Laings launches new 2020 campaign

Laings has announced the launch of its new 2020 campaign.

The luxury jeweller said that its stores across the UK have been “transformed” to reflect the “excitement of the New Year”, with a new marketing campaign that centres around adventure and exploring. 

The new campaign and collection features a selection of “elegant” diamond pieces, including earrings and solitaire rings, as well as stand-out dress rings and vibrant gemstone bracelets.

Classic timepieces are also included in the new campaign, with many “inspired by the roaming explorers of the past”. Their “refined and sophisticated style is coupled with technical expertise, meaning they are a reliable and accurate companion”.

The luxury jeweller said its services department is available for all clients, with “highly skilled” watchmakers and jewellers on hand to offer professional advice on its pieces. J

Sally Alobaidi, head of marketing, said: “Laings will be with you every step of the way, for any adventure that you embark on.

“Whether it’s a proposal to take the next step of your journey together, an anniversary present to celebrate how far you’ve come or a bespoke piece of jewellery to mark a new adventure we’ll be with you to your final destination and beyond.”