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Kingston Jewellers has announced five months after the launch of its Nova Lab Diamond Collection sales through the retail and online channels have “exceeded all expectations”.
As such the firm has announced it is seeking a new partner for the venture and is relaunching a dedicated online B2C and B2B website both for consumers and retailers across the UK.
Director Edward Kingston said the company is looking to create a new website , photography and appoint a dedicated marketing team that can “add a number of new products and grow the concept” . He also added the company would like to collaborate with a wholesale company in the UK who” understands the market and has a customer base”.
He said: “We own a number of lab diamond domain names and have streamlined all the production and sales processes including certification so from order to delivery is now under 21 days. Our specialist supplier Madestones has enabled us to widen the offering to wedding and anniversary Rings and our in house workshop means we can keep manufacturing and quality control in house .
“We forecast in early 2018 that Lab Diamonds would change the industry without disrupting the sales of certificated mined Diamonds and with our research it’s not just the 25-35 age group that are the key market but 45-60 year olds looking for value and made in the UK.”
