Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Mar- 2019 -4 MarchDesigners
Gemporia partners with Argyle Diamond mine for exclusive collection
Gemporia, a British TV jewellery channel, has partnered with Rio Tinto’s Australian diamond division to create a new collection of Argyle Diamond jewellery exclusively for Gems TV. The collection will be accompanied by a Certificate of Authenticity from Gemporia and a record of the diamondโs Mark of Authenticity. Gemporia said…
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Feb- 2019 -20 FebruarySponsored
Chains of Gold see a bumper year
UK-based online jewellery retailer Chains of Gold has celebrated a successful year, despite marketplace challenges. Offering a personalised service that larger jewellery retailers find it hard to mimic, Chains of Gold have successfully received a Gold Trusted Service award from Feefo. Seeing increased sales, they pride themselves in their expertise…
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19 FebruaryFeatures
Isabella Liu – Cracking the Chinese market
โI think that my situation allows me to be the bridge between the two culturesโ, explains Isabella Liu as she prepares to launch her latest collection in China having secured listings with retailers in Xian and Shanghai. Liu was born in Wuhan, China, but is currently based in London having…
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7 FebruaryBrand Profiles
Brand Q&A: Sepanta Design
Whatโs your background and how did you get into the industry? We started Sepanta in 2014. Both my partner and I come from an architectural background but we always had a passion for creating jewellery pieces. It was a Christmas day that we sat down and decided we needed make…
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5 FebruaryAppointments
IDI elects Boaz Moldawsky as chairman
Boaz Moldawsky, has been elected by IDIโs board of directors as its chairman for a three-year term. Moldawsky is a second-generation diamantaire, whose family were amongst the founders of the Israel diamond industry. He has been active in public service to the industry for many years, serving as deputy president…
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Jan- 2019 -24 JanuaryFeatures
Tsavorite: The fight to save a legacy
In 2009 Campbell Bridges, a world-renowned gemstone expert and geologist, was murdered. It shocked and horrified the jewellery and gemstone industry – not just because it represented the death of one of the sector’s most famed personalities, but also because of the heartless manner of his assassination. Bridges, as many…
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22 JanuaryFeatures
REC Watches: Timepieces with a forgotten history
Three years ago, REC was conceived following a drunken discussion about Kamstrup and Myghโs disappointment with the lack of automobile-related timepieces in the industry. Kamstrup says: โThereโs nothing new in term of watch brands being inspired by or putting car logos on their products. But we didn’t feel that that…
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18 JanuaryRetailers
Signet Jewelers sales ‘fall short’ over Christmas
Diamond jewellery retailer Signet Jewelers has reported a 1.3% decrease in total same store sales for the nine week period ending 5 January. According to the group, holiday season performance โfell short of expectationsโ, as early improvements in refreshed merchandise assortment, digital marketing and OmniChannel were offset by โlarger than…
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16 JanuaryAnalysis
The generation gap in contemporary jewellery
Over the last nine years Iโve been working with independent professional jewellers in London, providing training in CAD for jewellery manufacturing. While many of my students and colleagues would classify themselves as fine jewellers, there are many more who classify themselves as jewellery designer-makers. Whether they come from the 50-year-old…
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16 JanuaryAppointments
IJL appoints Katie Morris as exhibition director
The International Jewellery London (IJL) trade event has appointed Katie Morris as IJL event director effective immediately. Morris has worked on a number of shows for Reed Exhibitions since joining in 2010, including head of marketing on The London Book Fair, where she eventually was appointed as event manager in…
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