Shopfitting and window displays

The retail experience has matured rapidly in recent years thanks to big-budget store designs deployed by major fashion brands. But in a world where competition for footfall is more fierce than ever, how can the independent jeweller ‘dress to impress’, too?

These days independents are having to fight harder than ever to win that all-important footfall. Jewellery and fashion megabrands – with their millions-pounds design budgets – have changed the way consumers expect retail stores to look.

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