Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Oct- 2019 -11 OctoberE-Commerce
E-Commerce Handbook Case Study: Ruby & Oscar
Give me a brief description of your business Ruby & Oscar was established in 2018. We offer lab created and natural, semi precious stones set within a selection of silver and gold designs. Operating solely online, we are able to pass on excellent savings directly to our customers. What is…
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8 OctoberRetailers
Ingle & Rhode crowdfunds as demand for ethical Jewellery booms
Ethical fine jeweller, Ingle and Rhode launched a crowdfunding campaign earlier this week to help cater for the high demand of ethical wedding bands and wedding rings from millenials. Launched on Seedrs, the funding round has a minimum target of ยฃ150,000, representing 4.6% of the business.ย The investment will be…
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7 OctoberManufacturers
Diamond market slows ahead of Christmas period, Rapaport reveals
According to Rapaport, Diamond market sentiment was at its weakest last month after the Hong Kong show demonstrated a slowdown in Chinese demand. With the number of diamonds on RapNet declining by 3.3% in September to 1.45 million, buyers from mainland China are said to be cautious, as the US-China…
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Sep- 2019 -10 SeptemberAdvice
The importance of internships and apprenticeships in the jewellery industry
Itโs no secret that recruitment is a challenge. Over two-thirds (68%) of UK employers say they have struggled to find workers with the skills they need, according to a recent report (source: Edge). Attracting and retaining skilled talent is a difficult task for any industry, but is perhaps felt more…
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6 SeptemberTrade Organisations
GIA senior vice president Kathryn Kimmel retires
Kathryn Kimmel, senior vice president and chief marketing officer, has retired from the Gemological Institute of America GIA. According to the group, during her 29 years of service to the Institute and its mission to protect consumers, she built a โremarkable and enduringโ legacy. It added that Kimmel played a…
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2 SeptemberSponsored
Guardian Brands appointed as new distributor for Engelsrufer
Guardian Brands has been appointed as the new distributor for the Engelsrufer brand in the United Kingdom. Engelsrufer said it believes that the brand has โyet to achieve its full potential in the UK marketโ, which is why it has selected a distributor which is solely focused on marketing and…
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Aug- 2019 -21 AugustSponsored
Inverness Ear Piercing announces new UK partnership with Goodman Bros.
Inverness, maker of the worldโs safest & gentlest ear piercing system*, is pleased to announce that Goodman Bros, a leading distributor of Connoisseurs and Lox, has signed on to distribute the companyโs ear piercing products to jewellery retailers throughout the UK. The partnership will launch formally at IJL September 1-3,…
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14 AugustRetailers
Watches of Switzerland revenues jump 17.8% in Q1
Watches of Switzerland has reported a 17.6% increase in total revenue to ยฃ209.4m for the three months to 28 July 2019. The group also saw โstrongโ like-for-like growth of 10.8% during the period, with sales increasing by 11.5% and 8.7% in the UK and US respectively. During the last three…
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14 AugustAppointments
Houlden appoints James Rice as director
Luxury jewellery consortium, the Houlden Group, has announced the appointment of James Rice as the latest director to join the board. Rice is currently sales and marketing director of Hull based Hugh Rice, a luxury family-run jeweller founded in 1965 which has since expanded from Hull and Beverley, throughout Yorkshire…
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9 AugustE-Commerce
Ruby & Oscar celebrates bumper year of trade
Online jewellery store Ruby and Oscar is celebrating a bumper year of trade as it marks its first birthday this August with ยฃ1m in turnover. The north east-based company, which specialise in handcrafted gemstone jewellery, saw profit from within its first month of trade thanks to its strong online presence…
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