Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Feb- 2019 -7 FebruaryBrand Profiles
Brand Q&A: Sepanta Design
What’s your background and how did you get into the industry? We started Sepanta in 2014. Both my partner and I come from an architectural background but we always had a passion for creating jewellery pieces. It was a Christmas day that we sat down and decided we needed make…
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5 FebruaryAppointments
IDI elects Boaz Moldawsky as chairman
Boaz Moldawsky, has been elected by IDI’s board of directors as its chairman for a three-year term. Moldawsky is a second-generation diamantaire, whose family were amongst the founders of the Israel diamond industry. He has been active in public service to the industry for many years, serving as deputy president…
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Jan- 2019 -24 JanuaryFeatures
Tsavorite: The fight to save a legacy
In 2009 Campbell Bridges, a world-renowned gemstone expert and geologist, was murdered. It shocked and horrified the jewellery and gemstone industry – not just because it represented the death of one of the sector’s most famed personalities, but also because of the heartless manner of his assassination. Bridges, as many…
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22 JanuaryFeatures
REC Watches: Timepieces with a forgotten history
Three years ago, REC was conceived following a drunken discussion about Kamstrup and Mygh’s disappointment with the lack of automobile-related timepieces in the industry. Kamstrup says: “There’s nothing new in term of watch brands being inspired by or putting car logos on their products. But we didn’t feel that that…
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18 JanuaryRetailers
Signet Jewelers sales ‘fall short’ over Christmas
Diamond jewellery retailer Signet Jewelers has reported a 1.3% decrease in total same store sales for the nine week period ending 5 January. According to the group, holiday season performance “fell short of expectations”, as early improvements in refreshed merchandise assortment, digital marketing and OmniChannel were offset by “larger than…
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16 JanuaryAnalysis
The generation gap in contemporary jewellery
Over the last nine years I’ve been working with independent professional jewellers in London, providing training in CAD for jewellery manufacturing. While many of my students and colleagues would classify themselves as fine jewellers, there are many more who classify themselves as jewellery designer-makers. Whether they come from the 50-year-old…
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16 JanuaryAppointments
IJL appoints Katie Morris as exhibition director
The International Jewellery London (IJL) trade event has appointed Katie Morris as IJL event director effective immediately. Morris has worked on a number of shows for Reed Exhibitions since joining in 2010, including head of marketing on The London Book Fair, where she eventually was appointed as event manager in…
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4 JanuaryFeatures
Digital footprint – measuring online presence
Anyone with eyes and ears has now at least heard of search engine optimisation (SEO), and the savvier business people out there have long been at work trying to improve theirs as a way of attracting more customers. Here, INSIDE ONLINE offer their insights on how jewellery brands are performing…
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Dec- 2018 -10 DecemberFeatures
Lowe & Sons reopening – A grand return
“It’s part of the local heritage, and when we closed down I was getting phone calls from Australia, America and France, from clients whose families have been dealing with us for over 100 years,” says Kevin Parry, the newly reinstated part-time manager of the recently reopened Lowe & Sons jewellery…
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5 DecemberFeatures
Is the clock ticking for traditional watchmakers?
Apple has form in the game of entering markets very late and changing the game. That much is certain. The iMac was not the first self-contained PC, but it caught the imagination of the late Nineties tech-adopters. The iPod was not the first MP3 music player, but it was somehow…
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