Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Aug- 2018 -16 AugustFeatures
Voice on the High Street: Browns Family Jewellers
Name: Naomi Jenkinson, Browns Family Jewellers Location: Harrogate Year Established: 2010 Number of staff: 40 Website: www.brownsfamilyjewellers.co.uk When was Browns Family Jewellers founded? Browns Family Jewellers is steeped in rich history with the business having been in the family since the 1840s. It wasn’t until 2010 however that Simon Brown…
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15 AugustFeatures
Jeweller Profile – Glen-Anthony Watches
What made you want to switch careers and become a watch designer? I have always loved watches, I used to like buying a lot of the swiss brands like TAG, Breitling and so on. I was looking to buy a particular leading brand watch which I discovered did not include…
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13 AugustFeatures
3 Minute Interview: Daren Daniels, founder of Redblok
Describe yourself in three words. Creative, happy and lucky. When you were at school, what did you want to be and why? I think like most people I wasn’t really sure; most people thought I was going to be a sportsman. I loved creating and thinking differently, in both art…
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13 AugustRetailers
Retail footfall down 0.8%, shopping centres continue to suffer
Retail footfall fell by 0.8% in July when compared to the same time last year, despite the high street again seeing a slight rise. The figures from the British Retail Consortium (BRC) and Springboard show that high street footfall increased by 0.3% which was the third consecutive month of growth.…
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7 AugustFeatures
How brands rise to the top
An enormous number of jewellery businesses that offer the same thing. Don’t get me wrong, many present beautifully designed and crafted collections, but outside of well-made jewellery they all look the same to me. I certainly couldn’t see many with a compelling story behind them – a soul, that big…
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6 AugustFeatures
Understanding international jewellery
The first month at the School of Jewellery in Birmingham is well underway. Bustling workshop demonstrations and creative experimentations are taking place, contextual study-trips and talking practice events are stimulating minds and the students are settling into the routine of formative lectures and seminars. But there is nothing routine about…
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3 AugustFeatures
Voice on the High Street: Alyssa Smith Jewellery
Name: Alyssa Smith Jewellery Location: Sparkle Towers HQ, Hertfordshire Year established: 2010 Number of staff: 4 When was Alyssa Smith founded? Alyssa Smith Jewellery was born in 2010. I started with nothing but a tiny, cramped bedroom floor for a workshop and a degree in marketing and applied arts. What…
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2 AugustRetailers
Over half of UK businesses braced for revenue drop due to Brexit
Over half of UK businesses believe Brexit will trigger a drop in revenue in 2019 according to new research by business intelligence and analytics solutions provider, MHR Analytics. The findings were published in the firm’s new report ‘Business Insight: The Data Surge’ which contains detailed polling of 200 senior decision-makers…
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Jul- 2018 -31 JulyFeatures
How pop-up shops are changing perspectives
The retail market is forever expanding and changing and it’s important to stay ahead of the curve. For many years, the simple shop space was enough to gain customers, but as people were hit by tighter budgets as well as an influx of technology, spending habits have changed. As rents…
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30 JulyFeatures
SEO made simple
What is search engine optimisation? SEO is the science, and the art, of improving the visibility of your web pages in search engines. It’s not to be confused with pay per click, which is when you pay to appear in the search engines’ rankings and the top advertising slots. SEO…
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