Why shopfittings, lighting and window displays matter

The advent of highly-developed brands steered by expert marketeers in the jewellery industry means one thing: presentation has become paramount. The POS equipment provided by some manufacturers is super slick, so customers have come to expect it of the unbranded lines, too

When selling to the fashion conscientious there is do doubt that presentation is absolutely key. It can make or break a potential sale: if the jewellery looks good on the display, then it has a much higher chance of being purchased.

Back to top button