Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Aug- 2019 -8 AugustManufacturers
Family-run Newry Jewellers unveils expansion plans
Newry-based Jack Murphy Jewellers has announced it has plans in place to extend into the corner building next door to the already established Hill Street showroom, acquiring an additional 2,760 sq ft of retail and office space. Work has already begun, with hopes to have the expansion completed in time…
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Jul- 2019 -30 JulyProduct Launches
Spencer Matthews launches new Eden Rocks diamond jewellery business
TV celebrity Spencer Matthews has officially launched a bespoke luxury diamond jewellery business Eden Rocks. The former Made in Chelsea personality turned businessman was inspired to start Eden Rocks when working with jeweller Neil Duttson on the engagement ring for his now-wife, TV presenter Vogue Williams. Spencer was โso impressedโ…
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19 JulyEvents
Jewelstreet to host interactive jewellery pop-up shop in July
Jewelstreet, the online marketplace for independent jewellery, is hosting a unique one-week pop-up shop at Westgate Oxford from Monday July 22 to Sunday July 28, 2019. The event will feature handcrafted rings, necklaces, earrings and more from 28 of the worldโs leading independent designers, including Alison Fern Jewellery, Allumer and…
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15 JulyRetailers
Retail footfall โslumpsโ in June
Footfall declined by 2.9% in June, attributed to the โexceptional and ongoing disruptive political and economic periodโ, according to retail intelligence firm Springboard. On a three-month basis, footfall decreased by 2.4%, and the six and 12โmonth averages were found to be -1.3% and -1.7% respectively. High street footfall also declined…
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5 JulyAnalysis
How can the luxury watch industry survive?
The Swiss watch industry has dominated ever since the 1800s when farmers began assembling handcrafted mechanical watches during harsh winter months. Today Swiss watches are synonymous with luxury and prestige. But can the Swiss watchmaking industry survive? Technology Millions of consumers are investing in the convenience of having a mini-computer…
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4 JulyE-Commerce
Jewellery-tech start-up exceeds ยฃ400k crowdfunding target
MarketOrders, a B2B marketplace for the gold and diamond jewellery industries, has announced it has overfunded on Crowdcube.com, raising a total of ยฃ448,420 from 214 investors. The start-up plans to use the funding to officially launch its platform, which will use innovative blockchain technology to make the jewellery buying process…
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Jun- 2019 -27 JuneAnalysis
Turning savvy shoppers into loyal customers
Omnichannel shopping has presented retailers with new opportunities to utilise a multitude of customer touchpoints relating to purchases, offers and product launches, to push their brand to the forefront of consumersโ minds and obtain mass customer engagement data, often within a single day. This data can be utilised by brands…
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24 JuneAnalysis
Personalisation and its role in retail
In order to encourage footfall and, by extension sales, retail stores are having to work twice as hard to stand out. This is particularly true for bricks-and-mortar stores, where competition is not only restricted to other stores in the area but the digital platform too. But both offline and online…
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21 JuneQ&A Sessions
E-commerce Handbook: Louise Sinclair
1.Give me a brief description of your business? Louise Sinclair Jewellery offers both bespoke fine jewellery and commissioned pieces to a private clientele alongside an e commerce website with ready-to-wear collections of timeless pieces inspired by modern lifestyles. It is a brand with roots that go deep into the world…
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20 JuneEconomy
Online retail sales in May suffer worst growth on record
May continued the 2019 trend of below-average online sales growth, with a marginal 1.9% year-on-year (YoY) increase, according to the latest IMRG Capgemini eRetail Sales Index. When compared to this time last year, which saw the strongest May growth for online retail since 2010, analysts suggest this means the state…
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