Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Jun- 2019 -20 JuneAnalysis
How retailers can use cloud computing to drive sales
Cloud computing can sometimes be misconstrued as a toolset only to be used by system integrators and software engineers. But that view is now out of date โ Cloud technology is transforming marketing as we know it, and it is becoming the basic toolset for all marketers today. At its…
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11 JuneAnalysis
Making finance more engaging
An engagement ring is one of the most exciting purchases many individuals (or couples) can make. Marriage proposals are causes for joy and celebration. However, the average engagement ring spend in the UK stood at (a not insignificant) ยฃ1,483 last year โ a huge 89% increase on the year before,…
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10 JuneAnalysis
Marketing yourself online
For the most part, a jewellery business has a secure market. There will always be a demand for jewellery for special occasions. In the past, high street jewellery stores relied on this to make sales, but now with the advent of the digital age, everything has changed. It is hard…
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10 JuneRetailers
Footfall โplummetsโ in May
Footfall declined by 3.5% in May, compared with the same point last year when it declined by 0.4%, according to the latest BRC-Springboard Footfall and Vacancies Monitor. On a three-month basis, footfall decreased by 0.7%. The six and 12-month averages are at -1.3% and -1.4% respectively. High Street footfall declined…
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7 JuneAnalysis
The changing face of jewellery retail
The world as we know it for jewellery is one of luxury, enticement and wonder – but the UK customer tends to prefer a very middle ground. With diamonds it’s nice and white, clean to the eye – G/H VS/SI – and for coloured gemstones it’s traditional, not too garish…
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May- 2019 -17 MayProduct Launches
Kingston Jewellers seeking partners for own brand lab diamond range
Kingston Jewellers has announced five months after the launch of its Nova Lab Diamond Collection sales through the retail and online channels have โexceeded all expectationsโ. As such the firm has announced it is seeking a new partner for the venture and is relaunching a dedicated online B2C and B2B…
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9 MayRetailers
Pandora posts ‘weak’ Q1 results
Jewellery retailer Pandora has reported โweakโ financial results for the first quarter of 2019, ย impacted by the commercial reset initiated as part of its โProgramme NOWโ. Total like-for-like sales-out growth (like-for-like) was -10%, driven by lower traffic in physical stores, and online like-for-like sales was 7%. Organic growth ended at…
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9 MayAnalysis
How jewellers can utilise their independent status
As an independent jewellery retailer or brand, you are in a unique position to highlight your status as a smaller business, and capitalise on this. According to The Federation of Small Businesses, 52% of all private sector turnover comes from small businesses. This is but one statistic indicative of the…
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7 MayProduct Launches
Reservoir watches to be stocked on Farfetch
Following the launch of its Hydrosphere diving watch, Reservoir watches has continued its โstrong rolloutโ in the UK with a recent launch onto global luxury retail platform, Farfetch.com. Reservoir watches are distributed in the UK and Ireland by the Verigroup which is run by founder and managing director, Neil Duckworth.…
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Mar- 2019 -28 MarchEvents
Hatton Garden BID announces โfirst everโ job fair
Hatton Garden BID has announced its first ever job fair, aimed at those looking to kickstart a jewellery career or want to find out more about opportunities in the creative industries. From 10am to 3pm on Friday 5 April, local businesses will gather in The Hatton to share information and…
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