Analysis
The changing face of jewellery retail
![](https://www.jewelleryfocus.co.uk/wp-content/uploads/2019/06/ring-1198744-e1559916759514-780x470.jpg)
The world as we know it for jewellery is one of luxury, enticement and wonder – but the UK customer tends to prefer a very middle ground. With diamonds it’s nice and white, clean to the eye – G/H VS/SI – and for coloured gemstones it’s traditional, not too garish and somewhat subtle – the Diana ring or a simple halo design.
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