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Why shopfittings, lighting and window displays matter
The advent of highly-developed brands steered by expert marketeers in the jewellery industry means one thing: presentation has become paramount. The POS equipment provided by some manufacturers is super slick, so customers have come to expect it of the unbranded lines, too
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When selling to the fashion conscientious there is do doubt that presentation is absolutely key. It can make or break a potential sale: if the jewellery looks good on the display, then it has a much higher chance of being purchased.
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