Getting the Most from your Hallmark

If you are making or selling items in precious metal, hallmarking is a legal requirement, but do you know what you can do with it or how you can use it to enhance your work? Dr. Robert Organ, deputy warden of the Goldsmiths’ Company Assay Office, provides some hints and tips on making an obligation work to your benefit.

While the hallmark is regarded as the oldest form of consumer protection, it can also be used creatively as a marketing tool. Not only does it provide provenance, but it can also be used as a mechanism to commemorate special occasions or events; yet many people still don not understand its significance.

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