Fuli Gemstones appoints new CMO

Fuli Gemstones announced it has appointed Pia Tonna as its new CMO.

She will oversee the launch of Fuli Gemstones’ new peridot mine located in the Changbai Mountains in China. The mine is the world’s largest known, natural deposit of peridot.

Tonna brings with her a “wealth of knowledge” from luxury goods and fine jewellery. She previously worked at the Gemfields mines as director of marketing and sales.

She has now opened the Fuli Gemstones office in Hanover Square, London, where she will be based in her new role. She will travel between the head offices in Hong Kong and Beijing, and help the company open its New York office later in the year.

Tonna said: “Our initial mission is to champion peridot, this regal gemstone, to showcase its beauty and to educate the industry and end consumers. We will be developing the first peridot grading system, working collaboratively with the international labs, to help ensure consistency of gemstone language and to provide a clear understanding across global markets.”

She added: “Cut perfectly, peridot, with its highly refractive characteristics, demonstrates dazzling fire. We will be able to develop one of a kind, bespoke cuts for our clients, with full traceability, something we believe is essential in our industry. 

“This will enable brands and designers to really push the boundaries of their imaginations and give confidence to their clients. Soon, we will be considering other exceptional deposits to build our gemstone portfolio.”

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