Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Jan- 2019 -24 JanuaryFeatures
Tsavorite: The fight to save a legacy
In 2009 Campbell Bridges, a world-renowned gemstone expert and geologist, was murdered. It shocked and horrified the jewellery and gemstone industry – not just because it represented the death of one of the sector’s most famed personalities, but also because of the heartless manner of his assassination. Bridges, as many…
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22 JanuaryFeatures
REC Watches: Timepieces with a forgotten history
Three years ago, REC was conceived following a drunken discussion about Kamstrup and Mygh’s disappointment with the lack of automobile-related timepieces in the industry. Kamstrup says: “There’s nothing new in term of watch brands being inspired by or putting car logos on their products. But we didn’t feel that that…
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18 JanuaryRetailers
Signet Jewelers sales ‘fall short’ over Christmas
Diamond jewellery retailer Signet Jewelers has reported a 1.3% decrease in total same store sales for the nine week period ending 5 January. According to the group, holiday season performance “fell short of expectations”, as early improvements in refreshed merchandise assortment, digital marketing and OmniChannel were offset by “larger than…
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16 JanuaryAnalysis
The generation gap in contemporary jewellery
Over the last nine years I’ve been working with independent professional jewellers in London, providing training in CAD for jewellery manufacturing. While many of my students and colleagues would classify themselves as fine jewellers, there are many more who classify themselves as jewellery designer-makers. Whether they come from the 50-year-old…
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16 JanuaryAppointments
IJL appoints Katie Morris as exhibition director
The International Jewellery London (IJL) trade event has appointed Katie Morris as IJL event director effective immediately. Morris has worked on a number of shows for Reed Exhibitions since joining in 2010, including head of marketing on The London Book Fair, where she eventually was appointed as event manager in…
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4 JanuaryFeatures
Digital footprint – measuring online presence
Anyone with eyes and ears has now at least heard of search engine optimisation (SEO), and the savvier business people out there have long been at work trying to improve theirs as a way of attracting more customers. Here, INSIDE ONLINE offer their insights on how jewellery brands are performing…
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Dec- 2018 -10 DecemberFeatures
Lowe & Sons reopening – A grand return
“It’s part of the local heritage, and when we closed down I was getting phone calls from Australia, America and France, from clients whose families have been dealing with us for over 100 years,” says Kevin Parry, the newly reinstated part-time manager of the recently reopened Lowe & Sons jewellery…
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5 DecemberFeatures
Is the clock ticking for traditional watchmakers?
Apple has form in the game of entering markets very late and changing the game. That much is certain. The iMac was not the first self-contained PC, but it caught the imagination of the late Nineties tech-adopters. The iPod was not the first MP3 music player, but it was somehow…
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3 DecemberFeatures
Why shopfittings, lighting and window displays matter
When selling to the fashion conscientious there is do doubt that presentation is absolutely key. It can make or break a potential sale: if the jewellery looks good on the display, then it has a much higher chance of being purchased. Choosing the right shopfitting, lighting and window displays will…
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Nov- 2018 -29 NovemberFeatures
Company Q&A: International Gemmological Laboratory
What is the back history of the IGL? We opened the office in Jan 2014, but the company actually started back in 1981 in Canada. About eight years ago it also opened in Israel as a diamond exchange, and then we opened here this year. At the beginning of the…
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