Marketing

How can the luxury watch industry survive?

The Swiss watch industry has dominated ever since the 1800s when farmers began assembling handcrafted mechanical watches during harsh winter…

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Jewellery-tech start-up exceeds £400k crowdfunding target

MarketOrders, a B2B marketplace for the gold and diamond jewellery industries, has announced it has overfunded on Crowdcube.com, raising a…

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Turning savvy shoppers into loyal customers

Omnichannel shopping has presented retailers with new opportunities to utilise a multitude of customer touchpoints relating to purchases, offers and…

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Personalisation and its role in retail

In order to encourage footfall and, by extension sales, retail stores are having to work twice as hard to stand…

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E-commerce Handbook: Louise Sinclair

1.Give me a brief description of your business? Louise Sinclair Jewellery offers both bespoke fine jewellery and commissioned pieces to…

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Online retail sales in May suffer worst growth on record

May continued the 2019 trend of below-average online sales growth, with a marginal 1.9% year-on-year (YoY) increase, according to the…

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How retailers can use cloud computing to drive sales

Cloud computing can sometimes be misconstrued as a toolset only to be used by system integrators and software engineers. But…

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Making finance more engaging

An engagement ring is one of the most exciting purchases many individuals (or couples) can make. Marriage proposals are causes…

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Marketing yourself online

For the most part, a jewellery business has a secure market. There will always be a demand for jewellery for…

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Footfall ‘plummets’ in May

Footfall declined by 3.5% in May, compared with the same point last year when it declined by 0.4%, according to…

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