Revamping your retail space

It’s time for jewellery stores to show some personality and inspire their customers, says Aisha Nanor, head of digital and music at Kaleidovision. Aisha sets out her 10-point plan for improving retail space and maximising sales

Customer journey

Think about the customers’ journey and all their touch points, from the time they see the shop, when they enter the shop, while they are waiting to be served and right up until when they pay.

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