Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Jul- 2018 -30 JulyFeatures
Pop-up shops – Changing perspective
The retail market is forever expanding and changing and it’s important to stay ahead of the curve. For many years, the simple shop space was enough to gain customers, but as people were hit by tighter budgets as well as an influx of technology, spending habits have changed. As rents…
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16 JulyEconomy
Footfall dips for seventh consecutive month
Retail footfall dipped for a seventh consecutive month in June, despite the boost in spending brought on by the World Cup. BRC’s Footfall Springboard and Vacancies Monitor reported that year-on-year footfall for the month dropped by 0.9% The high street was the only area that delivered footfall growth, albeit marginally,…
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12 JulyInternational
WFDB announces Peter Meeus to head World Diamond Mark
The World Federation of Diamond Bourses (WFDB) has announced that former Dubai Diamond Exchange (DDE) president Peter Meeus will take over as head of its World Diamond Mark (WDM) programme. The World Diamond Mark is a non-for-profit organisation incorporated in Hong Kong, established in 2012 by the World Federation of…
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3 JulyFeatures
Blockchain – The technology pulling the jewellery industry into the future
“In two to five years we won’t be talking about Blockchain, it will just be one of those things that is a given,” says Leanne Kemp. She is CEO of Everledger, a global startup that uses the best of emerging technology including Blockchain, Smart Contracts and Machine Vision to assist…
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2 JulyInternational
Okavango Diamond Company to Pilot GIA’s M2M to with Botswana origin diamonds
GIA has announced Okavango Diamond Company (ODC) is participating in the Institute’s M2M program. M2M is a digital platform that allows the GIA to scientifically match rough diamonds to the resulting polished gems with information from each step in the value chain that tells the complete story of a diamond’s…
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Jun- 2018 -22 JuneRetailers
Millennials ‘prefer real world over online’ despite high street issues
Millennials prefer to shop in store rather than online despite high street businesses’ problems, a study has shown. The fashion retail barometer, compiled by emotion analytics firm Adoreboard and survey platform OnePulse, explored brand rankings and off-line vs online preferences, revealing 49% of millenials prefer to shop for clothes in…
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15 JuneDesigners
Tresor Paris acquires London jewellery brand Phiiish
The jewellery brand Tresor Paris has acquired Phiiish, a London-based jewellery brand created by brothers Dean and Adam Greenfield. The Greenfield brothers, whose family boasts more than 50 years in the jewellery trade, had launched the brand in 2014. Before Tresor Paris’ acquisition, Dean worked as the lead designer and…
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13 JuneRetailers
Almost half of consumers prefer independent stores
New research has found that nearly half (42%) of consumers would shop with an independent retailer because they prefer to support smaller operations over a larger retailer. The YouGov research commissioned by marketing automation suite Pure360 also found that awareness of the smaller operations is growing, with 63% of consumers…
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11 JuneRetailers
Retail footfall returns to high street
High street footfall increased to 0.5% in May according to the latest BRC-Springboard Footfall and Vacancies Monitor. According to the report May’s better weather resulted in a marginal improvement in footfall across the nation’s high street and out-of-town shopping areas, but it wasn’t enough to overcome the long term trend…
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6 JuneE-Commerce
Watchshop remains top of ecommerce market despite 22% drop in visibility
Despite a 22% decrease in their visibility over the past year, Watchshop remains top of the jewellery and watch ecommerce market, a new report has revealed. The Watches E-Commerce Insight Report, produced by digital marketing specialists Inside Online, ranks 50 of the leading websites within this competitive market according to…
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