UK-based online jewellery retailer Chains of Gold has celebrated a successful year, despite marketplace challenges.
Offering a personalised service that larger jewellery retailers find it hard to mimic, Chains of Gold have successfully received a Gold Trusted Service award from Feefo.
Seeing increased sales, they pride themselves in their expertise and experience which founded the company only in 2014. Members of the British Jewellers Association and an Assay Assured Jewellery Retailer, they offer consumers a high level of trust with the products they are buying.
In a marketplace saturated with jewellery retailers, they have carved out a niche, selling the finest quality products at reasonable prices. By focussing on excellent customer service and providing a personal touch, Chains of Gold benefits from repeat orders which get customers coming back to them time and time again.
Putting marketing activities to the forefront of their work, the Chains of Gold website has seen a steady increase of customers over the last year. They have also taken advantage of successful paid marketing activities across Google, and Social media platforms including Facebook and Instagram. Working on brand awareness, fostering confidence to buy through them and creating sales through traffic generated from social media platforms, seamlessly.
As well as successful marketing campaigns, Chains of Gold also put a significant focus on their customer service. Using expert knowledge and experience, they ensure the customer is purchasing the right product at the right price, and something they will treasure for years to come.
Gemma Hunt at Chains of Gold said: “Like any business, the marketplace offers some uncertainty for the future, however, the work we have done over the last few years to become known for our quality assurance is our driving force, we are confident that if we continue on this trajectory, we can weather any storm ahead.”
Hunt added: “As people look more to buying quality products such as art deco rings and vintage mens gold chains which last a lifetime and can be passed on through generations, we have found a corner of the market to service this. Focussing on high-quality products at reasonable prices.”
Looking ahead for the next period the online jewellery retailer will be looking at continuing moving forward with their marketing activities and ensuring they continue to exceed customer needs.