Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Oct- 2018 -8 OctoberFeatures
Are jewellery trade shows dying?
“A different rhythm and a different approach is needed. In this new context, annual watch fairs, as they exist today, no longer make much sense. This does not mean that they should disappear, but, it is necessary that they reinvent themselves, responding appropriately to the current situation and demonstrating more…
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2 OctoberFeatures
Revamping your retail space
Customer journey Think about the customers’ journey and all their touch points, from the time they see the shop, when they enter the shop, while they are waiting to be served and right up until when they pay. How can all these touchpoints be improved? Discuss it with shop staff…
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1 OctoberEvents
Gemfields launches ‘Every Piece Unique’ global campaign
Gemfields, the supplier of responsibly sourced coloured gemstones, has launched a global advertising campaign with Gutenberg Global and adam&eveDDB, in order to raise awareness of responsible sourcing in the coloured gemstone industry. The mining company believes that coloured gemstones should be mined and marketed by championing three key values –…
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1 OctoberFeatures
Q&A with Greg Valerio
Tell us a bit about yourself and how you got into the jewellery industry I got into the jewellery trade by accident, I was running my own charity and I really became very convinced that actually the solution to global poverty is trade, not aid. That’s why I formed a…
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Sep- 2018 -25 SeptemberFeatures
Getting the Most from your Hallmark
While the hallmark is regarded as the oldest form of consumer protection, it can also be used creatively as a marketing tool. Not only does it provide provenance, but it can also be used as a mechanism to commemorate special occasions or events; yet many people still don not understand…
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25 SeptemberQ&A Sessions
Three-Minute Interview: Murano Silver
Describe yourself in three words. Creative, personable, determined When you were at school, what did you want to be and why? In my early days at school I just wanted to draw. I later refined this and decided I wanted to design and make clothes or jewellery. It’s something that’s…
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13 SeptemberBrand Profiles
BRAND PROFILE: Buckley London
Please give us a bit of background of the history of the company, who founded it, when, what is their career background? Since the inception of Buckley London in 1989, founder and owner Adrian Buckley has had one aim – to design and manufacture the best quality fashion and costume…
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6 SeptemberFeatures
Company Q&A: Domino
Tell us about the history of Domino Domino is part of WB The Creative Jewellery Group which also includes the casting, 3D printing and bespoke manufacturing company Weston Beamor, and the fashion, silver and gold jewellery company Gecko. Although the group dates back to 1947, Domino was created in the…
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Aug- 2018 -28 AugustFeatures
A magical world arrives in the jewellery industry
“The Harry Potter brand is worth almost £25bn, so our aim with this range was really to expand further into the global market,” says Gregory Kirk, marketing executive at The Carat Shop. He is talking about the release of a new Harry Potter jewellery collection created in partnership with Swarovski…
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20 AugustEvents
Forevermark announces partnership with conservation charity Tusk
Forevermark, the diamond brand of De Beers Group, has announced it has partnered with the Tusk Rhino Trail, a central London wide art installation run by UK registered charity, Tusk. The Tusk Rhino Trail is supported by an invited list of internationally respected and collected artists and designers who have…
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