Marketing
Effective marketing is essential for success in the UK jewellery industry, helping retailers, designers, and suppliers connect with customers and stand out in a competitive market. From digital strategies and social media campaigns to traditional advertising and in-store promotions, the landscape is constantly evolving. Jewellery Focus delivers expert coverage on marketing trends, case studies, and insights tailored to jewellery trade professionals. Our reporting explores how businesses across the supply chain are leveraging marketing to drive sales, build brand loyalty, and adapt to shifting consumer behaviours.
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Sep- 2018 -13 SeptemberBrand Profiles
BRAND PROFILE: Buckley London
Please give us a bit of background of the history of the company, who founded it, when, what is their career background? Since the inception of Buckley London in 1989, founder and owner Adrian Buckley has had one aim โ to design and manufacture the best quality fashion and costume…
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6 SeptemberFeatures
Company Q&A: Domino
Tell us about the history of Domino Domino is part of WB The Creative Jewellery Group which also includes the casting, 3D printing and bespoke manufacturing company Weston Beamor, and the fashion, silver and gold jewellery company Gecko. Although the group dates back to 1947, Domino was created in the…
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Aug- 2018 -28 AugustFeatures
A magical world arrives in the jewellery industry
โThe Harry Potter brand is worth almost ยฃ25bn, so our aim with this range was really to expand further into the global market,โ says Gregory Kirk, marketing executive at The Carat Shop. He is talking about the release of a new Harry Potter jewellery collection created in partnership with Swarovski…
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20 AugustEvents
Forevermark announces partnership with conservation charity Tusk
Forevermark, the diamond brand of De Beers Group, has announced it has partnered with the Tusk Rhino Trail, a central London wide art installation run by UK registered charity, Tusk. The Tusk Rhino Trail is supported by an invited list of internationally respected and collected artists and designers who have…
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16 AugustFeatures
Voice on the High Street: Browns Family Jewellers
Name: Naomi Jenkinson, Browns Family Jewellers Location: Harrogate Year Established: 2010 Number of staff: 40 Website: www.brownsfamilyjewellers.co.uk When was Browns Family Jewellers founded? Browns Family Jewellers is steeped in rich history with the business having been in the family since the 1840s. It wasnโt until 2010 however that Simon Brown…
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15 AugustFeatures
Jeweller Profile – Glen-Anthony Watches
What made you want to switch careers and become a watch designer? I have always loved watches, I used to like buying a lot of the swiss brands like TAG, Breitling and so on. I was looking to buy a particular leading brand watch which I discovered did not include…
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13 AugustFeatures
3 Minute Interview: Daren Daniels, founder of Redblok
Describe yourself in three words. Creative, happy and lucky. When you were at school, what did you want to be and why? I think like most people I wasn’t really sure; most people thought I was going to be a sportsman. I loved creating and thinking differently, in both art…
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13 AugustRetailers
Retail footfall down 0.8%, shopping centres continue to suffer
Retail footfall fell by 0.8% in July when compared to the same time last year, despite the high street again seeing a slight rise. The figures from the British Retail Consortium (BRC) and Springboard show that high street footfall increased by 0.3% which was the third consecutive month of growth.…
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7 AugustFeatures
How brands rise to the top
An enormous number of jewellery businesses that offer the same thing. Donโt get me wrong, many present beautifully designed and crafted collections, but outside of well-made jewellery they all look the same to me. I certainly couldnโt see many with a compelling story behind them โ a soul, that big…
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6 AugustFeatures
Understanding international jewellery
The first month at the School of Jewellery in Birmingham is well underway. Bustling workshop demonstrations and creative experimentations are taking place, contextual study-trips and talking practice events are stimulating minds and the students are settling into the routine of formative lectures and seminars. But there is nothing routine about…
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