Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Jul- 2019 -4 JulyE-Commerce
Jewellery-tech start-up exceeds £400k crowdfunding target
MarketOrders, a B2B marketplace for the gold and diamond jewellery industries, has announced it has overfunded on Crowdcube.com, raising a total of £448,420 from 214 investors. The start-up plans to use the funding to officially launch its platform, which will use innovative blockchain technology to make the jewellery buying process…
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Jun- 2019 -27 JuneAnalysis
Turning savvy shoppers into loyal customers
Omnichannel shopping has presented retailers with new opportunities to utilise a multitude of customer touchpoints relating to purchases, offers and product launches, to push their brand to the forefront of consumers’ minds and obtain mass customer engagement data, often within a single day. This data can be utilised by brands…
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24 JuneAnalysis
Personalisation and its role in retail
In order to encourage footfall and, by extension sales, retail stores are having to work twice as hard to stand out. This is particularly true for bricks-and-mortar stores, where competition is not only restricted to other stores in the area but the digital platform too. But both offline and online…
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21 JuneQ&A Sessions
E-commerce Handbook: Louise Sinclair
1.Give me a brief description of your business? Louise Sinclair Jewellery offers both bespoke fine jewellery and commissioned pieces to a private clientele alongside an e commerce website with ready-to-wear collections of timeless pieces inspired by modern lifestyles. It is a brand with roots that go deep into the world…
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20 JuneEconomy
Online retail sales in May suffer worst growth on record
May continued the 2019 trend of below-average online sales growth, with a marginal 1.9% year-on-year (YoY) increase, according to the latest IMRG Capgemini eRetail Sales Index. When compared to this time last year, which saw the strongest May growth for online retail since 2010, analysts suggest this means the state…
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20 JuneAnalysis
How retailers can use cloud computing to drive sales
Cloud computing can sometimes be misconstrued as a toolset only to be used by system integrators and software engineers. But that view is now out of date – Cloud technology is transforming marketing as we know it, and it is becoming the basic toolset for all marketers today. At its…
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11 JuneAnalysis
Making finance more engaging
An engagement ring is one of the most exciting purchases many individuals (or couples) can make. Marriage proposals are causes for joy and celebration. However, the average engagement ring spend in the UK stood at (a not insignificant) £1,483 last year – a huge 89% increase on the year before,…
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10 JuneAnalysis
Marketing yourself online
For the most part, a jewellery business has a secure market. There will always be a demand for jewellery for special occasions. In the past, high street jewellery stores relied on this to make sales, but now with the advent of the digital age, everything has changed. It is hard…
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10 JuneRetailers
Footfall ‘plummets’ in May
Footfall declined by 3.5% in May, compared with the same point last year when it declined by 0.4%, according to the latest BRC-Springboard Footfall and Vacancies Monitor. On a three-month basis, footfall decreased by 0.7%. The six and 12-month averages are at -1.3% and -1.4% respectively. High Street footfall declined…
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7 JuneAnalysis
The changing face of jewellery retail
The world as we know it for jewellery is one of luxury, enticement and wonder – but the UK customer tends to prefer a very middle ground. With diamonds it’s nice and white, clean to the eye – G/H VS/SI – and for coloured gemstones it’s traditional, not too garish…
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