Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Jan- 2019 -4 JanuaryFeatures
Digital footprint – measuring online presence
Anyone with eyes and ears has now at least heard of search engine optimisation (SEO), and the savvier business people out there have long been at work trying to improve theirs as a way of attracting more customers. Here, INSIDE ONLINE offer their insights on how jewellery brands are performing…
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Dec- 2018 -10 DecemberFeatures
Lowe & Sons reopening – A grand return
โIt’s part of the local heritage, and when we closed down I was getting phone calls from Australia, America and France, from clients whose families have been dealing with us for over 100 years,โ says Kevin Parry, the newly reinstated part-time manager of the recently reopened Lowe & Sons jewellery…
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5 DecemberFeatures
Is the clock ticking for traditional watchmakers?
Apple has form in the game of entering markets very late and changing the game. That much is certain. The iMac was not the first self-contained PC, but it caught the imagination of the late Nineties tech-adopters. The iPod was not the first MP3 music player, but it was somehow…
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3 DecemberFeatures
Why shopfittings, lighting and window displays matter
When selling to the fashion conscientious there is do doubt that presentation is absolutely key. It can make or break a potential sale: if the jewellery looks good on the display, then it has a much higher chance of being purchased. Choosing the right shopfitting, lighting and window displays will…
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Nov- 2018 -29 NovemberFeatures
Company Q&A: International Gemmological Laboratory
What is the back history of the IGL? We opened the office in Jan 2014, but the company actually started back in 1981 in Canada. About eight years ago it also opened in Israel as a diamond exchange, and then we opened here this year. At the beginning of the…
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26 NovemberFeatures
Using social media to boost your jewellery business
Social media might seem like a complete waste of time, particularly if youโre running a high-street store that relies on punters coming in off the street, but the simple fact is things like Facebook and Twitter can absolutely revolutionise the way that you interact with (and attract) customers โ both…
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23 NovemberFeatures
How to care for antique jewellery
If youโve invested in antique jewellery, then you are in possession of a little piece of history. To be classed as โantiqueโ, the piece must be 100 years old or more. That jewellery has had quite the journey to reach you and has likely adorned many a personโs hand or…
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21 NovemberFeatures
Thereโs plenty you can do to increase footfall
We have heard it time and time again in the news: the demise of the high street in the UK and Ireland. Mary Portas was contracted by the government to advise on how to put life back into the shopping community and create original ideas for the local councils and…
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20 NovemberVoice On The Highstreet
Voice on the High Street – Libby Butler Jewellers
Tell us about your business Libby Butler Jewellers is an independent retail jeweller in the market town of Helmsley, North Yorkshire. It has operated since 2002, and my partner Andy and I bought it in 2009, as a second career after working in Europe in the automotive industry for multinational…
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Oct- 2018 -31 OctoberFeatures
Casting: Are manufacturers matching the retailers into the future?
I am worried that the standard of craftsmanship within our industry is dropping. Of course we still have wonderful craftsmen and women in the UK, and more in training, but unless you are based either in London or Birmingham โ how hard is it to find a first class apprenticeship…
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