Building a relationship with big brands
Some 71% of customers prefer to buy from familiar brands, according to Global Banking and Finance. So, stocking recognisable brands can be a fail-safe way to improve the credibility of your jewellery business, as well as draw consumers in to check out the rest of your stock. However, brands invest…
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17 OctoberProduct Launches
JewelStreet to launch Covent Garden pop-up
Online marketplace for independent handcrafted jewellery, JewelStreet, is to launch a jewellery pop-up shop in Covent Garden, London, to celebrate International Jewellery Designer Day from 19 October to 21 October. The pop-up will feature handcrafted jewellery from 30 independent designers, live demonstrations of jewellery making will also be taking place…
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