Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Dec- 2018 -3 DecemberFeatures
Why shopfittings, lighting and window displays matter
When selling to the fashion conscientious there is do doubt that presentation is absolutely key. It can make or break a potential sale: if the jewellery looks good on the display, then it has a much higher chance of being purchased. Choosing the right shopfitting, lighting and window displays will…
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Nov- 2018 -29 NovemberFeatures
Company Q&A: International Gemmological Laboratory
What is the back history of the IGL? We opened the office in Jan 2014, but the company actually started back in 1981 in Canada. About eight years ago it also opened in Israel as a diamond exchange, and then we opened here this year. At the beginning of the…
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26 NovemberFeatures
Using social media to boost your jewellery business
Social media might seem like a complete waste of time, particularly if you’re running a high-street store that relies on punters coming in off the street, but the simple fact is things like Facebook and Twitter can absolutely revolutionise the way that you interact with (and attract) customers – both…
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23 NovemberFeatures
How to care for antique jewellery
If you’ve invested in antique jewellery, then you are in possession of a little piece of history. To be classed as ‘antique’, the piece must be 100 years old or more. That jewellery has had quite the journey to reach you and has likely adorned many a person’s hand or…
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21 NovemberFeatures
There’s plenty you can do to increase footfall
We have heard it time and time again in the news: the demise of the high street in the UK and Ireland. Mary Portas was contracted by the government to advise on how to put life back into the shopping community and create original ideas for the local councils and…
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20 NovemberVoice On The Highstreet
Voice on the High Street – Libby Butler Jewellers
Tell us about your business Libby Butler Jewellers is an independent retail jeweller in the market town of Helmsley, North Yorkshire. It has operated since 2002, and my partner Andy and I bought it in 2009, as a second career after working in Europe in the automotive industry for multinational…
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Oct- 2018 -31 OctoberFeatures
Casting: Are manufacturers matching the retailers into the future?
I am worried that the standard of craftsmanship within our industry is dropping. Of course we still have wonderful craftsmen and women in the UK, and more in training, but unless you are based either in London or Birmingham – how hard is it to find a first class apprenticeship…
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30 OctoberFeatures
Shopfitting and window displays
These days independents are having to fight harder than ever to win that all-important footfall. Jewellery and fashion megabrands – with their millions-pounds design budgets – have changed the way consumers expect retail stores to look. Gone are the days of cluttered shop fronts and overstocking: megabrands such as Pandora…
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25 OctoberVoice On The Highstreet
Voice on the High Street: Francis Wain Jewellers
Name: Donné Kidson, Francis Wain Jewellers Location: Norfolk Year Established: 1950 Number of staff: 15 Website: www.franciswainjewellers.com Give us a bit of background about the business We are a long-established independent jewellers based in Norfolk with two branches, our flagship store in King’s Lynn and a smaller boutique in the…
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18 OctoberFeatures
Carat* Jewellery: How it’s made
Inspiration The first step in designing a piece of jewellery is finding inspiration. This starts by looking at the market and analysing our customers’ needs and preferences. Inspiration also comes from travelling and seeing new places, visiting museums and taking pictures, as well as looking at fashion shows or…
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